Burger King is a very familiar name. It is known for its quirky marketing campaigns that have revolutionized the global QSR industry.

Let's Find out how!


Burger King rebranded in 2020 after 20 years.

The redesigned logo represents commitment to fresher ingredients inspired by its old logo representing simpler and less processed times.

Campaigns that Changed the Game

Their ad “Moldy Whopper” campaign garnered a lot of attention across the globe. The idea was that their food does not contain preservatives. That video had over 22k likes and 6k shares.

The beauty of no artificial preservatives

Burger King promotes its message through social media that their burger doesn’t contain preservatives and artificial colors to attract health conscious customers.

Burger King On Twitter

Unlike Facebook and Instagram, where the posts are about products and deals, Twitter is where Burger King voices out its opinion, throws shade at its competitors, and roasts its audience.

Chiming in on trending topics and adding its own spin to them is second nature to the Burger King.

Burger King tweeted 40% of their customer replies within an hour. Burger King also ensured that customers are replied to on all days of the week.


Burger King's marketing strategy is incomplete without mentioning their rivalry with McDonald’s.

The rivalry has gotten fiercer on digital platforms making things more entertaining for the viewers, attracting lots of customers and impressions.

Takeaway's from Burger King

- Brands needs a personality of its own to stand out and get noticed by people.

- Instead of promoting just product interact with your audience.

- It’s okay to have an online feud/flirting game going on, which can attract attention and customers.

- Keep your brand updated with the world trends.

If there is one thing that can be learnt from Burger King’s marketing strategy, it would be creativity and consistency.

Now more about such strategies and tactics.