DIGITAL MARKETING STRATEGY
Zomato success story - A case study
ZOMATO create content which people not only like but also share again and again
Zomato uses info-graphics in a way which audience can relate too. 96% of the youngsters would relate to this image with ease.
fun Relatable infographics
ZOMATO post on Trump's proposal of building a wall
Targets ‘Hot’ News
Targets Festivals
ZOMATO's SPECIAL post on Christmas eve
Giving Popular TV Shows
a Foodie Twist
Zomato knows how to keep the audience hooked with its powerful branding strategies. They used trendy topics to be the talk-of-the-town
Brand awareness
ZOMATO's creative post for brand awareness CAMPAIGN
Creative ad campaign
zomato uses creative ad campaign to catch audience attention
Search Engine Optimization
Zomato has put a lot of efforts in SEO.
As per Semreush, the organic traffic on Zomato is 50,455,574/month with 801,235 organic keywords.
SOCIAL MEDIA Marketing
Zomato runs Ad Campaign using Google AdWords. It targets keywords related to food, ordering online, names of restaurants, etc. It targets users whose intent is to get food delivered to them. Along with promotions on Facebook and Instagram to target users on it.
1. Create attention-grabbing, creative images 2. Be aware of what’s happening around you and how you can use it to your advantage – it may be current news, a controversy, a crisis situation and so on 3. Engage consumers and provide them with personalized customer service 4. Make use of a debatable topic to draw attention to your brand 5. Make social media posts crisp
Things to learn from
DIgital marketing strategy