YouTube Stats for Marketers

YouTube Stats for Marketers

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Rashmi
Rashmi Karan
Manager - Content
Updated on Nov 7, 2023 17:14 IST

YouTube is undoubtedly the most popular video platform. The core reason why YouTube got so popular is its ease of use. Content creators can easily share their content with their audiences, who have various options to explore and consume. From car reviews to beauty product reviews, from online tutorials to job preparation tips, YouTube caters to the broadest range of global audiences and yes, the YouTube stats suggest the same.

It is an extremely popular social media platform, and you should use it to plan your marketing strategies. We have listed some interesting YouTube stats to help you decide to use YouTube content.

Youtube stats

 

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1. YouTube Has More Than 2.7 Billion Monthly Active Users

Almost a quarter of the world’s population visits YouTube, with over 2.7 billion monthly active users. YouTube Premium and Music together have more than 50 million subscribers globally. It’s fair to assume that this means that YouTube has a pretty diverse user base and that your business can probably connect with your target audience.

Youtube monthly users

 

For a deeper dive into YouTube Analytics, you can check out the video by YouTube Studio below.

 

 

Check out our page on What is Brand Management? 

2. YouTube is the Second Most Popular Website Globally

According to SEMRush, YouTube generates the second-highest traffic of any website worldwide, second only to Google. YouTube offers a wide range of content, from music videos and movie trailers to educational videos and how-to guides. It generates over 1 billion hours of views daily.

rank data

Source – SEMRush

3. India Contributes the Largest Share of YouTube Web Traffic 

As of October 2023, India has the largest YouTube audience, with around 462 million users, followed by the United States, with around 239 million viewers. Brazil came in third, with 144 million users, and Indonesia came in fourth with 139 million users.

Leading countries based on YouTube audience size as of October 2023

 

Source – Statista

4. YouTube Is The Third Largest Search Engine In The World

This is one of the interesting YouTube stats. YouTube is the third most popular website in the world behind Google and Google Images. It receives over 2 billion active users monthly and generates over 3 billion monthly searches. This shows how vital YouTube SEO is because, yes, this video platform is a video and information search tool.

5. YouTube is Used by 55% of Marketers

According to Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for video marketing. Marketers can stay competitive and ensure they have a presence on the most prominent platforms by smartly establishing or maintaining a presence on YouTube.

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6. People Watch Over A Billion Hours Of YouTube Video Content Daily

YouTube not only has a vast user base, but it also has a very engaged one, with over a billion hours of video content viewed every day. Any brand can find an audience for their videos with the right video content strategy and optimizations like YouTube descriptions.

7. YouTube Is Available In More Than 100 Countries And 80 Languages

Another great YouTube statistic that shows the wide range of users is that it is available in more than 100 countries and is localized in 80 different languages. You can reach various demographics and post video content in multiple languages ​​to bolster an international marketing strategy.

8. 81% Of Parents Under 11 Allow Their Children To Watch YouTube

This is a remarkable YouTube stat for brands selling toys and products for younger children. 81% of parents under 11 allow their children to watch content on YouTube. This provides a unique opportunity for brands to create ads and marketing content focused on children and families.

Source – YouTube

Yet another sign of children’s presence on YouTube is that “Baby Shark Dance” by pinkfong is the most viewed video on the app, with 13.48 billion views, surpassing Despacito, which had 8.28 billion views as of November 7, 2023.

9. More Than 500 Hours of Video Content Is Uploaded To YouTube Every Minute

Over 500 hours of videos get uploaded to YouTube every minute, so you should do everything you can during the upload process to make sure your video content is seen.

Plan a focus keyword, strategically craft your video title and description, and don’t forget YouTube search optimization to help your videos rank higher in search.

You can even incorporate hashtags into your YouTube video content to indicate what topics your video is related to.

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10. 1 In 3 Baby Boomers Access YouTube To Learn More About A Product Or Service

YouTube’s audience is not just limited to the younger generation. A large percentage of baby boomers are also active on the video platform.

And of that audience, about 33% of them use YouTube to learn more about a product or service. This is a pivotal opportunity to turn those views into conversions, so if this generation is part of your audience, you’ll want to share how-to videos and tutorials on your YouTube channel.

11. 68% Of Baby Boomers Watch YouTube Videos For Entertainment

While a third of boomers are interested in explainer videos, a majority of two-thirds want to watch video content for entertainment. Creating balanced, product-focused, and engaging video content is necessary for a successful video strategy.

12. More Than 70% Of YouTube Content Is Viewed On Mobile Devices

Be sure to create your video content to be mobile-friendly. Over 70% of YouTube videos are watched on mobile devices, so make sure you don’t have any hard-to-read text in your videos so users with smaller screens can get the whole experience.

Source – Google

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13. YouTube Reaches More People Ages 18-49 Than Any Other Network

Trying to decide where to spend your video advertising dollars? If you want to reach Gen Z and older millennials, YouTube will be your best bet as it reaches more 18-49-year-olds than any other TV network. Additionally, 77% of 15-35-year-olds in the US have an active video app presence.

Source – Google

14. YouTube Was The Seventh Most Downloaded iPhone App In 2023

YouTube is the seventh most downloaded iPhone app in 2023, Google being the Numero Uno. This shows the current popularity of the video platform, especially on mobile, where it’s essentially always within reach of the audience.

15. More Than 65% Of Users Say That YouTube Content Feels Like Real Life

This means that viewers connect with YouTube content in a way that helps them feel like they’re experiencing what they’re watching. After a year of a global pandemic, this is a necessary way to help people feel connected to their passions, hobbies, and everyday life activities. This also ties in with the platform’s appeal to Gen Z consumers, who value authenticity in marketing.

real life youtube vids

 

Related: Traditional Marketing vs. Digital Marketing

16. There Are More Than 113.9 million YouTube channels in 2023

More than 113.9 million YouTube channels have been created as of 2023. Here is the segregation of different levels of YouTube videos -

  • Recreational (with 0–1K followers): 23 million
  • Semi-Pro (with 1–10K followers): 139 million
  • Pro (with 10K–100K followers): 41 million
  • Expert (with 100K–1 million followers): 2 million
  • Expert+ (with 1 million followers and above): 2 million

Source - LinkTree

17. The Most Popular YouTube Channel Has 252 Million Subscribers

The most popular YouTube channel is an Indian Channel, T-Series, with over 252 million subscribers. The following most popular YouTube channels are YouTube Movies, Cocomelon – Nursery Rhymes, SET India, Music, etc.

top Youtube channel

 

popular youtube channels

 

Source – Statista

18. The Highest-Paid YouTuber Is MrBeast

With over 207 Million subscribers, Jimmy Donaldson, AKA MrBeast, is the highest-grossing YouTuber. In March 2021, MrBeast spent 50 hours buried alive. The video has been viewed over 307 million times as of 7th November 2023. He also offered $10,000 to anyone who could sit in a bathtub of snakes and hosted his own version of Squid Game, building replicas of the Netflix show's sets.

The second-highest-paid YouTuber is PewDiePie with 111M subscribers, while Like Nastya @LikeNastyaofficial holds the third place with 109M subscribers.

19. YouTube Generated More Than $7.95 Billion in Ad Revenue 

The worldwide advertising revenues of YouTube stood at $7.95 billion in ad revenue for the third quarter of 2023, representing a 12.5% year-over-year increase. These YouTube stats will help you decide on making marketing strategies based on video content, in case you are still wondering.

YT ad spent

Source – The Hindu

20. 91% Of Video Marketers Plan To Include YouTube In Their Video Marketing Strategy By 2024

It’s essential to keep up with what other marketers and brands in your industry are doing, and statistics show that video will continue to be a significant area of ​​focus. More than 9 of 10 video marketers plan to incorporate YouTube into their 2024 video marketing strategy.

21. 62% Of YouTube Users Access The Site Daily, 92% Weekly

YouTube has a tremendously active audience. The YouTube app is accessed by over half of YouTube users daily. More than 9 out of 10 users access the app every week. And almost all of its users (98%) watch video content at least once a month. 

With this type of engagement and return audience, you can find a loyal audience if you invest the time to create valuable video content.

22. 81% Of Users Watch Videos Based On The Content Recommended By The Platform

About 4 out of 5 users watch video content occasionally based on what YouTube recommends in the sidebar. This means you need to optimize your content and incorporate YouTube hashtags to ensure that the platform knows what topics your videos are about and will be more likely to recommend you.

Conclusion – YouTube Stats

Use these YouTube stats to help you improve your YouTube marketing strategy. It’s essential to understand your marketing platforms well, including the background and usage patterns of audiences, to devise your next marketing strategy suitable for your brand and your bottom line.

If you wish to learn and apply more about digital marketing concepts, consider taking digital marketing courses

About the Author
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Rashmi Karan
Manager - Content

Rashmi is a postgraduate in Biotechnology with a flair for research-oriented work and has an experience of over 13 years in content creation and social media handling. She has a diversified writing portfolio and aim... Read Full Bio