Organic traffic is the bread and butter of successful businesses online. If your business website is not ranking for your niche as you desired while you have published content, it's time to rethink how you should acquire organic traffic to scale up in 2024. By explaining what organic traffic is, we give you some proven tips that you can instantly apply and improve your ranking.
Did you know, there are 40,000 searches on Google per second? According to the Internet Live Stats website, this number makes up to an average of 3.5 billion searches per day in the world. Google dominates the online experience for everyone, anywhere. Enough so, 75% of internet users don’t scroll past the first page (HubSpot). Even Brain Dean from Backlinko states that 0.78% of people visit the second page. Then there are more than 200 Google ranking factors to consider, where money cannot reserve your website’s rankings. If you want to know how to get the most organic traffic on your website, read on.
Today you’ll find
- What is organic traffic?
- Difference between organic and paid traffic
- Why organic traffic should be your priority?
- Which are the main Google ranking factors?
- How to get the most organic traffic to your website
Generating Organic Traffic in 2024
Find all about what aspects you should consider for generating the most organic traffic for your website. The focus is on the Google search engine for this article.
What is Organic Traffic?
Assuming you have just entered the digital marketing profession, organic traffic is the number of visits a website gets when people type suitable queries on search engines. The results that appear are a mix of paid search results (represented as ads) and organic search results. Organic search results are not paid for but earned through SEO tactics and more.
Main Difference Between Organic and Paid Traffic
The difference between organic and paid traffic would be simpler through this example.
You do not pay a search engine to put your blog in the top position. It has to meet the set criteria or updating algorithms by the search engine. And it should be relevant to a user's search, which could be a keyword they use for finding a result that solves a specific pain point for them. Your blog ranking for that keyword on top means it covers everything necessary for the user's need (known as search intent). The blog deserves the ranking naturally, i.e., organically.
Paid traffic, on the other hand, comes from promotional ads (text, display, or video) for which you pay or bid for a keyword on the search engine, other's website, or video. You can learn more about paid traffic by learning about how Google Ads work.
Why Organic Traffic Should Be the Priority For a Website?
Let’s have a look at two important figures.
- 90.63% of pages have zero Google traffic (Ahrefs)
- 5.29% of them get up to 10 visits in a month (Ahrefs)
Now, why do you think pages do not rank?
Some of the top reasons are
- Not aligned with Google’s ranking factors
- Poorly optimised on the SEO front
- The topics chosen do not match the search intent of the target audience
- Not enough research on the topic
- Not publishing regularly to have an authoritative presence
- Poorly utilising data and tracking performance
- Not following Google Helpful Content Update
- Not prioritisig E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as part of the Search Quality Rater Guidelines
Which are the Most Important Google Ranking Factors?
All you have to know about Google ranking factors is that these are guidelines or criteria that Google defines to help internet users find the most relevant results. While there are over 200 of them, they are categorised into the following.
- User Interaction
- Special Google Algorithm Rules
- Brand Signals
- On-site Webspam
- Off-site Webspam
Here are among the major ranking factors that increase organic traffic for websites.
- Organic Click-Through-Rate – Categorised under User Interaction, it is the ratio of the number of users who click on organic search results on Google.
- Local Search – This is a form of SEO tactic that helps businesses get more traffic based on their region. Google encourages that. It falls under the category of the Special Google Algorithm Rules.
- Image Results – It is another indirect ranking criterion for increasing organic traffic.
- Search Intent – Also known as user intent, it determines the purpose of the search. This is again an indirect ranking factor.
How to Get the Most Organic Traffic to Your Website
Here are the steps to follow to increase organic traffic to your website.
Improving Organic CTR – According to Backlinko, the highest organic CTR is 31.7% for the top page on Google. CTR is heavily dependent on how you use meta descriptions and meta titles. So incorporate the keywords of the topic to resolve the queries of the user. Another way to improve is to make your article headline clickable and it should contain the keyword in the beginning.
Choosing Long Tail Keywords – Choose descriptive keywords that can match the search intent of the users. Don’t just populate your pages with one keyword per topic. Try exploring them with free SEO tools such as Google Keyword Planner, Ubersuggest and Surfer SEO. It is good to create clusters of topics from these long-tail variations, and that way you can dominate top organic rankings and backlinks even on the most difficult keywords.
Publishing Regularly – According to HubSpot, blogs can bring 55% organic traffic compared to businesses that don’t. Because you have to show Google you are consistent with your efforts. It creates brand awareness. It is also important to plan with a dedicated team and diversify blog topics. So make a schedule and keep writing quality content with rich images. Many expert marketers suggest that long-form content works more. If you have low performing content that you did previously, update them.
Utilising Social Media – This is another way to increase your organic reach, apssively. Posting about your products or services or any information you cover about them in your website through blogs and then posting on relevant social media platforms helps. Ensure they are share-worthy too.
Tracking Performance – Use Google Analytics (now GA4) to see where your marketing efforts are going. You get detailed insights on how visitors reached your website, their demographics and much more. With the data you get, you can improve and optimise your pages more.
Generating organic traffic is more than a one-time affair. Focusing on high search volume keywords to enrich content won’t deliver results that easy or quick. You have to keep improving and updating your website on a regular basis.
How to check organic traffic of a website?
You can use tools such as SEMrush, Ubersuggest, etc., to find out how much traffic your website is getting. All you have to do is drop in your URL on these tools and find out the relevant information.
Which tactics can help improve organic CTR?
Organic CTR, as mentioned earlier, is dependent on on-page elements. Some other tactics involve fixing keyword cannibalisation, auditing content with low CTR on your website, etc.