5 Digital Marketing Certifications For Beginners in 2024

5 Digital Marketing Certifications For Beginners in 2024

4 mins read19K Views Comment
Syed Aquib Ur
Syed Aquib Ur Rahman
Assistant Manager
Updated on May 17, 2024 20:28 IST

Here are the 5 most popular digital marketing certifications that you should take up in 2024, as a beginner.

Digital marketing certifications 2024


Popular Digital Marketing Certifications:

When appearing for a digital marketing interview, which among the below things will sound better?

‘I know digital marketing’. 


‘I am a certified digital marketer!’ 

Today, taking up a digital marketing certification will not only boost your credibility but will also keep you updated with the current trend and offer the following benefits:

  • Get in-demand and increase your job value
  • Learn new skills, tools, and techniques that existing marketers use
  • Gain exposure to how marketers execute any effective online marketing campaign
  • Get insights to bring in any new initiatives to your brand/organization/ campaign
  • Become a better multichannel marketing person

Explore courses related to Digital Marketing:

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Popular Project Management Courses Top Marketing Research Courses

Best Free Digital Marketing Certifications, Courses, and Training To Enrich Your Resume and Career

A digital marketing certification can help you to start a career or improve your prospects in the field. Looking to get certified? Check out some of the popular certification courses that will help you to be an expert in the field:

1. Google Ads Certification [Free]

Today almost every company looks for digital marketers who are skilled in deploying effective Google Ads and PPC campaigns. In such a case, it is essential to learn the skill which can boost a company’s return on investment.

Thus, this course turns out to be among the most popular Google certification courses which marketers prefer to take. This certification is offered through Skillshop and once you clear the exam, you get recognized as Google Ad Certified (valid for one year). 

This program offers the following certificates:

  • Google Ads Display Certification (2.6 hours)
  • Google Ads Search Certification (3.7 hours)
  • Google Ads – Measurement Certification (4.7 hours)
  • Google Ads Video Certification (4 hours)
  • Shopping Ads Certification (3.1 hours)
  • Google Ads Apps Certification (2.8 hours)

Who is this course for?

  • PPC specialist 
  • Digital marketing manager
  • Aspiring to start a career in digital marketing
  • Independent consultant
  • Freelance digital marketer

2. Google Analytics Individual Qualification (GAIQ) [Free]

This is another popular certification which digital marketers must add to their resume. Google Analytics is a tool that almost every digital marketer checks every day to measure the traffic and overall performance of the website.

This certificate is valid for 12 months and one must again take the exam after one year to renew the certificate. Taking up this course and clearing the exam demonstrates that you have entry-level knowledge of Google Analytics. 

Who is this course for?

  • Digital marketers (beginners and mid-level managers)
  • Startup-owners and business professionals
  • Students
  • Content writers
  • Revenue managers 
  • Product heads

3. Inbound Certification Course by Hubspot Academy [Free]

Hubspot Academy brings this course for those who use inbound marketing strategies to attract visitors, convert maximum leads, turn them into customers, and delight them to become repeat buyers. It starts with the fundamentals of inbound marketing and teaches world-class ways to understand the buyer’s journey in business. 

This course is independent of the HubSpot tool and covers 7 lessons including 15 videos and 4 quizzes which can be finished in less than two hours. 

Who is this course for?

  • Beginners and freshers
  • Marketing Professionals
  • Sales Professionals
  • Startup owners

4. Email Marketing from HubSpot Academy [Free]

Email Marketing certification course is another popular program for which a lot of marketers sign-up. This interactive course equips marketers to use the power of email marketing, design, and develop a robust email marketing strategy that is highly effective and engaging. In its 3+ hours of video content, it covers 11 topics including contact management, contract segmentation, email deliverability, email send analysis, email testing, etc. 

Who is this course for?

  • Intermediate to Advanced level email marketers
  • Content experts
  • Product managers

5. SEO Fundamentals Certification Course by SEMrush [Free]

SEO is the most essential aspect for every website, and every digital marketer must know the fundamentals of SEO. Thus, taking up this popular course by SEMrush will open up the inner working insights of search engines.

Who is this course for?

  • SEO beginners
  • Digital marketing executives
  • Content strategists

Eligibility for Digital Marketing Certifications

The best thing about all these digital marketing certifications is that there are no specific eligibility criteria for getting one. Any graduate who is interested in digital marketing can go for a certification course and get the requisite skills to start a career in the area. It does not matter if you have a science or humanities background; digital marketing is all about learning the techniques and keeping updated with the latest methods used in the industry.

Also, if you are looking for advanced digital marketing courses, check out the course review of upGrad’s PG Certification in Digital Marketing and Communication.

Check out free digital marketing courses from Google.

The Parting Note

Taking up digital marketing certification is one of the trendiest things that every digital marketer can do this year. Also, with a digital marketing certification, you gain a better opportunity to be a part of this lucrative industry. Don’t forget to practice digital marketing interview questions once you start applying for jobs in the domain. 

Also, expand your domain knowledge with some related free courses with certificates!

About the Author
Syed Aquib Ur Rahman
Assistant Manager

Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio