Difference Between Sales And Marketing

Difference Between Sales And Marketing

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Rashmi Karan
Manager - Content
Updated on Feb 9, 2024 13:57 IST

The article talks about the difference between sales and marketing, their concepts, examples and why they are important for any business.


Marketing and sales work simultaneously to achieve the company’s objectives; without marketing, the company cannot capture its potential customers, and without sales, it ceases to exist. Of course, we always have to sell. Their ulterior objective is similar – increase the company’s income, but there are still two different actions. In this article, we will talk about these fundamental differences between sales and marketing.

Key Difference Between Sales And Marketing

Sales Marketing 
Focuses on the seller’s needs to sell the product Focuses on customer needs and helps them choose the right product
Philosophy – “The client wants what the company sells” Philosophy – “The company has what the client wants.”
The important thing is that the client comes, and then another comes. The important thing is that the client keeps coming back.
Focused on short-term results Focused on medium and long-term results
The company must thoroughly know its product and the one the competition offers. The company must thoroughly know its client and what other ways their needs can be satisfied.
Sales teams use “push” communication strategies, meaning pushing customers toward the product. Marketing teams use “pull” communication strategies, meaning attracting customers to the product. 
Emphasizes product features and price Emphasizes product benefits and value 
Often uses price promotions and discounts to encourage impulse buying Does not speed up the purchase with promotions and discounts; prefers thoughtful buying to be impulsive
Sales performance is measured through Sales Productivity Metrics, Quote to close ratio, Lead Response Time, Opportunity Win Rate, Average Deal Size, etc. Marketing performance is measured through metrics like Lead Generation, Customer Acquisition, Social Engagements, Website Engagement, Page Views, Time Spent On Pages, etc.

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What is Marketing?

Marketing is a set of practices any organization adopts to build awareness about its brand and/or products and attract customers. Marketing should consist of strategies that measure the company’s reach and convince potential customers that you are the best company. It is the message that prepares the sales prospects. Marketing includes advertising, public relations, social media, relationship marketing, brand marketing, viral marketing, direct mail, etc. 

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Marketing shows how to reach customers and build long-term relationships. It addresses constructing a brand identity so that it is easily associated with satisfying a need. It is an essential department in the organizational hierarchy that attracts customers and ultimately meets sales goals and profitability.

Example –  Newsletter: One of the best examples of marketing strategies that usually give good results is newsletters. Users receive periodic emails about a specific topic or question related to the company’s products or services. This creates a need for the consumer to buy the product or service that the company markets. 

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What is Sales?

Sales is a process of converting potential customers into prospective buyers. The sales process consists of interpersonal interaction. It is often done through one-on-one meetings, calls, and networking. It is something that engages the potential client on a personal level. Most of the time, the potential customer has come to the sales floor through marketing efforts.

Once the company creates a need for a particular product using marketing strategies, sales persuade customers to buy it. Sales are the strategy to satisfy the needs of an individual, driven by human interaction. It is the ability to satisfy a need at the right time.

Related Read – Find Out the Important Difference Between Consumer and Customer

Example of Sales – Loyalty programs: Loyalty programs are excellent sales strategies with outstanding results. From these programs, customers accumulate points that later become discounts when they buy from the same brand or company. In this way, new sales are ensured. 


To sum up the differences between sales and marketing –

  • Sales mean transferring goods or services in exchange for money, while marketing means persuading customers and promoting the goods or services.
  • Marketing comes first before the sale. Marketing prepares willing customers to buy the company’s goods or services.
  • The sales department always executes the final sale, while the marketing department maintains a record of achieving business goals.
  • Sales handle warranty, exchange, or refund matters. The sales department often determines the price of products.
  • Marketing has a social impact as it builds a lasting relationship while selling any product results in marketing.
  • Social media advertising, billboard advertising, or TV advertising are various marketing channels, while inside and outside selling are derivatives of sales.

Why Align Sales And Marketing?

Though both concepts differ, sales and marketing always give the best results when aligned. For example, marketing research data from the marketing team can help the sales team to process sales more efficiently.

To sync up, it is always advised that the sales and marketing departments plan regular meetings to track the shared goals, communicate, remove any roadblocks, and acheieve the business goals. Both teams can offer valuable insights into customer behaviors and better product positioning and sales. The alignment of both teams can help the organization reduce costs and increase return on investment.

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What does marketing do?

Marketing is researching a market, offering value, and satisfying the customer for profit. This methodology involves studying the behavior of the markets and the needs of consumers.

What is meant by marketing?

Marketing involves exploring, creating, and delivering value to meet target customers' needs for profit. Marketing identifies unrealized needs and desires. It helps to define, identify, measure, and quantify the size of the market and the potential profits.

What is not marketing?

Marketing is NOT tricking people. Marketing is not about showing something that is not or does not exist. But to create products or services of value according to the needs of potential customers and communicate it through the means used by those people with a specific message.

What are Sales?

A sale is a transaction between two or more parties, where goods or services are exchanged for money or other assets. Sales involve activities like an advertisement to encourage potential customers to make a specific purchase, direct communication, organizing conferences, and events, etc., to persuade customers.

Which is important, sales or marketing?

Both are crucial for any business, but ultimately sales are more critical because it is the bottom line. Marketing is the supportive process that makes the customers aware of the product. At the end of the day, it is the business and revenues that matter. Don't forget you cannot sell a product without marketing.

What are the types of sale?

Below are the different types of sales. Direct sales; Indirect sales; Cross sales; Additional sales; Inbound sales; Outbound sales; Online sales; Sales in person

What is the most important thing in sales?

The most important thing in sales is listening to the customer. With this information, you can understand whether or not you can help her with the products and services your business sells.

About the Author
Rashmi Karan
Manager - Content

Rashmi is a postgraduate in Biotechnology with a flair for research-oriented work and has an experience of over 13 years in content creation and social media handling. She has a diversified writing portfolio and aim... Read Full Bio