Top Free Digital Marketing Courses and Certifications from Google

The article covers details of some of the most popular and free digital marketing courses offered by Google. All of them feature excellent example-based training to enhance your learning in the real world!

Google is offering its best digital marketing courses and certifications for free on its learning portals – Google Digital Unlocked and Skillshop. You can enrol in these courses online and access the tutorials and online classes. These free digital marketing courses from Google will help you to utilize your learning in real business scenarios.

Top Digital Marketing Courses from Google

These digital marketing courses take a deep dive into various digital marketing strategies, including Search Engine Optimization (SEO), use of Google Ads, analyzing website traffic, etc.. They will help to implement them in alignment with your business goals.

Let’s get started with the free digital marketing courses from Google.

Fundamentals of digital marketing

It is a free Interactive, Advertising Bureau-accredited Google digital marketing course. The course includes practical exercises and real-world examples to help you turn knowledge into action.

Course Details

Modules: 26
Duration – 40 hours
Skill Level – Beginner

Course Content

• Building your online presence
• Marketing your online presence
• Websites and your business goals
• The benefits of an online strategy
• Understanding customer behaviour
• SEO & SEM strategies
• Social media & display advertising
• Content marketing
• Web analytics
• International Marketing

Get a business online

With this digital marketing course from Google, you will learn what it takes to start and run a successful business online.

Course Details

Modules – 7
Duration – 3 hours
Skill Level – Beginner

Course Content

• The online opportunity
• Building and marketing your online presence
• Taking a business online
• Understanding customer behaviour
• Using e-commerce to sell
• Build your web presence
• Get noticed locally

How to enhance and protect your online campaign

You will learn how to make the most of your brand’s digital presence once you complete this Google digital marketing course. With this course, you will learn how to send out the right message to the right audience. Also, learn how to measure and maintain a successful and safe campaign. The course is offered in bite-size video tutorials.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Course Content

• Search engine basics
• Intro to SEO strategies
• Improve your search campaigns
• Making your web pages search-friendly
• Discover the possibilities of mobile
• Get noticed with social media
• Make the most of the video
• Get started with analytics and explore the insights
• Improve your online business security

Google Analytics for Beginners

With the help of such beginner-friendly Google digital marketing courses, learners can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Course Content

1: Introducing Google Analytics
2: The Google Analytics Interface
3: Basic Reports
4: Basic Campaign and Conversion Tracking

Advanced Google Analytics

You will learn how the data is collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business.
Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.

Course Content

1: Data Collection and Processing
2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools

Google Ads Display Certification

This course is available on SkillShop. With this course, you can validate your expertise using Google Display to maximise your display advertising investment. You can develop effective Display strategies and campaigns to achieve specific marketing goals.

Course Details

Duration – 2.6 hours
Skill Level – Beginner

Course Content

• Prepare for the certification (Optional) – Includes knowledge assessment
• Study Google Ads Display (Optional) – Includes Google Ads Display Assessment
• Pass the assessment and earn a certification (Complete Required)

Google Ads Search Certification

Learn how to build and optimize Google Search campaigns. You will also learn to leverage automated solutions like Smart Bidding and Audience Solutions. This will help in boosting campaign performance for specific marketing objectives.

Course Details

Duration – 2.6 hours
Skill Level – Beginner

Course Content

• Prepare for the certification (Optional) – Includes knowledge assessment
• Study Google Ads Search (Optional) – Includes Google Ads Search Assessment
• Pass the assessment and earn a certification (Complete Required)

Google Ads Apps Certification

Gain expertise in creating Google App campaigns and delivering maximum business impact. The certification will cover the fundamentals of campaign creation and advanced optimization strategies.

Course Details

Duration – 2.8 hours
Skill Level – Beginner

Course Content

• Prepare for the certification (Optional)
• Pass the assessment and earn a certification (Complete Required)
• Google Ads Apps Assessment 1.3 h Required
• Grow Your Business with App Campaigns (Optional)
• Set App Campaigns Up for Success (Optional)
• Elevate Your App Campaign (Optional)
• Drive Growth Beyond App Campaigns (Optional)

Google Ads – Measurement Certification 

Learn how to measure and optimize digital ad performance using Google’s measurement solutions. It enables the users to turn key insights into action to improve Google Ads performance and impact their business.

Course Details

Duration – 4.7 hours
Skill Level – Beginner

Course Content

• Prepare for the certification (Optional)
• Pass the assessment and earn a certification (Complete Required)
• Achieve your goals (Optional)
• Measure what matters (Optional)
• Expand your strategy (Optional)

Get Started With Campaign Manager

Gain expertise in the basics of Campaign Manager and learn how to create, measure, and optimize campaigns to meet your business goals. Learn to use targeting features to reach specific audiences and track campaign performance.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Course Content

• Campaign Manager Basics
• Meet Google Marketing Platform and Campaign Manager
• Plan Your Campaign
• Execute Your Campaign
• Use Reporting and Verification

Drive Advertising Revenue with Google Ad Manager 

Master the essentials of Google Ads Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.

Course Details

Duration – 5 hours
Skill Level – Beginner

Course Content

• Meet Google Ad Manager
• Manage Settings with the Admin Tab
• Build Inventory and Ad Units
• Boost Your Active View Score in Ad Manager
• Deliver Ads Using Google Ad Manager
• Optimize Creatives with Ad Manager
• Forecast Your Inventory Using Ad Manager
• Create Reports in Google Ad Manager
• Explore Programmatic Capabilities in Google Ad Manager
• Manage Ads with Rules and Protections
• Review and Manage Ads in Google Ad Manager

Promote a business with content

This holistic course will help you grasp how videos, social media, and content marketing can be used to draw customers. 

Course Details

Modules – 4 

Duration – 3 hours

Skill Level – Beginner

Course Content 

• Social media basics 
• Setting your goals for social media 
• Your long-term social media plan 
• Advertising on social media 
• Creating video content within your budget
• Measuring video performance
• Intro to content marketing
• Writing for online audiences
• Measuring your success in social media marketing

Promote a business with online advertising

Learn how to create a marketing strategy and find out how to attract the right audience through the fundamentals of email marketing, along with video and display ads. 

Course details

Modules – 5 

Duration – 3 hours

Skill Level – Beginner

Course Content 

• Making display ads meet your goals
• Email marketing basics
• Managing successful email marketing campaigns
• Search advertising vs. display advertising
• Introduction to search engine marketing (SEM)
• Get the most from your keywords

Make sure customers find you online 

Learn about improving search engine performance along with online advertising best practices. 

Course details

Modules – 4

Duration – 3 hours

Skill Level – Beginner

Course Content 

• Search engine basics
• Organic search explained
• Cross borders with SEO
• Intro to search engine optimisation 
• The importance of an SEO plan 
• Setting realistic SEO goals
• Using digital to advertise locally 

Connect with customers over mobile 

This free digital marketing course from Google will teach how any online business can grow with more mobile customers. 

Course details

Modules – 2

Duration – 1 hour

Skill Level – Beginner

Course content

• Introduction for advertising on mobile
• Search campaigns for mobile
• Display campaigns for mobile
• Social media campaigns for mobile 
• Video for mobile 
• Understanding mobile web and mobile apps

Expand a business to other countries

Find out how a business can extend to different markets worldwide and draw new customers. 

Course details

Modules – 1

Duration – 1

Skill Level – Beginner

Course content

• Introduction to international marketing and export
• Validating your new market
• Being understood abroad
• Advertise across borders
• The support systems you will need
• Helping customers abroad buy your products
• Delivering to customers across the globe

Understand customers needs and online behaviours

Learn about the basics of web analytics that can show if a business is performing well through customers’ online behaviours. 

Course details

Modules – 3

Duration – 1 hour

Skill Level – Beginner

Course content

• Tracking specific goals with web analytics
• Web analytics and organic search
• Tools to measure SEM
• Using data to understand audiences
• Managing numbers using spreadsheets

Learn How to Create Google Search Campaigns

The course will help you understand how to create search campaigns on Google. You will learn how to connect with users, build awareness and consideration and drive action among consumers.

Course details

Duration – 2.4 hours

Skill Level – Beginner

Course content

• Pre-Self-Assessment
• Get Started with Search Campaigns
• Understand the Google Ads Auction
• Engage with the Right Users
• Connect with Users through Search Ads Formats
• Explore Bid Strategies in Search
• Use Tools to Grow
• Post-Self-Assessment

Learn How to Create and Optimize Google Display Ads Campaigns

You will be starting with learning how Google Display ads work. While taking up this course, you will start with a pre-assessment for only 2 minutes. Take that and begin. 

Find out how to choose your display campaign type and goals with settings and budget. Set up a Smart Bidding Strategy, and best formats for Display ads, and learn about remarketing best practices. 

Course Details 

Duration – 1 hour

Skill Level – Beginner

Course Content

• Pre self- assessment
• Get Started on Your New Display Campaign
• Set Up Your Display Campaign Bidding Strategy
• Set Up Display Ad Formats to Meet Your Goals
• Set Up Google Display Ads Audiences
• Post-Self-Assessment 

Google Analytics for Power Users

Get started with the advanced concepts in Google Analytics. You must have completed the Google Analytics for Beginners and the Advanced Google Analytics courses mentioned above to get started with this one. 

This digital marketing course from Google specifically is for letting intermediates know how to measure website traffic and take the right actions.

Related: How to Get the Most Organic Traffic to Your Website

Course Details 

Duration – 5 hours

Skill Level – Intermediate

Course Content

• Understand users
• Attract high-value traffic
• Improve site engagement
• Improve product performance

So if you weren’t sure about how to learn digital marketing for free, choose these Google certifications. There are other Google courses to explore too!

Also, you may want to explore other free online courses with certificates from top providers, including Google.

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