“In the time it took you to read this sentence 20m emails have been sent.” – John Watton
Conquering the digital marketing landscape is much harder today than this oft-quoted phrase.
Think with Google predicts that in 2022 if the purpose of communication feels inauthentic or unclear at any stage of the sales funnel, consumers are likely to feel less valued. Transparency, consistency, personalisation, and keeping it relevant and conversational will be keys to unlocking deeper experiences in the much crowded digital space.
Offering value to customers by drawing insights from their online behaviours continues to be the core of all modern marketing techniques. But, (if you didn’t know) Google is ditching third-party cookies from Google Chrome by 2023. 73% of online users today prefer using services with encrypted data protection (Think with Google). This means collecting online consumer behaviour data will be complicated for reaching the target audience, let alone creating the buyer persona.
So what does this ever-changing state of digital marketing tell you?
For both experienced and new digital marketers, it is not only crucial to hone the right marketing skills but also to improve upon them constantly. And, there is more than one way to educate yourself.
Best Resources to Learn Digital Marketing
Digital marketing is a broad discipline to master. There are plenty of free and paid digital marketing courses for beginners to experts and also for every sub-domain. You have specialised social media marketing courses, email marketing courses, SEO courses, etc. You will also find a lot of other resources to enhance your learning and keep your domain knowledge updated. And, for most, you won’t have to spend a dime.
Top Blogs to Learn Digital Marketing
Search Engine Land – If you are on the lookout for the latest news on search engine optimisation, search engine marketing, Google Ads, Microsoft Ads and Google’s frequent algorithm updates, this website has it all. It features loads of insightful whitepapers on marketing technologies that are completely free to download. To top it all, you will find blog posts are published here on a daily basis.
Moz Blog – With 498 pages (and running) of insightful online and SEO marketing tips and useful case studies, Moz blog dates back to 2005. Contributors of these blogs are all industry experts. Check out the section – Whiteboard Friday where regular authors pick up popular topics in the industry and explain them in detail on embedded video with video transcripts.
Neil Patel Blog – Educational but highly interactive, blogs written by Neil Patel are a must-read for anyone getting into digital marketing. The author also provides insights on running your own small business through digital marketing and succeeding at it. You can ask questions in the comments section and get answers to your doubts.
Buffer Blog – It is a useful place to keep yourself updated with social media trends across Facebook and Instagram, create meaningful content today, and drive engagement. You will also find in-depth statistics reports on various digital marketing subdomains.
Top Forums to Learn Digital Marketing
AffiliateFix – If you are planning to become the next big affiliate marketer, this forum is for you. Comprising a fairly small but active community, there are tonnes of resources to get started with. You will find various threads on guides, case studies, domains and hosting, research, etc.
Moz Q&A Forum – You can join this form to discuss website metrics, local SEO, Google Ads, URL structures, how google indexes, domain authority and analysis, among others.
Top YouTube Channels to Learn Digital Marketing
DigitalMarketer – For both beginners and experts, this channel on YouTube is a must-watch. With up-to-date information on just about any digital marketing topic, the channel features several playlists – customer stories, whiteboard workshops, challenges, etc. Check out the playlist – Digital Marketing Tips, which has over 140 videos.
Google Analytics – This is the official Google channel that you should subscribe right away. It features several getting started playlists so that you do not need to go anywhere else for learning the revised versions of Google Analytics.
Free Platforms to Learn Digital Marketing
Google Courses – Google offers many digital marketing courses for free. Choose Fundamentals of Digital Marketing course that offers a free certification accredited by Interactive Advertising Bureau Europe and The Open University. Designed by in-house trainers, the 40-hour course features 26 modules with exercises. To obtain the free certificate you just have to pass the exam with 40 questions.
HubSpot Academy Courses – HubSpot Academy is a wonderful resource to start learning digital marketing. You can showcase your skills with the free certificates it provides. The digital marketing courses below are all free.
- Develop Your Strategy for Attracting Visitors
- Content Marketing Certification
- Social Media Certification Course
- Inbound Certification Course
There you go. The above-mentioned are among the best online resources to learn digital marketing. Whether you are a beginner or an expert, keep yourself updated with blogs, videos and forums to overcome the challenges in the coming year. So, subscribe, join and follow starting today!
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