Product Manager Online Courses & Certifications

A product manager does not own a product but offers a product vision that ultimately satisfies the customer and brings maximum profits to the organisation. The product management role encompasses planning, execution and time management through the analytical lenses of marketing and basic finance.

As digital transformation pushes industries to evolve and adapt, modern product managers need to be data-driven to ensure the product lifecycle does not suffer. That’s why it is recommended to go for product manager courses. 

The Product Manager Role 

A product manager fulfils the following interdisciplinary tasks in a hierarchical order. 

1. Identifies customer demands and problems through bias-free interviews, emails, etc
2. Monitors the market for competitor analysis
3. Maps the customer journey to understand how the potential user will interact with the brand
4. Develops a customer-focused product vision based on customer data
5. Aligns stakeholders with the vision
6. Creates a product roadmap that adheres to the business goals of the company
7. Designs the ideated product using wireframes and sketch systems
8. Assigns work to the company’s engineering team and measures daily velocity 
9. Tests the prototype to check for bugs
10. Evaluates product performance after it is out in the market

Technical Skills

1. Product ownership - vision, ideation, etc to create a product roadmap
2. Understanding Product Lifecycle Management (PLM)
3. Conceptual and technical knowledge of developing software (Ideal for IT Product Managers)
4. Marketing analytics for market positioning and buyer personas
5. Product Design
6. Project management methodologies with Agile frameworks such as Scrum and Kanban
7. Core management skillset
8. Data analysis for product analytics
9. Familiarity with Machine Learning 
10. Familiar with UX design

Soft Skills

1. Product vision and ideation
2. Product strategy
3. Leadership 
4. Business Communication
5. Updated with new web design trends
6. Problem-solving
7. Critical thinking
8. Emotional intelligence
9. Maintaining rapport with stakeholders
10. Resolving customer pain-points
11. Learning on the job
12. Time management

Tools

1. MS Excel
2. Trello
3. Google cloud
4. Miro
5. Canva (Premium version)
6. Amplitude
7. Google Analytics
8. Fullstory
9. Sumo Logic
10. Gainsight PX
11. Mixpanel

Eligibility to Take up Project Manager Courses

Those who keep up with the latest product technology trends, have superior communication and negotiation skills, and prove expertise in strategy and leadership can benefit from product manager courses. 

The educational background of any project manager should be a bachelor’s or master’s degree in business, software or a relevant field. Project manager courses are also great for those switching roles in the middle of their careers. 

Product Manager Career Paths

The responsibilities of product managers differ from one company to another. It depends on the size and budget of the organisation. Some of the common designations that are in high demand today are mentioned below. 

1. Associate Product Manager
2. Product Manager
3. Senior Product Manager
4. Chief Product Officer
5. VP of Product
6. Director of Product

Product Manager Courses 

You can easily go for product management training online to earn certifications in no time. Here are some of the product management courses. 

1. Digital Product Management: Modern Fundamentals by University of Virginia on Coursera
2. Software Product Management Capstone on Coursera
3. Managing an Agile Team on Coursera
4. Product Design, Prototyping, and Testing on edX
5. Data Science and Agile Systems for Product Management on edX
6. Advanced Product Management: Vision, Strategy & Metrics on Udemy

Check out more project management courses

Conclusion

You can start off with these product manager courses to earn the certifications today. Or simply explore more on our platform.