What is Digital Marketing?: Course Fees 2025, Subjects, Top Colleges, Admissions
Pallavi Priyadarshini PandaContent Writer
A Digital Marketing degree is a structured program that is designed to teach individuals about the fundamentals and advanced concepts of marketing in the digital world. The Digital Marketing covers multiple aspects of online marketing strategies, tools, and techniques used to promote products or services via digital channels such as websites, social media, email, search engines, mobile apps, and many more.
Some of the popular Certification course for Digital Marketing are available on Google Digital Garage, HubSpot, Facebook Blueprint, SEMrush, LinkedIn Learning and Coursera. The Digital Marketing Syllabus consists of SEO, SEM, Social Media Marketing (SMM), Content Marketing, Email Marketing, Google Ads, Analytics, Affiliate Marketing, Influencer Marketing etc.
If we talk about career in Digital Marketing then it is in high demand in E-commerce, Startups, IT firms, Ad Agencies, EdTech, Retail, Media as a result graduates can find work as a freelance digital marketer, run their own agency, or become a social media influencer and earn a good amount of money. Today YouTube Marketing Expert, Instagram Strategist, Influencer Marketing Manager, Eand -commerce Marketing Specialist are trending career options for Digital Media graduates.
Digital Marketing Highlights
A Digital Marketing course can differ in duration and length as some courses are short and have focused workshops, while others are more comprehensive with covering a wide range of topics in detail. You can check out the table below for more details about Digital Marketing Courses -
| Particulars |
Digital Marketing Course Details |
|---|---|
| Digital Marketing Degree Levels |
UG, PG and Diploma |
| Digital Marketing Course Duration |
2-3 years |
| Digital Marketing Course Fees |
INR 50,000 - INR 8 Lakh |
| Digital Marketing Degree Admission Criteria |
UG - Entrance-Based/Merit-Based PG - Entrance-Based |
| Digital Marketing Degree Eligibility Criteria |
UG - Class 12 in any stream (Arts, Commerce or Science) PG - Any relevant UG course |
| Digital Marketing Degree Entrance Exams |
UG - CUET PG - CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, etc. |
| Top Colleges for Digital Marketing Degrees |
IIM Lucknow, IIM Calcutta, XLRI, Chandigarh University, Parul University etc. |
| Digital Marketing Average Salary |
INR 5 - INR 6 LPA |
| Digital Marketing Job Profiles |
Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, SEO Manager/ Professional, PPC Search Manager, Email Marketer |
| Digital Marketing Top Recruiters |
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on. |
Note: The info is taken from other sources and can be different.
- Digital Marketing Degree Eligibility Criteria and Admission 2025
- Digital Marketing Degree: Entrance Exams 2025
- Types of Digital Marketing Degrees
- Digital Marketing Degree Syllabus
- Top Colleges for Digital Marketing Degree
- Popular Private Digital Marketing Colleges in India
- Digital Marketing Online Courses
- Digital Marketing: Salary, Career Scope, Job Profiles and Top Recruiters
- Digital Marketing Degree FAQs
- Most Popular Courses
- Popular Digital Marketing UG Courses
- Popular Digital Marketing PG Courses
Digital Marketing Degree Eligibility Criteria and Admission 2025
Eligibility for Digital Marketing course varies across the course levels. Also, the conditions for Digital Marketing degree eligibility might differ across institutes offering the course. Desirous students can read on to know the basic eligibility for Digital Marketing courses offered at UG, PG and certificate level -
| Particulars | Details |
|---|---|
|
Digital Marketing UG Degree/Diploma |
|
|
Digital Marketing PG Degree/Diploma |
|
|
Digital Marketing Certificate |
|
Note: This info. has been taken from the official website and may differ.
Digital Marketing Degree Admission 2025
Here is the general step-by-step guide for Admission to Digital Marketing Courses:
- The first step to choose the program, whether you want to do a Certification, Undergraduate course or a Postgraduate course.
- After that select the college or the platform for certificate courses according to your preference and budget.
- Then check if you fulfill the eligibility criteria of that college.
- Now you have to appear for the entrance exam if it is required
- Then fill the application form with the required documents either online on the official site of the college or offline by visiting there and if you are pursuing a certification course, then enroll in it.
- Confirm your intention to enroll in the program and pay the required enrollment or tuition Fees.
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Digital Marketing Degree: Entrance Exams 2025
Admission to the Digital Marketing course is based on merit and entrance. But it also depends on the course level you choose. There's generally no test required for certification or diploma courses. You can still refer to the tables below for some top entrance exams you can prepare for.
Digital Marketing Degree Exam for UG
Here are some top entrance exams for UG level Digital Marketing courses admission in India -
|
BBA in Digital Marketing Entrance Exams |
BBA in Digital Marketing Entrance Exam Dates |
BBA in Digital Marketing Exam Schedule |
|---|---|---|
| CUET 2026 | May '26 (Tentative) | CUET Exam Date 2026 |
| AIMA UGAT 2026 | Jun '26 (Tentative) | AIMA UGAT Exam Date 2026 |
Note - This info. has been taken from the official website and may vary.
Digital Marketing Degree Exam for PG
Here are some top entrance exams for PG level Digital Marketing courses admission in India -
| MBA Digital Marketing Entrance Exams | Exam Dates | Exam Schedule |
|---|---|---|
|
CAT 2025 |
30 Nov ' 25 | |
|
NMAT 2025 |
05 Nov ' 25 - 19 Dec ' 25 | |
|
CMAT 2026 |
Jan '26 (Tentative) | |
|
CUET PG 2026 |
Mar '26 (Tentative) |
|
|
SNAP 2025 |
SNAP 2025 session 1 - 06 Dec ' 25 SNAP 2025 session 2 -14 Dec ' 25 SNAP 2025 session 3 -20 Dec ' 25 |
|
|
ATMA 2025 |
Feb ' 26 (Tentative) |
|
|
XAT 2026 |
04 Jan ' 26 | |
|
MAT 2025 |
MAT PBT - 13 Dec ' 25 MAT CBT - 21 Dec ' 25 |
|
|
MAH CET 2026 |
Mar '26 (Tentative) |
Note - This info. has been taken from the official website and may vary.
Suggested Read for Digital Marketing Degree:
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30 Nov ' 25 | CAT 2025 exam |
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10 Oct ' 25 | TG ICET Special Phase Counselling 2025: Seat Allo... |
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Jan '26 | OJEE 2026 registrations TENTATIVE |
Mar '26 | OJEE 2026: Last date of fee payment TENTATIVE |
Yes, CAT syllabus is difficult to crack if you do not have enough time. There are three subjects in CAT- VARC, DILR and Quantitative Aptitude. Most of the candidates find RC passages tough to crack. In Quants, Arithmetic, Algebra and Geometry pose significant challenge during preparation. In DILR, Reasoning questions often turnout to be tricky and confusion.
Types of Digital Marketing Degrees
The Digital Marketing degree requires skill. Similar to Management, one can be good in a Digital marketing course without obtaining aggressive formal education. However, candidates still need a basic knowledge of the industry jargon. Institutes offer Digital Marketing degrees at UG as well as PG levels majoring in Digital Marketing. Due to the growing demand for the skill, several MOOC platforms also offer Digital Marketing courses at the certificate level. Some of the top Digital Marketing degrees are as follows:
| Digital Marketing Courses | Digital Marketing Colleges | DM Course Fees |
|---|---|---|
| BBA in Digital Marketing | Galgotias University | INR 3 - 4 L |
| Amity University, Gurugram | INR 4.64 L | |
| IILM University | INR 15.6 L | |
| Gujarat University | INR 3.06 L | |
| Maulana Abul Kalam Azad University of Technology (MAKAUT) | NA | |
| B.Voc. in E-Commerce and Digital Marketing | Prestige Institute of Management and Research | INR 76.5 K |
| Maya Devi University | INR 1.5 L | |
| Glocal University | INR 1.5 L | |
| Guru Nanak Dev University College, Jalandhar, GNDU | INR 21.9 K | |
| IEC University | INR 90 K | |
| PGDM in Digital Marketing or MBA in Digital Marketing |
GIBS Business School | INR 10.75 L |
| MIT WPU | INR 9.4 L | |
| Maharashtra State Skills University, Mumbai | INR 4 L | |
| Amity Business School (ABS) | INR 13.8 L | |
| Gujarat University | INR 3.06 L |
Note: This info has been taken from the official website and may differ.
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Top 5 MBA Specialisations in India
Yes, Most of the modern syllabus of BBA Marketing have Digital Marketing, SEO, Social Media Marketing, Google Ads, and E-commerce strategies as core or elective subjects. Many colleges also encourage students to get external certifications (like Google, HubSpot, Meta Blueprint).
Digital Marketing Degree Syllabus
Industry professionals created a Digital Marketing degree curriculum to instruct students on how to draw clients through a variety of digital platforms. The Digital Marketing degree is meant to give students a solid foundation in Digital Marketing elements like SEO/SEM, networking, web analytics, the state of digital advertising, and customer engagement through new media tactics.
Before choosing a Digital Marketing course, candidates must know the Digital Marketing syllabus they will be taught in the course.
BBA in Digital Marketing Syllabus:
BBA in Digital Marketing curriculum is designed to teach the students with knowledge of various marketing aspects, including social media marketing, email marketing, and search engine optimization. While the primary focus of the course is on digital marketing, it also encompasses fundamental managerial and business concepts. A detailed syllabus for the BBA in Digital Marketing is provided in the table below:
|
BBA in Digital Marketing Syllabus Semester 1 |
|
|---|---|
|
Principles of Management |
Managerial Economics |
|
Fundamentals of Financial Accounting |
English |
|
BBA Digital Marketing Subjects Semester 2 |
|
|
Managerial Accounting |
Marketing Management |
|
Human Resource Management |
Communication Skills |
|
BBA Digital Marketing Syllabus Semester 3 |
|
|
Statistics for Business |
SEO tools and techniques |
|
Services Marketing |
Social Media Marketing |
|
BBA in Digital Marketing Subjects Semester 4 |
|
|
Digital Design |
Organizational Culture and Behaviour |
|
Competitive Marketing Strategy |
Essentials of Financial Management |
|
BBA in Digital Marketing Subjects Semester 5 |
|
|
Introduction to Research Methods |
Web Analytics |
|
Environmental Studies |
Leadership and Management Skills |
|
BBA in Digital Marketing Syllabus Semester 6 |
|
|
Global Marketing Management |
Information Technology for Retail Management |
|
Ethics and Corporate Governance in Business |
Project work and Dissertation |
Source - Official site and may differ.
MBA in Digital Marketing Syllabus
The MBA in Digital Marketing syllabus includes subjects related to general business management as well as topics specifically focused on digital marketing. This two-year master's program is divided into four semesters. However, the subjects covered in the MBA in Digital Marketing may vary slightly across different colleges and universities. Below is a list of the topics and subjects typically studied in the course:
| MBA in Digital Marketing Subjects Semester 1 | |
|---|---|
| Organizational Behaviour | Business Research Method |
| Legal Aspects of Business | Management Fundamentals |
| MBA in Digital Marketing Syllabus Semester 2 | |
| Decision Science | Industry Analysis |
| Human Resource Management | Business Systems and Procedures |
| MBA in Digital Marketing Subjects Semester 3 | |
| Email Marketing | Search Engine Marketing |
| Strategic Management | Enterprise Performance Management |
| MBA in Digital Marketing Syllabus Semester 4 | |
| Mobile Marketing | Managing for Sustainability |
| Brand Planning | Consumer Insights |
Source - Official site and may differ.
Helpful Links for Digital Marketing Degree:
List of Top MBA Specialisations: Which One to Choose?
MBA in Digital Marketing Syllabus & Subjects 2025
About Basic Digital Marketing Course:
Course Covers
- Digital marketing fundamentals
- SEO, PPC, social media, and email marketing
- Digital marketing analytics and strategy
Format
- Online classes or self-paced learning
- Assignments and projects for practical experience
Duration and Fees
- 2-6 months, fees vary (5,000 - 50,000+)
Certification
- Certificate of completion, optional industry-recognized certification
Prerequisites
- Basic computer skills, no prior digital marketing experience needed
7 pieces or 7 P's of Digital Marketing means all those digital elements that a firm uses to pursue its marketing goals. The 7 P's has the following -
- Product
- Price
- Place
- Promotion
- People
- Physical Evidence
- Process
Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing and a lot more. You can do the basic course for digital marketing by Google for free and get the certification from Google. Search for digital marketing course by Google in Google and go to digitalgarage website. by Google your all doughts will be cleared there.
If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths.
Top Colleges for Digital Marketing Degree
There are over 635 colleges that are offering Digital Marketing degrees. Students can see the tables below for the Top Colleges offering Digital Marketing courses in India. IIM Ahmedabad and IIM Calcutta are two of the greatest universities in India that provides specialised Digital Marketing courses and Social Media Marketing courses. The colleges mentioned in the table are listed in ascending order of fees and not in any order of ranking hierarchy.
Top Government Colleges for Digital Marketing Degree
Several government and government-aided colleges in India offer Digital Marketing courses. However, it is very important to note that a Digital Marketing degree is often a specialization within broader marketing, communication, or business programs.
Some of the top government colleges in India that provides Digital Marketing courses are as follows -
| Digital Marketing Colleges | Digital Marketing Course Fees |
|---|---|
| S.S. Jain Subodh PG College | INR 5 K |
| Jamia Hamdard | INR 20 K |
| IIM Raipur | INR 75 K |
| Tata Institute of Social Sciences - School of Vocational Education | INR 1.2 L |
| IIM, Indore | INR 1.63 L |
| Gujarat University | INR 3.06 L |
| IIM Bodh Gaya | INR 9.6 L |
| IIT Patna | INR 10 L |
| IIM, Rohtak | NA |
Source - Official site and may differ.
Top Private Colleges for Digital Marketing Degree
Numerous private colleges are offering Digital Marketing courses. You can shortlist from among them according to their suitability. Some of the top private colleges in India that provides Digital Marketing degrees are as follows -
| Digital Marketing Colleges | Digital Marketing Course Fees |
|---|---|
| MICA | 80 K - 3.5 L |
| XLRI School of Management, Jamshedpur | INR 90 K |
| IMT, Ghaziabad | INR 1.5 L |
| SRM Institute of Science and Technology, Kattankulathur | INR 4.5 - 9 L |
| Graphic Era Deemed to be University | INR 5.21 L - 7.17 L |
| Chandigarh University, Chandigarh | INR 6.8 - 7.8 L |
| Symbiosis Skills and Professional University | INR 7.95 L |
| Lovely Professional University, Jalandhar | INR 10 L |
| Shiv Nadar University (SNU) | INR 13.1 L |
| UPES, Dehradun | INR 17.33 L |
Source - Official site and may differ.
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Top Colleges for Digital Marketing Degree Location-Wise
Digital Marketing courses can be carried out at different levels. You can choose a Digital Marketing degree at the undergraduate or postgraduate level and get specialised training in the subject of Digital marketing.
There are more than 400 Digital Marketing colleges in India and students can choose the college according to their preference.
Check Location-wise top colleges for Digital marketing Degree
- Top Colleges in Delhi-NCR for Digital Marketing Course
- Top Colleges in Bangalore for Digital Marketing Course
- Top Colleges in Mumbai for Digital Marketing Course
- Top Colleges in Hyderabad for Digital Marketing Course
- Top Colleges in Chennai for Digital Marketing Course
Digital Marketing Applications open. Apply Now
No, there is not even a single online MBA in Digital Marketing colleges in India. But the students can study at many private colleges that provide quality education at an affordable fee.
The top recruiting companies that hire students from some of the top Digital Marketing colleges in India are mentioned in the table below -
College Name | Top Recruiters |
|---|---|
McKinsey, Bain and Company, Google, Microsoft, Cognizant, Pwc, Deloitte, etc. | |
Amazon, HCL Technologies, Deloitte, etc. | |
HDFC Bank, Deloitte, Infosys, HCL, Amazon, Cognizant, etc. | |
Reliance Jio, Tech Mahindra, Infosys, Genpact, Colgate, Accenture, Spicejet, etc. | |
Apollo, Cognizant, Infosys, Genpact, Bajaj, etc. |
Source - Official site and may differ.
Popular Private Digital Marketing Colleges in India
Digital Marketing Applications open. Apply Now
Digital Marketing Applications open. Apply Now
Digital Marketing Applications open. Apply Now
Digital Marketing Applications open. Apply Now
Digital Marketing Online Courses
There are so many Digital Marketing online courses available for you offering different levels of expertise and covering various aspects of a Digital Marketing degree. You can discover a Digital Marketing course that meets your goals regardless of whether you are a fresher hoping to get started or willing to improve your abilities. You can check out the table below to know more about Digital Marketing online courses -
| Course Name | Provider | Fees |
|---|---|---|
| Foundations of Digital Marketing and E-commerce | Coursera | Free |
| Fundamentals of Digital Marketing | Free | |
| Digital Marketing Training | Internshala | INR 1,349 |
| Executive Programme in Digital Marketing | IIM Jammu | INR 51,250 |
| Certificate in Digital Marketing and Strategy | IIM Indore | INR 1.63 L |
Note - This info is taken from the official website and may vary.
Useful topics for Digital Marketing Degree:
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Career Opportunities in Digital Marketing
IIMs offering courses in Digital Marketing
You can take a look at the table below to learn about the number of colleges that offer online MBA in Digital Marketing from colleges in India at many different course fee ranges.
Average Course Fees Range | No. of Colleges |
|---|---|
Less than INR 1 Lakh | 6 colleges |
INR 1-2 Lakh | 7 colleges |
INR 2-3 Lakh | 4 colleges |
INR 3-5 Lakh | 1 college |
More than INR 5 Lakh | 2 colleges |
Source - Official site and may differ.
Digital Marketing: Salary, Career Scope, Job Profiles and Top Recruiters
A Digital Marketing degree offers a wide and promising career scope due to the increasing importance of the online world in business and marketing. For those with expertise in digital marketing, there are several employment options due to the field's dynamic and ongoing evolution. As new trends and technology develop the range of careers available to those with a degree in digital marketing is changing. Strong digital marketing professionals are in great demand across a range of businesses making it a flexible and fulfilling career path.
Digital Marketing Salary in India
The average salary for Digital Marketing professionals in India can vary significantly depending on factors such as location, experience, skills, industry and the size of the company.
Digital Marketing salary is increasing along with the chances that are offered to the graduates every day. Candidates can work from home or remotely because this is a completely digital position.
Here are some approximate Digital Marketing salary ranges for various roles in India:
| Job Position | Job Description | Average Salary |
|---|---|---|
|
Market Research Analyst |
A Market Research Analyst is a professional who plays important role in the field of marketing and business. |
INR 2.8 LPA - INR 9 LPA |
|
PPC Search Manager |
A PPC Search Manager, also known as a Pay-Per-Click Search Manager or a Paid Search Manager is a professional responsible for planning, executing and managing pay-per-click (PPC) advertising campaigns. |
INR 4.2 LPA - INR 18 LPA |
|
Social Media Manager |
They are professionals responsible for planning, executing and managing an organization's or an individual's social media marketing and online presence. |
INR 2.8 LPA - INR 10 LPA |
|
SEO Manager/Professional |
An SEO Manager is a professional responsible for planning, implementing and managing the search engine optimization strategies and activities for a website or online presence. |
INR 3.1 LPA - INR 18 LPA |
|
Email Marketer |
An Email Marketer is a professional who specializes in email marketing, which is a digital marketing strategy that involves sending targeted email messages to a list of subscribers or potential customers. |
INR 2.2 LPA - INR 11.5 LPA |
Note: The average salary has been taken from Ambitionbox.com.
Relevant links for Digital Marketing Degree:
MBA after MBBS: Salary, Scope, Benefits, top Specialisations, Top MBA Colleges
Digital Marketing Top Recruiters
All major companies across the business spectrum are seeking digital marketing professionals. These professionals can help a company in branding as well as increasing its digital presence. The table below lists some of the top companies that hire Digital Marketing experts:
| Digital Marketing Top Recruiters | ||
|---|---|---|
| Mirum India | ||
| Pinstorm | Quasar Media | iProspect India |
| BBC Webwise | WATConsult | Webchutney |
| Reprise Media India | iStrat | GroupM India (MEC, Mindshare, Mediacom, Maxus) |
| Ogilvy Public Relations Worldwide | Resultrix | Interactive Avenues |
| Sapient Razorfish | To The New Digital | Foxy Moron |
| AdGlobal360 | Xebec Digital | Langoor |
Know more about Digital Marketing Degree:
MBA in Digital Marketing Colleges in India
SEO Interview Questions along with answers
Digital marketing is the hottest skill in today business promotion. As many as business owners investing their marketing budget on digital marketing the demand for the skilled digital marketing professional is high now.
On the basis of survey reports and experts prediction I could say that there will be a higher scope with digital marketing career. Find more stats here. Here are some reasons why Digital Marketing is a rewarding and exciting career in today market. Digital marketing has been the buzzword in the job market in India.
This industry is expected to generate more than 20 Lacs jobs by the year 2030. Hence the future of a career in this industry definitely looks promising. As per the basics of economics when the demand exceeds supply, the price increases. As thedigital marketing skill sets not easily available in the market, people having experience in this field will definitely have an upper hand during salary negotiations.
Companies arewilling to pay a premiumfor experienced and certified professionals know their job inside out. To become digital marketing expert, one does not need an engineering degree or a technical background. Students from any stream can take a course in digital marketing to understand its nuances.
There are many companies that are hiring Digital Marketing Graduates which are mentioned in the table below -
- Amazon
- Flipkart
- PhonePe
- Meta
- Adobe
- Wipro
- Tata
- Hindustan Unilever
- Zomato
- Ola
- Byjus
Digital Marketing Degree FAQs
Students can find FAQs retaled to Digital Marketing Courses in this section:
There are multiple reasons to pursue a career in online marketing or digital marketing as this course's relevance has been increasingly growing due to the boom in online marketing practices post covid era. In the coming section, we will talk about a few advantages of a BBA in Digital Marketing, and why pursuing it could be your best career decision -
- Growing demand for skilled Digital Marketers
- Diversity in Job Profiles like PR Specialist, SEO Expert, Social Media Manager, and Digital Marketing Manager.
- Well-paying Jobs
- Room for Advancement
- Freelancing Opportunities
Yes, you can start your own business but for that first you need to take MBA in Digital Marketing because it will help you to learn all the basic knowledge that are important for running a business. You cannot just start your own business after certification courses in Digital Marketing as they will only teach you marketing your products on a digital platform but not how to manage and run your business.
Hope this helps!
Most Popular Courses
Popular Courses
- BBA (Hons./Hons. with Research) in Digital MarketingChandigarh University (CU)
- Integrated BBA + MBALPU - Lovely Professional University
- Bachelor of Business Administration (BBA)KL Business School, KL University, Guntur
- Master of Business Administration (MBA)KL Business School, KL University, Guntur
- PGDM in E-BusinessPrin. L. N. Welingkar Institute of Management Development and Research, Mumbai
- Master of Business Administration (MBA)Graphic Era Deemed to be University
- Master of Business Administration (MBA)Thiagarajar School of Management
- Master of Business Administration (MBA) GlobalShiv Nadar University (SNU)
- Post Graduate Diploma in Management (PGDM)New Delhi Institute of Management
- Master of Business Administration (MBA)Balaji Institute of Modern Management, Sri Balaji University
Popular Digital Marketing UG Courses
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240 Colleges
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67 Colleges
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36 Colleges
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13 Colleges
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11 Colleges
Popular Digital Marketing PG Courses
PG Courses
- MBA/PGDM
230 Colleges
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62 Colleges
- M.Voc
15 Colleges
- Executive MBA/PGDM
10 Colleges
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4 Colleges
News & Updates
Student Forum
Anything you would want to ask experts?Answered 2 months ago
Digital marketing has become vital for Hotel Management as most customers book services online. Hotels rely on social media campaigns, SEO, and online reviews to attract and retain guests.
Managers must understand digital strategies to improve brand visibility, manage reputation, and personalize gues
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There are many Entrance Exams that are conducted at national and university level each year for MBA in Digital Marketing. Below is the list of exams that you can consider giving to take admission into MBA in Digital Marketing: