Top 10 Social Media Content Ideas To Attract More Organic Traffic

Top 10 Social Media Content Ideas To Attract More Organic Traffic

6 mins read1.6K Views Comment
Syed Aquib Ur
Syed Aquib Ur Rahman
Assistant Manager
Updated on Dec 11, 2023 17:49 IST

Elevate your online presence with engaging user-generated content, live streaming, and community spotlights. Discover the power of behind-the-scenes glimpses and compelling product shots that drive authentic connections. Explore the impact of customer testimonials and influencer collaborations. Dive into Instagram Stories, contests, and the innovative realm of social media takeovers. Get ready to revolutionize your social strategy effortlessly

Social media content
Can social media marketing increase search engine visibility for websites? According to SMExaminer, 87% of marketers agree social media brings more traffic. 

A Search Engine Journal study says there are over 4.55 billion social media users worldwide. And, this figure is out of the total global population of 7.9 billion. 

Now you know it’s high time to use it to your advantage. So, use the top 10 social media content ideas to boost your organic traffic

Best Social Media Content Ideas For 2024

Here are some of the social media content ideas that are popular and quite effective. 

User-Generated Content

Boosting brand awareness without selling your product takes longer. But user-generated content can make it faster. 

These work more like testimonials but you do not tell your followers to post. When they use and like your product, they are sure to post on their own. And this starts like a snowball effect to become a larger online community. 

UGC social media content idea 1

Benefits of UGC

  • User-generated content or UGC makes your brand feel authentic to your audience. According to the State of UGC 2021 report, 93% of marketers say that consumers trust content from other consumers than brands. 
  • UGC is easier and more affordable than influencer marketing. For small businesses, this is one of the best ways to gain visibility.

Live Streaming 

All social media platforms including Twitter, LinkedIn and Instagram have integrated the live video feature. 

Live streaming acts as the gateway to interact with your target audience at a personal level. According to dacast, the market for video streaming will grow to $223.98 billion by 2028. 

Live streaming social media content 2

Benefits of live streaming

  1. Live videos hold the attention of an audience 10 to 20 times more than pre-recorded content (Forrester). It beats the usual attention span of 8 seconds. 
  2. Unlike video stories that go away after 24 hours, your audience can even watch live streams later at their own time. 

Community Spotlights

Community spotlights are a great way to tell your audience about your community and how you are helping them. 

Benefits of community spotlights

  1. This type of social media content works great for non-profit organisations that boost the economy across marginalised communities. 
  2. This brings the human element that is so necessary for brands to communicate in the digital environment. 
  3. It works as social proof. 

Product Shots

This is a no-brainer when it comes to sharing visual content across social media platforms. 

Product shots fall under direct marketing. That is, you tell your audience to buy your product through the image posts with call-to-action buttons. 

So when you are creating a social media strategy you have to use promotion carefully. Experts suggest that you should only allow 20% of your posts for products. The rest 80% should be about engagement with evergreen content. 

Have a look at Zomato’s digital marketing strategy and see how they use social media. 

Benefits of product shots

  1. Your brand image becomes more aligned with the products or services you offer.
  2. It works great when your consumers or followers want information about your brand.

Behind the Scenes

Such type of content on social media brings more engagement. You can either create videos or post candid images of your team members to give your audience a sneak peek. 

behind the scenes social media content 3

Some of the most common forms of behind the scenes content are 

  1. Company renovations
  2. Workshops
  3. Lunch meets
  4. Birthdays of your employees

Benefits of behind the scenes content

  1. This is again one of the best ways to personalise communication with your audience.
  2. It helps in building and maintaining your brand presence online.

Testimonials

Customer testimonials act as social proof for your business. They prove how your product or service has helped them with what you promised. 

While many of your customers may not agree to offer their testimonials, you can offer giveaways. 

Benefits of customer testimonials

  1. Customer feedback strengthens a company’s relationship with the customer. A post of a satisfied customer influences the decisions of other potential buyers.  
  2. Customer testimonials generate 62% more revenue from each visitor (Big Commerce)
  3. It inspires curiosity among the followers and increases engagement rates with likes and shares.

Influencer Content 

If you want to grow your audience, leverage influencer marketing in your social media marketing strategy. 

influencer content

Benefits of influencer content 

  1. Influencers are subject matter experts. And by collaborating with them, you are growing your business and theirs. It’s a win-win situation. 
  2. The influencer market is going to grow to $167.68 billion by 2032. (EMR) To cut costs, you can also collaborate with micro-influencers. Micro-influencers also add credibility that is necessary for businesses. 

Instagram Stories

When you want to reap the benefits of real-time marketing online, post stories on Instagram and get instant feedback. As stories are ephemeral, it spikes curiosity even among non- followers. 

Instagram stories

Benefits of Instagram stories

  1. You can generate leads much faster and get a larger audience
  2. You can use Instagram stories for a variety of content ideas discussed above, from testimonials to product shots

Contests

Social media contests are effective for small businesses. 

Social media contests

Benefits of Contests

  1. They increase brand awareness with higher engagement rates
  2. The sales process becomes fun for customers

Social Media Takeover

This is a process of letting your brand’s social media account be run by an influencer or a subject matter expert. Fashion and art magazines do that a lot on Instagram. But that does not mean any other industry cannot approach a social media takeover. 

Benefits of social media takeover

  1. It gives a new spin to storytelling
  2. Brand awareness also increases
  3. It improves credibility

Parting Thoughts

There you have it: the top 10 social media content ideas. If you publish a blog, you can share it on social media and get more clicks much faster than waiting for it to rank on Google. But you have to be careful while using these ideas. Optimise your bio on the social media handles, experiment with the types and post consistently. 

Some FAQs

Why is user-generated content (UGC) more effective in building brand authenticity than direct promotional content?

User-generated content involves real experiences and opinions from consumers, fostering trust and authenticity among the audience. Unlike promotional content, UGC is perceived as genuine recommendations. That makes it more impactful in establishing brand credibility.

How can small businesses effectively leverage influencer marketing without exceeding their budget?

Small businesses can collaborate with micro-influencers who have smaller but highly engaged audiences. Micro-influencers often offer more cost-effective partnerships while maintaining credibility and authenticity in the long run too.

What are the key advantages of conducting social media takeovers for industries outside fashion and art?

Social media takeovers aren’t limited to specific industries. They offer an opportunity to showcase expertise and perspectives from influencers or experts, regardless of the business sector. Takeovers add diversity to content, tell compelling stories, increase credibility, and engage a wider audience.

How do Instagram Stories contribute to an effective marketing strategy beyond regular posts?

Instagram Stories, due to their ephemeral nature, create a sense of urgency and curiosity among users, prompting quicker engagement and response. These stories can encapsulate diverse content, such as testimonials, behind-the-scenes glimpses, and product highlights. 

What role do community spotlights play in strengthening a brand's online presence?

Community spotlights showcase a brand’s involvement and support within marginalized or underrepresented communities. Beyond just promoting products, they humanize the brand by highlighting its social impact.

About the Author
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Syed Aquib Ur Rahman
Assistant Manager

Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio