Top Free Digital Marketing Courses and Certifications from Google
Google offers its best digital marketing courses and certifications for free on its learning platforms – Google Digital Unlocked and Skillshop. You can enrol in these courses online and access the tutorials and online classes. These free digital marketing courses from Google will help you utilize your learning in real business scenarios. The article details some of Google's most popular and free digital marketing courses. They all feature excellent example-based training to enhance your learning in the real world!
Top Digital Marketing Courses from Google
These digital marketing courses from Google explore various digital marketing strategies, including Search Engine Optimization (SEO), Google Ads, analyzing website traffic, and more. With the help of these courses, you will be able to you implement these strategies in alignment with your business goals.
Let’s get started with the free digital marketing courses from Google.
Best-suited Digital Marketing courses for you
Learn Digital Marketing with these high-rated online courses
1. Fundamentals of digital marketing
Fundamentals of digital marketing is a free, Interactive, Advertising Bureau-accredited Google digital marketing course. The course includes practical exercises and real-world examples to help you turn knowledge into action.
Course Details
Modules: 26
Duration – 40 hours
Skill Level – Beginner
Who should do this course - Fresh graduates, professionals in their early careers & marketers.
Course Content
- Building your online presence
- Marketing your online presence
- Websites and your business goals
- Benefits of an online strategy
- Understanding customer behaviour
- SEO & SEM strategies
- Social media & display advertising
- Content marketing
- Web analytics
- International Marketing
If you want to upskill yourself for free, then consider exploring FREE Online Courses by top online course providers like Coursera, edX, Udemy, NPTEL, etc., across various domains, like Technology, Data Science, Management, Finance, etc., and improve your hiring chances.
2. Get a business online
Get a business online is a top digital marketing course from Google. You will learn what it takes to start and run a successful business online.
Course Details
Modules – 7
Duration – 3 hours
Skill Level – Beginner
Who should do this course - Those interested to run a successful business online and market their products digitally.
Course Content
- The online opportunity
- Building and marketing your online presence
- Taking a business online
- Understanding customer behaviour
- Using e-commerce to sell
- Build your web presence
- Get noticed locally
Develop strong sales strategies and marketing insights with an industry-aligned online sales and marketing courses. Explore specializations in brand management, market research, advertising, and sales analytics. You can also enhance your skills in digital transformation, social media marketing, and data-driven decision-making to drive business success.
3. How to enhance and protect your online campaign
After completing How to enhance and protect your online campaign, you will learn to make the most of your brand’s digital presence. This course teaches you how to send the right message to the right audience. Also, learn how to measure and maintain a successful and safe campaign. The course is offered in bite-size video tutorials.
Course Details
Modules – 12
Duration – 7 hours
Skill Level – Beginner
Course Content
- Search engine basics
- Intro to SEO strategies
- Improve your search campaigns
- Making your web pages search-friendly
- Discover the possibilities of mobile
- Get noticed with social media
- Make the most of the video
- Get started with analytics and explore the insights
- Improve your online business security
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4. Google Analytics for Beginners
With the help of such beginner-friendly Google digital marketing courses like Google Analytics for Beginners, learners can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports and set up goals and campaign tracking.
Course Content
1: Introducing Google Analytics
2: The Google Analytics Interface
3: Basic Reports
4: Basic Campaign and Conversion Tracking
Who should do this course - Digital marketers and product managers
5. Advanced Google Analytics
In the Advanced Google Analytics course, you will learn how the data is collected and processed into readable reports. You will also learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business. Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.
Course Content
1: Data Collection and Processing
2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools
Who should do this course - Digital marketers and product managers
6. Google Ads Display Certification
Google Ads Display Certification course is available on SkillShop. With this course, you can validate your expertise using Google Display to maximise your display advertising investment. You can develop effective Display strategies and campaigns to achieve specific marketing goals.
Course Details
Duration – 2.6 hours
Skill Level – Beginner
Who should do this course - Anyone interested in learning about Display Ad Campaigns
Course Content
- Prepare for the certification (Optional) – Includes knowledge assessment
- Study Google Ads Display (Optional) – Includes Google Ads Display Assessment
- Pass the assessment and earn a certification (Complete Required)
7. Google Ads Search Certification
Learn how to build and optimize Google Search campaigns with Google Ads Search Certification. You will also learn to leverage automated solutions like Smart Bidding and Audience Solutions. This will help in boosting campaign performance for specific marketing objectives.
Course Details
Duration – 2.6 hours
Skill Level – Beginner
Who should do this course - Anyone interested in learning about Search Ad Campaigns
Course Content
- Prepare for the certification (Optional) – Includes knowledge assessment
- Study Google Ads Search (Optional) – Includes Google Ads Search Assessment
- Pass the assessment and earn a certification (Complete Required)
8. Google Ads Apps Certification
Gain expertise in creating Google App campaigns and delivering maximum business impact with Google Ads Apps Certification. The certification will cover the fundamentals of campaign creation and advanced optimization strategies.
Course Details
Duration – 2.8 hours
Skill Level – Beginner
Who should do this course - Campaign managers, product managers, marketing managers, etc.
Course Content
- Prepare for the certification (Optional)
- Pass the assessment and earn a certification (Complete Required)
- Google Ads Apps Assessment 1.3 h Required
- Grow Your Business with App Campaigns (Optional)
- Set App Campaigns Up for Success (Optional)
- Elevate Your App Campaign (Optional)
- Drive Growth Beyond App Campaigns (Optional)
9. Google Ads – Measurement Certification
Learn how to measure and optimize digital ad performance using Google’s measurement solutions in Google Ads – Measurement Certification. This course enables users to turn key insights into action to improve Google Ads performance and impact their business.
Course Details
Duration – 4.7 hours
Skill Level – Beginner
Who should do this course - Campaign managers, product managers, marketing managers, etc.
Course Content
- Prepare for the certification (Optional)
- Pass the assessment and earn a certification (Complete Required)
- Achieve your goals (Optional)
- Measure what matters (Optional)
- Expand your strategy (Optional)
10. Get Started With Campaign Manager
Gain expertise in the basics of Campaign Manager in the Get Started With Campaign Manager course, and learn how to create, measure, and optimize campaigns to meet your business goals. Learn to use targeting features to reach specific audiences and track campaign performance.
Course Details
Modules – 12
Duration – 7 hours
Skill Level – Beginner
Who should do this course - Campaign managers, product managers, marketing managers, etc.
Course Content
- Campaign Manager Basics
- Meet Google Marketing Platform and Campaign Manager
- Plan Your Campaign
- Execute Your Campaign
- Use Reporting and Verification
11. Drive Advertising Revenue with Google Ad Manager
Master the essentials of Google Ads Manager and manage your inventory with Drive Advertising Revenue with Google Ad Manager course. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.
Course Details
Duration – 5 hours
Skill Level – Beginner
Who should do this course - Campaign managers, product managers, marketing managers, etc.
Course Content
- Meet Google Ad Manager
- Manage Settings with the Admin Tab
- Build Inventory and Ad Units
- Boost Your Active View Score in Ad Manager
- Deliver Ads Using Google Ad Manager
- Optimize Creatives with Ad Manager
- Forecast Your Inventory Using Ad Manager
- Create Reports in Google Ad Manager
- Explore Programmatic Capabilities in Google Ad Manager
- Manage Ads with Rules and Protections
- Review and Manage Ads in Google Ad Manager
12. Promote a business with content
Promote a business with content is a holistic course will help you grasp how videos, social media, and content marketing can be used to draw customers.
Course Details
Modules – 4
Duration – 3 hours
Skill Level – Beginner
Who should do this course - Advertising professionals, campaign managers, product managers, marketing managers, etc.
Course Content
- Social media basics
- Setting your goals for social media
- Your long-term social media plan
- Advertising on social media
- Creating video content within your budget
- Measuring video performance
- Intro to content marketing
- Writing for online audiences
- Measuring your success in social media marketing
13. Promote a business with online advertising
Learn how to create a marketing strategy with the Promote a business with online advertising course, and find out how to attract the right audience through the fundamentals of email marketing, along with video and display ads.
Course details
Modules – 5
Duration – 3 hours
Skill Level – Beginner
Who should do this course - Content Writers and start-up marketers
Course Content
- Making display ads meet your goals
- Email marketing basics
- Managing successful email marketing campaigns
- Search advertising vs. display advertising
- Introduction to search engine marketing (SEM)
- Get the most from your keywords
14. Make sure customers find you online
Learn about improving search engine performance along with online advertising best practices with Make sure customers find you online course.
Course details
Modules – 4
Duration – 3 hours
Skill Level – Beginner
Course Content
- Search engine basics
- Organic search explained
- Cross borders with SEO
- Intro to search engine optimisation
- The importance of an SEO plan
- Setting realistic SEO goals
- Using digital to advertise locally
Who should do this course -
15. Connect with customers over mobile
Connect with customers over mobile is another free digital marketing course from Google will teach how any online business can grow with more mobile customers.
Course details
Modules – 2
Duration – 1 hour
Skill Level – Beginner
Course content
- Introduction for advertising on mobile
- Search campaigns for mobile
- Display campaigns for mobile
- Social media campaigns for mobile
- Video for mobile
- Understanding mobile web and mobile apps
Who should do this course -
16. Expand a business to other countries
Find out how a business can extend to different markets worldwide and draw new customers with the Expand a business to other countries course.
Course details
Modules – 1
Duration – 1
Skill Level – Beginner
Course content
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across the globe
Who should do this course -
17. Understand customers needs and online behaviours
In Understand customers needs and online behaviours course, you will learn about the basics of web analytics that can show if a business is performing well through customers’ online behaviours.
Course details
Modules – 3
Duration – 1 hour
Skill Level – Beginner
Course content
- Tracking specific goals with web analytics
- Web analytics and organic search
- Tools to measure SEM
- Using data to understand audiences
- Managing numbers using spreadsheets
Who should do this course -
18. Learn How to Create Google Search Campaigns
The Learn How to Create Google Search Campaigns course will help you understand how to create search campaigns on Google. You will learn how to connect with users, build awareness and consideration and drive action among consumers.
Course details
Duration – 2.4 hours
Skill Level – Beginner
Course content
- Pre-Self-Assessment
- Get Started with Search Campaigns
- Understand the Google Ads Auction
- Engage with the Right Users
- Connect with Users through Search Ads Formats
- Explore Bid Strategies in Search
- Use Tools to Grow
- Post-Self-Assessment
Who should do this course -
19. Learn How to Create and Optimize Google Display Ads Campaigns
You will be starting with learning how Google Display ads work with Learn How to Create and Optimize Google Display Ads Campaigns course. While taking up this course, you will start with a pre-assessment for only 2 minutes. Take that and begin.
Find out how to choose your display campaign type and goals with settings and budget. Set up a Smart Bidding Strategy and best formats for Display ads, and learn about remarketing best practices.
Course Details
Duration – 1 hour
Skill Level – Beginner
Course Content
- Pre self- assessment
- Get Started on Your New Display Campaign
- Set Up Your Display Campaign Bidding Strategy
- Set Up Display Ad Formats to Meet Your Goals
- Set Up Google Display Ads Audiences
- Post-Self-Assessment
20. Google Analytics for Power Users
Get started with the advanced concepts in Google Analytics with Google Analytics for Power Users. To get started with this one, you must have completed the Google Analytics for Beginners and the Advanced Google Analytics courses mentioned above.
This digital marketing course from Google specifically teaches intermediates how to measure website traffic and take the right actions.
Course Details
Duration – 5 hours
Skill Level – Intermediate
Course Content
- Understand users
- Attract high-value traffic
- Improve site engagement
- Improve product performance
Who should do this course -
Related: How to Get the Most Organic Traffic to Your Website
- Duration: 60 minutes
Course Content
- Mind map to explore ideas
- Storyboard to bring experiences to life
- Create a presentation that engages your audience
- Use a critical eye to select images
- Quiz
24. Estimate Financing for Your Business Plan
- Duration: 45-90 minutes
Course Content
- Document formatting
- Identify relevant data
- Organising data
- Communication
- Introduction to Estimate Financing for Your Business Plan
- Estimate Startup Expenses and Capital
- Total Your Startup Expenses and Capital
- Project Profit and Loss for Your First Year
- Add Calculations to Your Profit and Loss Projections
- Add Financing Information to Your Business Plan
- Estimate Financing for Your Business Plan Wrap-UpSo, if you aren’t sure how to learn digital marketing for free, choose these Google certifications. There are other Google courses to explore too!
25. Business communication
The course covers tips and advice on business writing. You will learn how to make your business communications concise, easy-to-read, and engaging.
Course Details
Duration – 14 minutes
Skill Level – Beginner
Course Content
- Business writing essentials
- How to write a powerful business report
- How to write an effective business email
- How to write a clear business memo
- How to format a business document
- Quiz
Also, you may want to explore other free online courses with certificates from top providers, including Google.
FAQs
How can I pursue a career in Digital Marketing?
You must develop skills related to area of interest. Get enrolled to any of the online certification programs in digital marketing on Naukri Learning. These courses will provide you with both fundamental and advanced concepts of digital marketing, including SEO, PPC, content marketing, conversation optimization, and much more.
How to become a digital marketing professional?
Digital Marketing is a broad field that includes various specializations such as SEO, social media, web analytics, PPC, affiliate marketing, etc. Depending on your interest, you can specialize in any of these areas. Take up an online certification that suits your job profile as well as career aspirations.
What is the average salary of a digital marketing professional?
The average salary of a digital marketing professional is around Rs. 3 LPA (as per Ambitionbox).
What topics are covered in the Google Digital Garage course?
The Google Digital Garage course covers various topics, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and analytics.
What are the top free digital marketing courses and certifications from Google?
The top free digital marketing courses and certifications from Google include Google Digital Garage, Google Analytics for Beginners, Google Ads Certification, Google My Business Certification, and Google Tag Manager Fundamentals.
Is the Google Analytics for Beginners course suitable for beginners? How long does it take?
Yes, the Google Analytics for Beginners course is designed for individuals who are new to Google Analytics and provides a solid foundation for understanding website analytics. The Google Analytics for Beginners course typically takes 4-6 hours, but the duration may vary based on your learning pace.
What are the topics covered in Google's fundamentals of digital marketing course?
As the name suggests, the course covers the fundamentals of digital marketing, which include:
- Search Engine Optimization (SEO): Understand how websites can be optimized for enhanced visibility on Google Search.
- Search Engine Marketing (SEM): Learn how Google Ads operates and how to manage paid advertising campaigns.
- Social Media Marketing: Discover how to market businesses on Facebook, Instagram, LinkedIn, and Twitter.
- Content Marketing: Learn to produce interesting and informative content for various online platforms.
- Email Marketing: Learn how to create an email list and conduct effective email campaigns.
- Web Analytics: Learn to monitor website traffic and user action with tools such as Google Analytics.
- E-commerce Marketing: Understand how to sell online and operate an online shop.
Does Google give a certificate on finishing the course?
Yes! Upon finishing all the modules and passing the last test, students are awarded a free Google Digital Garage Certificate in Digital Marketing. The certificate is authorized by Google and can be added to LinkedIn profiles, CVs, or even in job applications. The certification would assist in career progression, particularly in digital marketing, social media administration, SEO, and online promotions.
How can I enroll to Google's free digital marketing courses?
How to join Google's free digital marketing course:
- Go to the Google Skillshop website.
- Apply the filter and search for courses of your interest, such as "Fundamentals of Digital Marketing".
- Click "Start free course" and log in using a Google account.
- Start learning at your own pace.
The courses comprise of videos, quizzes, and real-life examples to make learning fun.
What are the advantages of taking Google's free digital marketing courses?
Taking a free digital marketing course from Google offers a number of advantages:
- Improves career prospects – Assists in acquiring jobs in digital marketing, content creation, and online business.
- Increases business growth – Imparts skills to market businesses online efficiently.
- Gives a Google-certified certification – A valued certification to include on resumes and LinkedIn profiles.
- Flexible learning – Learn at your own pace with no deadlines.
- 100% free – No expenses incurred, making it available to everyone.
Rashmi is a postgraduate in Biotechnology with a flair for research-oriented work and has an experience of over 13 years in content creation and social media handling. She has a diversified writing portfolio and aim... Read Full Bio
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