Top Free Digital Marketing Courses and Certifications from Google

Top Free Digital Marketing Courses and Certifications from Google

10 mins read76.2K Views Comment
clickHere
Rashmi
Rashmi Karan
Manager - Content
Updated on Jan 16, 2024 17:14 IST

Google is offering its best digital marketing courses and certifications for free on its learning portals – Google Digital Unlocked and Skillshop. You can enrol in these courses online and access the tutorials and online classes. These free digital marketing courses from Google will help you utilize your learning in real business scenarios. The article details some of the most popular and free digital marketing courses Google offers. They all feature excellent example-based training to enhance your learning in the real world!

2021_08_Free-Digital-Marketing-Courses-from-Google-1.jpg

 

Top Digital Marketing Courses from Google

These digital marketing courses take a deep dive into various digital marketing strategies, including Search Engine Optimization (SEO), use of Google Ads, analyzing website traffic, etc.. They will help to implement them in alignment with your business goals.

Let’s get started with the free digital marketing courses from Google.

Fundamentals of digital marketing

It is a free Interactive, Advertising Bureau-accredited Google digital marketing course. The course includes practical exercises and real-world examples to help you turn knowledge into action.

Course Details

Modules: 26
Duration – 40 hours
Skill Level – Beginner

Course Content

  • Building your online presence
  • Marketing your online presence
  • Websites and your business goals
  • The benefits of an online strategy
  • Understanding customer behaviour
  • SEO & SEM strategies
  • Social media & display advertising
  • Content marketing
  • Web analytics
  • International Marketing

Course Link

Get a business online

With this digital marketing course from Google, you will learn what it takes to start and run a successful business online.

Course Details

Modules – 7
Duration – 3 hours
Skill Level – Beginner

Course Content

  • The online opportunity
  • Building and marketing your online presence
  • Taking a business online
  • Understanding customer behaviour
  • Using e-commerce to sell
  • Build your web presence
  • Get noticed locally

Course Link

How to enhance and protect your online campaign

You will learn how to make the most of your brand’s digital presence once you complete this Google digital marketing course. With this course, you will learn how to send out the right message to the right audience. Also, learn how to measure and maintain a successful and safe campaign. The course is offered in bite-size video tutorials.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Course Content

  • Search engine basics
  • Intro to SEO strategies
  • Improve your search campaigns
  • Making your web pages search-friendly
  • Discover the possibilities of mobile
  • Get noticed with social media
  • Make the most of the video
  • Get started with analytics and explore the insights
  • Improve your online business security

Course Link

Marketing Campaign Definition and How to Create a Successful One
Marketing Campaign Definition and How to Create a Successful One
To thrive in today’s dynamic market, promote products, engage existing customer base or acquire new ones, businesses leverage marketing campaigns. Learn about the different types of marketing campaigns, popular examples...read more
5 Most Successful Digital Marketing Campaigns in India
5 Most Successful Digital Marketing Campaigns in India
A digital ad campaign’s goal can be about increasing brand awareness through a million views on YouTube. At the same time, a campaign’s success depends on how the targeted audience...read more

Google Analytics for Beginners

With the help of such beginner-friendly Google digital marketing courses, learners can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports and set up goals and campaign tracking.

Course Content

1: Introducing Google Analytics
2: The Google Analytics Interface
3: Basic Reports
4: Basic Campaign and Conversion Tracking

Course Link

Advanced Google Analytics

You will learn how the data is collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business.
Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.

Course Content

1: Data Collection and Processing
2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools

Google Ads Display Certification

This course is available on SkillShop. With this course, you can validate your expertise using Google Display to maximise your display advertising investment. You can develop effective Display strategies and campaigns to achieve specific marketing goals.

Course Details

Duration – 2.6 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional) – Includes knowledge assessment
  • Study Google Ads Display (Optional) – Includes Google Ads Display Assessment
  • Pass the assessment and earn a certification (Complete Required)

Course Link

Google Ads Search Certification

Learn how to build and optimize Google Search campaigns. You will also learn to leverage automated solutions like Smart Bidding and Audience Solutions. This will help in boosting campaign performance for specific marketing objectives.

Course Details

Duration – 2.6 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional) – Includes knowledge assessment
  • Study Google Ads Search (Optional) – Includes Google Ads Search Assessment
  • Pass the assessment and earn a certification (Complete Required)

Course Link

Google Ads Apps Certification

Gain expertise in creating Google App campaigns and delivering maximum business impact. The certification will cover the fundamentals of campaign creation and advanced optimization strategies.

Course Details

Duration – 2.8 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional)
  • Pass the assessment and earn a certification (Complete Required)
  • Google Ads Apps Assessment 1.3 h Required
  • Grow Your Business with App Campaigns (Optional)
  • Set App Campaigns Up for Success (Optional)
  • Elevate Your App Campaign (Optional)
  • Drive Growth Beyond App Campaigns (Optional)

Course Link

Google Ads – Measurement Certification 

Learn how to measure and optimize digital ad performance using Google’s measurement solutions. It enables the users to turn key insights into action to improve Google Ads performance and impact their business.

Course Details

Duration – 4.7 hours
Skill Level – Beginner

Course Content

  • Prepare for the certification (Optional)
  • Pass the assessment and earn a certification (Complete Required)
  • Achieve your goals (Optional)
  • Measure what matters (Optional)
  • Expand your strategy (Optional)

Course Link

Get Started With Campaign Manager

Gain expertise in the basics of Campaign Manager and learn how to create, measure, and optimize campaigns to meet your business goals. Learn to use targeting features to reach specific audiences and track campaign performance.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Course Content

  • Campaign Manager Basics
  • Meet Google Marketing Platform and Campaign Manager
  • Plan Your Campaign
  • Execute Your Campaign
  • Use Reporting and Verification

Course Link

Drive Advertising Revenue with Google Ad Manager 

Master the essentials of Google Ads Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.

Course Details

Duration – 5 hours
Skill Level – Beginner

Course Content

  • Meet Google Ad Manager
  • Manage Settings with the Admin Tab
  • Build Inventory and Ad Units
  • Boost Your Active View Score in Ad Manager
  • Deliver Ads Using Google Ad Manager
  • Optimize Creatives with Ad Manager
  • Forecast Your Inventory Using Ad Manager
  • Create Reports in Google Ad Manager
  • Explore Programmatic Capabilities in Google Ad Manager
  • Manage Ads with Rules and Protections
  • Review and Manage Ads in Google Ad Manager

Course Link

Promote a business with content

This holistic course will help you grasp how videos, social media, and content marketing can be used to draw customers. 

Course Details

Modules – 4 

Duration – 3 hours

Skill Level – Beginner

Course Content 

  • Social media basics 
  • Setting your goals for social media 
  • Your long-term social media plan 
  • Advertising on social media 
  • Creating video content within your budget
  • Measuring video performance
  • Intro to content marketing
  • Writing for online audiences
  • Measuring your success in social media marketing

Course Link

Promote a business with online advertising

Learn how to create a marketing strategy and find out how to attract the right audience through the fundamentals of email marketing, along with video and display ads. 

Course details

Modules – 5 

Duration – 3 hours

Skill Level – Beginner

Course Content 

  • Making display ads meet your goals
  • Email marketing basics
  • Managing successful email marketing campaigns
  • Search advertising vs. display advertising
  • Introduction to search engine marketing (SEM)
  • Get the most from your keywords

Course Link

Make sure customers find you online 

Learn about improving search engine performance along with online advertising best practices. 

Course details

Modules – 4

Duration – 3 hours

Skill Level – Beginner

Course Content 

  • Search engine basics
  • Organic search explained
  • Cross borders with SEO
  • Intro to search engine optimisation 
  • The importance of an SEO plan 
  • Setting realistic SEO goals
  • Using digital to advertise locally 

Course Link

Connect with customers over mobile 

This free digital marketing course from Google will teach how any online business can grow with more mobile customers. 

Course details

Modules – 2

Duration – 1 hour

Skill Level – Beginner

Course content

  • Introduction for advertising on mobile
  • Search campaigns for mobile
  • Display campaigns for mobile
  • Social media campaigns for mobile 
  • Video for mobile 
  • Understanding mobile web and mobile apps

Course Link

Expand a business to other countries

Find out how a business can extend to different markets worldwide and draw new customers. 

Course details

Modules – 1

Duration – 1

Skill Level – Beginner

Course content

  • Introduction to international marketing and export
  • Validating your new market
  • Being understood abroad
  • Advertise across borders
  • The support systems you will need
  • Helping customers abroad buy your products
  • Delivering to customers across the globe

Course Link

Understand customers needs and online behaviours

Learn about the basics of web analytics that can show if a business is performing well through customers’ online behaviours. 

Course details

Modules – 3

Duration – 1 hour

Skill Level – Beginner

Course content

  • Tracking specific goals with web analytics
  • Web analytics and organic search
  • Tools to measure SEM
  • Using data to understand audiences
  • Managing numbers using spreadsheets

Course Link

Learn How to Create Google Search Campaigns

The course will help you understand how to create search campaigns on Google. You will learn how to connect with users, build awareness and consideration and drive action among consumers.

Course details

Duration – 2.4 hours

Skill Level – Beginner

Course content

  • Pre-Self-Assessment
  • Get Started with Search Campaigns
  • Understand the Google Ads Auction
  • Engage with the Right Users
  • Connect with Users through Search Ads Formats
  • Explore Bid Strategies in Search
  • Use Tools to Grow
  • Post-Self-Assessment

Course Link

Learn How to Create and Optimize Google Display Ads Campaigns

You will be starting with learning how Google Display ads work. While taking up this course, you will start with a pre-assessment for only 2 minutes. Take that and begin. 

Find out how to choose your display campaign type and goals with settings and budget. Set up a Smart Bidding Strategy and best formats for Display ads, and learn about remarketing best practices. 

Course Details 

Duration – 1 hour

Skill Level – Beginner

Course Content

  • Pre self- assessment
  • Get Started on Your New Display Campaign
  • Set Up Your Display Campaign Bidding Strategy
  • Set Up Display Ad Formats to Meet Your Goals
  • Set Up Google Display Ads Audiences
  • Post-Self-Assessment 

Course Link

Google Analytics for Power Users

Get started with the advanced concepts in Google Analytics. You must have completed the Google Analytics for Beginners and the Advanced Google Analytics courses mentioned above to get started with this one. 

This digital marketing course from Google specifically is for letting intermediates know how to measure website traffic and take the right actions.

Related: How to Get the Most Organic Traffic to Your Website

Course Details 

Duration – 5 hours

Skill Level – Intermediate

Course Content

  • Understand users
  • Attract high-value traffic
  • Improve site engagement
  • Improve product performance

Course Link

So if you weren’t sure about how to learn digital marketing for free, choose these Google certifications. There are other Google courses to explore too!

Also, you may want to explore other free online courses with certificates from top providers, including Google.


FAQs

How can I pursue a career in Digital Marketing?

You must develop skills related to area of interest. Get enrolled to any of the online certification programs in digital marketing on Naukri Learning. These courses will provide you with both fundamental and advanced concepts of digital marketing, including SEO, PPC, content marketing, conversation optimization, and much more.

How to become a digital marketing professional?

Digital Marketing is a broad field that includes various specializations such as SEO, social media, web analytics, PPC, affiliate marketing, etc. Depending on your interest, you can specialize in any of these areas. Take up an online certification that suits your job profile as well as career aspirations.

What is the average salary of a digital marketing professional?

The average salary of a digital marketing professional is around Rs. 3 LPA (as per Ambitionbox).

What topics are covered in the Google Digital Garage course?

The Google Digital Garage course covers various topics, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and analytics.

What are the top free digital marketing courses and certifications from Google?

The top free digital marketing courses and certifications from Google include Google Digital Garage, Google Analytics for Beginners, Google Ads Certification, Google My Business Certification, and Google Tag Manager Fundamentals.

Is the Google Analytics for Beginners course suitable for beginners? How long does it take?

Yes, the Google Analytics for Beginners course is designed for individuals who are new to Google Analytics and provides a solid foundation for understanding website analytics. The Google Analytics for Beginners course typically takes 4-6 hours, but the duration may vary based on your learning pace.

About the Author
author-image
Rashmi Karan
Manager - Content

Rashmi is a postgraduate in Biotechnology with a flair for research-oriented work and has an experience of over 13 years in content creation and social media handling. She has a diversified writing portfolio and aim... Read Full Bio