6 TIPS TO DECREASE
BOUNCE RATE
ON YOUR WEBSITE
BOUNCE RATE
Your website's bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors.
1. SET REALISTIC EXPECTATIONS
It’s important to set the right expectations. E.g., your company is a B2B brand with an average bounce rate of 40%. The average bounce rate across industry is 47%, so yours is better as compared to industry.
2. ATTRACT THE RIGHT VISITORS
Think of your website as a supermarket. If your content doesn’t match the visitors you’re attracting, they’ll quickly leave. Attract right visitors by:
3. PRIORITIZE USER EXPERIENCE
No one has the patience to navigate through a difficult website. You only have a few seconds to make a good impression and present a website that users enjoy being on.
4. SPEED UP YOUR PAGE LOADING TIME
Google reported in 2017 that when a page load time goes up to 10 seconds, the bounce rate on mobile goes up 123%. The ideal page load time should be two seconds or less.
5. PRODUCE HIGH QUALITY CONTENT
Content can make or break your website visitor’s experience. Your content should be engaging, clear and relevant. Consider hiring a copywriter who is an expert at producing high-quality content.
Your website content can include:
6. MONITOR, TEST, AND OPTIMIZE
Any change has an impact on bounce rate. From the placement of an ad to the content on the page. Monitor your website closely to assess traffic changes. Use optimization tools to identify opportunities to lower your bounce.
Having a website with a bounce rate requires constant monitoring and maintenance. By making sure that you follow the tips given today, you can keep a low bounce rate. Learn more about it!