What is Business Communication?: Course Fees 2025, Subjects, Top Colleges, Admissions

Business Communication has several objectives, including - 

• Fostering a closer relationship with employees
• Building Trust and increasing transparency in the company
• Improving public relations and corporate image
• Advertising and marketing for the company's products and services
• Improving your competitive positioning in the market

A Business Communication course will teach you about the communication skills required professionally, whether verbal or written. It includes aspects like e-mail, memos, letters, reports, employment communication, presentations, etc. Business Communication courses are mainly offered at the certification level.

Business Communication courses are offered at the certification level; hence, these courses are mostly designed by individual colleges. So, you'll find a variety of Business Communication courses with various durations and syllabus structures.

Meanwhile, some common topics include Foundations of Communication, Report Writing, Business Correspondence, Public Speaking, Ethical and Legal Considerations, Communication Technology, Customer Relations, Crisis Communication, etc.

Here are some popular and interesting Business Communication book options you can consider, along with your regular syllabus books: 

• Be a Network Marketing Millionaire by Deepak Bajaj.
• Achieve More, Succeed Faster by Deepak Bajaj.
• Timeless Wisdom on Finance by Anil Lamba.
• The Science of Rapid Skill Acquisition by Peter Hollins.
• We Need New Leaders by Charlotte Otter.
• The 55 Minutes by James Stauch.
• Only the Paranoid Survive by Andrew S. Grove.

Business Communication is one of the most important factors in a corporation for maintaining client relationships, improving customer service, enhancing presentations, and managing the brand's reputation, among other purposes. Strong Business Communication skills will help you streamline the information flow, foster collaboration, and enhance decision-making processes.

Business Communication is the process of sharing information between people within the workplace and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors.

Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication. The four types of communication are verbal, non-verbal, visual and written communication.

The 7 C's in Business Communication are:

• Clarity: The message must be easy and clear to understand.
• Concise: The message must be on point, cutting all the unnecessary words.
• Concreteness: The message must be evidence and fact-backed.
• Correctness: There must be no grammatical or factual errors.
• Coherence: The message must convey clear ideas.
• Completeness: The message must contain all the required information.
• Courtesy: The message must be polite and respectful.

Business communication is different from general communication and English courses because purpose, context, and formality differ. Business communication is inclined toward professional interactions within a workplace, aimed at achieving specific organizational objectives, while general communication has broader social and personal interactions.

Lastly,  English courses, though they enhance overall language skills, do not target the unique demands of business communication. 

A Business Communication course will help you gain written and verbal communication skills that'll help you grow in an organization. For example, you'll learn negotiation skills required for making sales, acquiring new partners, discussing funding, and seeking investors.
You'll learn presentation skills to put your idea on the table effectively.
You'll also gain public speaking skills that'll let you become the voice of your company or brand. 

Absolutely not! You don't need any prior working experience to pursue a Business Communication course. Business Communication is a set of skills that any student interested in its allied fields can learn. You just need to have an interest in the fields related to Business Communications, such as Advertising, Digital Marketing, Public Relations, Social Media, etc.

Suppose you're seeking admission to online learning platforms like UDEMY, Coursera, Alison, Swayam, etc. In that case, you won't need any documentation during the application process; in fact, you'll fill out the details required, pay the course fee, and the study material will be given to you. 
However, if you're seeking an online Business Communication course from any regular college like IIT Bombay or IIM Calcutta, you may need to carry Photo ID Proof, Passport-sized photographs, DOB proof, etc. It's good to check their official websites for accurate info.

The four main types of Business Communication are:

1. Downward Internal Communication

Definition: The flow of information from top-level management to the employees.

Purpose: To convey instructions,  pass on decisions, or update on something.

Example: A manager sends an email to the team informing them of a new company policy.

2. Upward Internal Communication

Definition: The flow of information from employees to management.

Purpose: To share feedback, report issues, or make suggestions.

Example: An employee sends a report about the status of a project to his supervisor.

3. Internal Lateral Communication

Definition: Information exchanged among employees or units at the same level of an organization.

Purpose: To collaborate, share ideas, or coordinate.

Example: Two team members are discussing how to attend to the needs of a client.

4. External Communication

Definition: Communicating with others outside an organization.

Purpose: To create contacts,  advertise, or address a question.

Example: The company can email its customers regarding the launching of a new product.

Of course, it is important to take notes during the lectures, because you'll get to learn a lot of Business Communication elements, it gets difficult to keep up with the syllabus without taking notes. Taking notes will also help you recall your lectures for future reference.

Here are some great Online Business Communication course options, you'd like:

Note: The information is sourced from the official/counselling body of the institute/exam.

Here are some top learning platforms you can explore for free Business Communication courses in India:

Note: The information is sourced from the official/counselling body of the institute/exam.

A Business Communication course will give a boost to your career by promoting your ability to communicate effectively. It will increase your leadership potential in the company, build your relationships stronger, help you present yourself or your idea effectively. Business Communication skills will eventually increase your earning potential, help you grow your network, and improve your overall perfomance.

Almost every industry, whether it's a Media, Product-based company, service-based company, Banking & Finance field, or a Fast-Moving Consumer Goods industry, requires Business Communication skills. But industries with a high demand for strong communication skills are Sales & Marketing, Public Relations, Digital Marketing, Outsourcing, and Consulting. Business Communication professionals handle HR, Social Media, PR, etc., roles. 

Business Communication courses are offered at the certificate level and are short-term programs. Many online platforms offer these courses for free, and their duration is 2-3 hours. However, many courses also go up to 6 months. It depends on the study material, the platform offers. They generally decide the course duration based on the recorded classes they offer.

Though Business Communication itself contains many aspects like Email Communication, Verbal & Non-Verbal Communication, Writing Communication, etc., some colleges offering 3-6 months courses include specializations like Digital Marketing, Data Management, etc.