How does Instagram show what you like?
The Instagram feed is customized for every user which makes it addictive.
But how does Instagram determine which content meets that criteria?
How does the Instagram algorithm work?
Instagram algorithm uses Machine Learning to show relevant content to its users every time instead of showing chronological feed.
EXPLORE PAGE OF INSTAGRAM
The Instagram looks at the accounts you have interacted with before and uses those interactions to suggest content you might enjoy.
FACTORS DETERMINING WHAT YOU SEE
There are six factors that determine what you see in your Instagram feed:
The order of photos and videos in your feed is based on your interest and relationship with the person posting them.
Instagram wants to show you posts that are recent and, consequently, more relevant.
Instagram’s algorithm studies past interactions to identify the accounts that you engage with the most.
Content from your “friends” likely ranks higher on your feed.
Every time a user opens up Instagram, its algorithm tries to show the best posts since the last visit.
If you follow more accounts, the algorithm sorts through more content to decide what to show you each time.
If a user prefers short visits, the algorithm shows the most relevant posts first. For users who prefer long sessions, it provides a catalog of fresh content.
why Instagram algorithm is a good thing?
With machine learning, the algorithm ensures that users see content of their liking, which means business accounts get more targeted audiences.
Machine learning is very useful while dealing with enormous amount of data, as with Instagram content.
This is how it is changing our day to day habits. Learn more about Machine Learning and its applications.