HOW DO TECH GIANTS EARN FROM YOUR DATA?
FREE INFORMATION!
Have you ever thought how tech-giants offer free information but still earn substantially?
ADVERTISING!
THE ANSWER IS BY SELLING ADVERTISING.
Tech giants like Google, Meta, Amazon are using your data to build their Machine Learning models, so that they can sell this information to advertisers.
APPS IN YOUR DAILY LIFE COLLECTING DATA
The more data you feed to your Machine Learning model, the more accurate will be the result it generates.
They collect everything!
GOOGLE MAPS
Google Maps uses our real-time data to analyze the route, traffic and road conditions.
Users contribute more than 20 million bits of information each day.
DYNAMIC PRICING OF AIRLINE TICKET
The Airline companies do the price optimization using the technique of Machine Learning to build a dynamic pricing model which can benefit them.
PERSONALIZED NEWS FEED
Social media apps collect data to know everything about you.
Based on the analysis of your data, they show content that you would like to watch.
TARGETED AD MARKETING
Instagram and Facebook build your profile by tracking the websites you visit.
For eg., you visit an e-commerce site to purchase a product and Instagram adds another piece of the puzzle to your shopping trend and suggest ads accordingly.
These companies know everything about you. From who you are to what you like. This is just possible because of Machine Learning and Artificial Intelligence and it’s only the first step.
The future of Machine Learning is very promising and intriguing. Learn more about it right now.