Business analytics courses help you get the knowledge and skills to analyse and translate data for accurate results. These courses cover various topics, including data visualization, statistical analysis, predictive modelling and tools like MS Excel, SQL, Tableau, Python, etc. Learning business analytics is not limited to any particular domain. You can take up these courses from any background. These courses include a mix of theoretical concepts and practical applications and thus prepare you to solve real-world business problems.
Business Analytics Highlights
Using business analytics is an efficient way to help businesses make data-driven decisions rather than relying on intuition or gut feeling.
| Particulars |
Details |
| Course Full Name |
Business Analytics |
| Course Duration |
2 years |
| Entrance Exams |
CAT, MAT, CMAT, XAT, GMAT, etc. |
| Fees |
INR 8 to 22 LPA |
| Average Salary |
INR 4 to 6 LPA |
| Subjects |
Organisational Behaviour, Decision Sciences, Marketing Management, Financial Decisions, Managerial Economics etc. |
| Job Profiles |
Financial Analyst, Business Analyst, Data Analyst, IT Business Analyst etc. |
| Top Recruiters |
Infosys, Wipro, HCL, Deloitte, TCS and so on. |
| Top Colleges |
IIM Ahmedabad, IIM Bangalore, IIM Lucknow, Symbiosis Institute of Management, Pune. |
What is Business Analytics?
Business analytics is the process of improving and optimising resources, processes and other related aspects. It is based on identifying possible areas of improvement in businesses.
Business analytics involves understanding how organisations function to achieve their goals and defining the capabilities required to provide products and services to stakeholders.You can see its usage in various areas, including operations, supply chain management, finance, sales & marketing, and customer service.
Types of Business Analytics
There are mainly 4 types of business analytics -
Descriptive Analysis
This is the simplest form of business analysis. It summarizes existing data to understand what has happened in the past or what is happening currently.
Diagnostic Analysis
It identifies past and current events and analyses the "how" and "why."
Predictive Analysis
It predicts future events using statistical models and machine learning techniques to achieve high accuracy.
Prescriptive Analysis
This recommends the best actions to achieve desired outcomes.
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Benefits of Analytics to Make Profitable Businesses
Below are some of the main advantages of business analytics:
- Identification of trends and patterns
- Improved decision making
- Cost reduction
- Improved operational efficiency
- Identification of growth opportunities
Who Can Take Up Business Analytics Courses?
Business analytics is a field gaining a lot of attention for good reason. But who exactly can pursue a career in business analytics? Let's break it down in a more relatable way.
- Students and Fresh Graduates
- Working Professionals Looking to Pivot
- Tech Enthusiasts
- Business Professionals
- Anyone with a Passion for Data
Business Analytics Course Eligibility
Here's a basic breakdown of the course eligibility required:
Educational Qualifications
- A UG degree with at least 50 per cent marks as per the AICTE guideline. Preferred fields of study include mathematics, statistics, computer science, engineering, etc.
- PG Degree (Optional but Preferred): For advanced roles or specialized positions, a PG degree is very useful..
Technical Skills
- Programming Languages
- Data Analysis Tools
- Statistical Knowledge
Analytical Skills
- Critical Thinking
- Problem-Solving
Domain Knowledge
- Business Acumen
- Industry-Specific Knowledge
Communication Skills
- Data Storytelling
- Presentation Skills
Types of Business Analytics Courses
Apart from full-time/part-time/executive MBA programmes, several online and offline certification courses in Business Analytics are also available for working professionals who wish to improve their skills.
The below table contains all the details related to the type of Business Analytics courses:
| Type of Courses |
Details |
| MBA in Business Analytics |
MBA in Business Analytics is a two-year post-graduate degree provided by several India's leading MBA institutes. |
| BBA in Business Analytics |
The BBA in Business Analytics is an information programme that drives company choices to keep them dynamic and effective. |
| PGDM in Business Analytics |
The PGDM in Business Analytics is a two-year management programme focusing on the rapidly increasing field of business analytics. It is related to the discipline of data analytics. |
| Executive PGDM in Business Analytics |
This programme is for working professionals already working in higher positions. |
| Certification Courses in Business Analytics |
Several certification courses enable students to take up short-term courses at their convenience along with their work. |
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Business Analytics Syllabus
Business Analytics is a course that teaches you how to make very good choices for their company. You get knowledge of business, economics and data processing by studying themes like organisational behaviour, data management, data visualisation, financial management and so on. The BBA and MBA programmes are the most popular business analytics programmes in India.
The Business Analytics syllabus covers areas such as business management, accounting, finance, human resources and so on. You can check the basic syllabus for MBA Business Analytics below -
| Semester |
Subjects |
| Semester-1 |
- Managerial Economics
- Management Information Systems
- Financial Accounting
- Marketing Management
|
| Semester-2 |
- Financial Management
- Operations Management
- Human Resource Management
- Financial Analytics
|
| Semester-3 |
- Predictive Analytics
- Risk Management
- Marketing Analysis
- Data Mining
|
| Semester-4 |
- Big Data Analytics
- Ethical & Legal Aspects of Analytics
- Project Management
- Professional Development
|
Also Read:
Business Analytics Syllabus
Top Business Analytics Colleges in India
You can study Business Analytics at the PG level. MBA in Business Analytics is a popular specialisation for management graduates. A number of universities are offering courses in Business Analytics. Students need to explore the courses and colleges as per their requirements and then make the decision. There are many short-duration professional courses also available that one can pursue in the middle of their career. Check the table below for a few of the top Business Analytics colleges in India:
Top Private Colleges for Business Analytics
The list of the best private colleges offering Business Analytics courses are:
| Name of College |
Fees (in INR) |
| XLRI, Jamshedpur |
2-3 Lakh |
| SIBM, Pune |
4K-7 Lakh |
| NMIMS, Mumbai |
24 Lakh |
| CMR University, Bangalore |
3-6 Lakh |
| Globsyn Business School, Kolkatta |
9 Lakh |
| SP Jain Institute of Management and Research, Mumbai |
22 Lakh |
| Amity University, Noida |
13 Lakh |
| LPU, Jalandhar |
3-10 Lakh |
| Chandigarh University, Chandigarh |
6 Lakh |
| Great Lakes Institute of Management, Chennai |
13-17 Lakh |
Top Government Colleges for Business Analytics
The list of top government colleges offering Business Analytics courses are:
| Name of College |
Fees (in INR) |
| IIM, Ahmedabad |
12 Lakh |
| IIM, Bangalore |
95K-25 Lakh |
| IIM, Calcutta |
5 Lakh-25 Lakh |
| T C Business School, Jaipur |
2 Lakh |
| IIM, Kozhikode |
4 Lakh |
| IIM, Lucknow |
2 Lakh |
| IIM, Indore |
3 Lakh |
| IIM, Rohtak |
66K |
| IIM, Ranchi |
80K-15 Lakh |
| IIM, Kashipur |
75K-17 Lakh |
Business Analytics Job Profiles
| Job Profile |
Salary |
| Business Analyst |
₹ 3.0 Lakhs to ₹ 16.8 Lakhs |
| Data Analyst |
₹ 1.8 Lakhs to ₹ 13 Lakhs |
| Data Scientist |
₹ 3.9 Lakhs to ₹ 28.0 Lakhs |
| Business Intelligence Analyst |
₹ 3.1 Lakhs to ₹ 17.8 Lakhs |
| Quantitative Analyst (Quant) |
₹ 2.6 Lakhs to ₹ 42 Lakhs |
| Predictive Modeler |
₹ 1.8 Lakhs to ₹ 17.0 Lakhs |
| Operations Analyst |
₹ 2.4 Lakhs to ₹ 8.2 Lakhs |
| Market Research Analyst |
₹ 1.5 Lakhs to ₹ 8.5 Lakhs |
| Risk Analyst |
₹ 2.0 Lakhs to ₹ 18.1 Lakhs |
| Supply Chain Analyst |
₹ 2.5 Lakhs to ₹ 13.0 Lakhs |
| Marketing Analyst |
₹ 2.0 Lakhs to ₹ 14.0 Lakhs |
| Financial Analyst |
₹ 2.1 Lakhs to ₹ 12.1 Lakhs |
| Pricing Analyst |
₹ 2.7 Lakhs to ₹ 15 Lakhs |
Learn how to become a business analyst
Read up on the important business analyst interview questions and answers.
Business Analytics Top Recruiters
Some of the top companies are mentioned below:
| Business Analytics Top Recruiters |
| Mu Sigma |
Gramener |
| Accenture Analytics |
Convergytics |
| Fractal Analytics |
Cartesian Consulting |
| Crayon Data |
Tiger Analytics |
| LatentView |
Bridgei2i |
| AbsoluteData |
Hansa Cequity |
| Global Analytics |
Exl Analytics |
| Manthan |
Brillio |
Read More:
Careers in Business Analytics
MBA Abroad for Indian Students
Indian students can broaden their horizons, develop their abilities, and build their professional networks, by studying for an MBA overseas. Most popular countries for MBA abroad are UK, USA, Canada, Australia, Germany and New Zealand. Students need to appear for Graduate Management Aptitude Test (GMAT) and language proficiency tests Test of English as a Foreign Language (TOEFL) and International English Language Testing System (IELTS) for MBA abroad admission.
Academic qualification for MBA abroad is same as that of domestic programmes, i.e. 50 per cent aggregate in graduation or equivalent from a recognised university.
Know all about MBA abroad
Students can click on the links here to know more universities offering MBA Courses in some other foreign countries:
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