What is Business Communication?: Course Fees 2025, Subjects, Top Colleges, Admissions

Akansha BishtSenior Executive
Business communication is the process of exchanging information between interested parties inside and outside a company. Business Communication courses include key topics like Verbal and Non-Verbal Communication, Corporate Communication, Public Speaking, Written Communication, Active Listening, etc. Some benefits of these courses include improved communication Skills, enhanced professionalism, increased confidence, etc.
Some popular career paths for college freshers are Social Media Manager, Public Relations Executive, Copywriter, Marketing Executive, Sales Manager and so on.
Interested students can continue reading the article for more details.
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Business Communication Course Details
The courses help students master the essential communication skills required in the modern business environment. You can check the key highlights in the table below -
Particulars | Course Details |
---|---|
Business Communication Course Level | Certification |
Business Communication Course Mode | Online or Distance |
Business Communication Eligibility Criteria | Class 10, 12, or equivalent from a recognized board of education. |
Business Communication Admission Criteria | Merit-based |
Top Business Communication Institutes | IIT Bombay, Coursera, Alison, Swayam, Google Cloud, Great Learning, IIT Calcutta, etc. |
Business Communication Course Fees | INR 199 - 85,000 |
Business Communication Jobs | Social Media Manager, Public Relations Executive, Copywriter, Marketing Executive, Sales Manager, and so on. |
Business Communication Average Salary | INR 5.6 LPA |
Business Communication Top Recruiters | Ogilvy India, Dentsu India, McCann Worldgroup India, Hindustan Unilever, Maruti Suzuki, Nestle India, Vedanta, etc. |
Note - The info is taken from various sources and may vary.
A Business Communication course will teach you about the communication skills required professionally, whether verbal or written. It includes aspects like e-mail, memos, letters, reports, employment communication, presentations, etc. Business Communication courses are mainly offered at the certification level.
Business Communication courses are offered at the certification level; hence, these courses are mostly designed by individual colleges. So, you'll find a variety of Business Communication courses with various durations and syllabus structures.
Meanwhile, some common topics include Foundations of Communication, Report Writing, Business Correspondence, Public Speaking, Ethical and Legal Considerations, Communication Technology, Customer Relations, Crisis Communication, etc.
Here are some popular and interesting Business Communication book options you can consider, along with your regular syllabus books:
- Be a Network Marketing Millionaire by Deepak Bajaj.
- Achieve More, Succeed Faster by Deepak Bajaj.
- Timeless Wisdom on Finance by Anil Lamba.
- The Science of Rapid Skill Acquisition by Peter Hollins.
- We Need New Leaders by Charlotte Otter.
- The 55 Minutes by James Stauch.
- Only the Paranoid Survive by Andrew S. Grove.
Business Communication is one of the most important factors in a corporation for maintaining client relationships, improving customer service, enhancing presentations, and managing the brand's reputation, among other purposes. Strong Business Communication skills will help you streamline the information flow, foster collaboration, and enhance decision-making processes.
Business Communication is the process of sharing information between people within the workplace and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors.
Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication. The four types of communication are verbal, non-verbal, visual and written communication.
The 7 C's in Business Communication are:
- Clarity: The message must be easy and clear to understand.
- Concise: The message must be on point, cutting all the unnecessary words.
- Concreteness: The message must be evidence and fact-backed.
- Correctness: There must be no grammatical or factual errors.
- Coherence: The message must convey clear ideas.
- Completeness: The message must contain all the required information.
- Courtesy: The message must be polite and respectful.
- What is the Importance of Communication in a Company?
- Business Communication Eligibility Criteria and Admission Process
- Business Communication Course Syllabus
- Best Business Communication Learing Platforms in India
- Popular Private Business Communication Colleges in India
- Business Communication Salary, Job Profiles, Career Scope, and Top Recruiters
- Business Communication Course FAQs
- Most Popular Courses
- Popular Exams
What is the Importance of Communication in a Company?
Business Communication is important for several reasons, both in academic and professional contexts. Here’s why you should learn business communication -
- Excellent Communication
- Bright Career Scope
- Building Relationships
- Solving Conflicts at Work
- Increases Efficiency
- Improves Persuasion and Influence
- Making Business Decisions
- Negotiation Abilities
- Facilitates Professional Writing
- Clarity and Precision
Business communication is different from general communication and English courses because purpose, context, and formality differ. Business communication is inclined toward professional interactions within a workplace, aimed at achieving specific organizational objectives, while general communication has broader social and personal interactions.
Lastly, English courses, though they enhance overall language skills, do not target the unique demands of business communication.
A Business Communication course will help you gain written and verbal communication skills that'll help you grow in an organization. For example, you'll learn negotiation skills required for making sales, acquiring new partners, discussing funding, and seeking investors.
You'll learn presentation skills to put your idea on the table effectively.
You'll also gain public speaking skills that'll let you become the voice of your company or brand.
Business Communication Eligibility Criteria and Admission Process
There's no fixed eligibility criterion set for Business Communication courses in India, as all the institutes offering Business Communication programs are providing online certifications. Since the platforms for learning are online, students from any study background are allowed to participate. Some colleges may require:
- Strong English Proficiency
- Certain Age Requirements
Business Communication Course Admission Process
The admission process for Online Business Communication courses is simple, as there are generally no entrance exams or counselling sessions required. Here is a general guide -
STEP 1: Choose a course and college after detailed research.
STEP 2: Check the course eligibility and make sure you meet the same.
STEP 3: Fill out college/exam application forms online.
STEP 4: Submit the admission fees.
Absolutely not! You don't need any prior working experience to pursue a Business Communication course. Business Communication is a set of skills that any student interested in its allied fields can learn. You just need to have an interest in the fields related to Business Communications, such as Advertising, Digital Marketing, Public Relations, Social Media, etc.
Suppose you're seeking admission to online learning platforms like UDEMY, Coursera, Alison, Swayam, etc. In that case, you won't need any documentation during the application process; in fact, you'll fill out the details required, pay the course fee, and the study material will be given to you.
However, if you're seeking an online Business Communication course from any regular college like IIT Bombay or IIM Calcutta, you may need to carry Photo ID Proof, Passport-sized photographs, DOB proof, etc. It's good to check their official websites for accurate info.
Business Communication Course Syllabus
The Syllabus for Online Business Communication courses can differ depending on the institution and the program they offer. However, for candidates' reference, here's an idea of subjects and topics generally covered in various types of Business Communication courses:
Module |
Topics Covered |
---|---|
Introduction to Business Communication |
|
Verbal Communication Skills |
|
Non-Verbal Communication |
|
Written Communication Skills |
|
Digital Communication |
|
Intercultural Communication |
|
Communication in Teams |
|
Business Presentations |
|
Negotiation Skills |
|
Crisis Communication |
|
Corporate Communication |
|
Media Relations |
|
Communication Technology |
|
Ethics in Communication |
|
Professional Communication Development |
|
Note: The information is sourced from external sites and may vary.
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The four main types of Business Communication are:
1. Downward Internal Communication
Definition: The flow of information from top-level management to the employees.
Purpose: To convey instructions, pass on decisions, or update on something.
Example: A manager sends an email to the team informing them of a new company policy.
2. Upward Internal Communication
Definition: The flow of information from employees to management.
Purpose: To share feedback, report issues, or make suggestions.
Example: An employee sends a report about the status of a project to his supervisor.
3. Internal Lateral Communication
Definition: Information exchanged among employees or units at the same level of an organization.
Purpose: To collaborate, share ideas, or coordinate.
Example: Two team members are discussing how to attend to the needs of a client.
4. External Communication
Definition: Communicating with others outside an organization.
Purpose: To create contacts, advertise, or address a question.
Example: The company can email its customers regarding the launching of a new product.
Of course, it is important to take notes during the lectures, because you'll get to learn a lot of Business Communication elements, it gets difficult to keep up with the syllabus without taking notes. Taking notes will also help you recall your lectures for future reference.
Best Business Communication Learing Platforms in India
There are about 45 Business Communication colleges in India, including both learning platforms and regular colleges. Though all of them provide the best business communication courses in an online mode, the course names, duration, and fees can vary. Students interested in Business Communication colleges can see the following table for some top options:
Best Business Communication Colleges | Course Fee |
---|---|
IIM Calcutta | INR 70,000 - 80,000 |
FutureLearn | INR 900 - 8,520 |
Internshala | INR 1,250 - 4,500 |
Indian Institute of Banking and Finance | INR 800 - 1,000 |
UDEMY | INR 389 - 12,800 |
CA Monk | INR 199 |
Instructional Solutions | INR 55,170 |
English Language Teaching Institute of Symbiosis, Pune | INR 5,400 |
UDACITY | INR 69,700 |
Linkedin Learning | INR 899 - 1,850 |
Note: The information is sourced from the official/counselling body of the institute/exam.
More on Free Business Communication Courses:
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Here are some great Online Business Communication course options, you'd like:
Online Business Communication Course | Provider |
---|---|
University of Pennsylvania on Coursera | |
University of Colorado Boulder on Coursera | |
IIM Calcutta | |
Northwestern University on Coursera | |
Internshala | |
Skill Nation | |
FutureLearn | |
Linkedin Learning | |
University of Colorado Boulder on Coursera |
Note: The information is sourced from the official/counselling body of the institute/exam.
Here are some top learning platforms you can explore for free Business Communication courses in India:
Free Learning Platforms | Courses Offered |
---|---|
TCS ion |
|
Coursera |
|
Alison |
|
Swayam |
|
Google Cloud |
|
Note: The information is sourced from the official/counselling body of the institute/exam.
Popular Private Business Communication Colleges in India
Business Communication Salary, Job Profiles, Career Scope, and Top Recruiters
Business Communication courses provide the students with the important skills to excel in the business world. It improves relationships, increases efficiency and supports leadership.
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Sales and Marketing Career Guide
The career scope for Business Communication students is vast in the future, with job opportunities in various industries like healthcare, technology, education, finance, and nonprofits. Here are some top job profiles that a Business Communication student can opt for:
Job Profiles | Job Description | Average Salary |
---|---|---|
Public Relations (PR) Managers | Public Relations Managers work on building and maintaining relationships of their company with the media, clients, and consumers through various mediums. | INR 7.2 LPA |
Marketing Executives | Marketing Executives are responsible for making and implementing marketing strategies to promote their company's brand, products, or services. | INR 3.5 LPA |
Sales Representatives | Sales Representatives are responsible for selling their company's product or service. They identify leads, build consumer relations, and educate them. | INR 3.1 LPA |
Content Writers | Content Writers write blogs and articles relevant to their company, brand, product, or services. They write informative content to promote the brand's visibility. | INR 3.8 LPA |
HR Managers | Human Resource Managers are responsible for recruiting and retaining employees in an organization, while managing the workforce along with a positive environment. | INR 11.3 LPA |
Social Media Managers | Social Media Managers work on raising brand awareness and audience engagement with their company or brand through online campaigns, posts, and other forms of digital content. | INR 5.6 LPA |
Customer Service Managers | Customer Service Managers lead teams that work on resolving consumer queries and guiding them through. They also collaborate with other teams, analyze data, implement strategies, etc. | INR 6.1 LPA |
Note: The salary information is taken from Ambitionbox.com.
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Top Business Communication Recruiters
Every Advertising agency, Digital Marketing Company, E-Commerce Company, and Product or Service-based company requires Business Communication professionals for various job roles. Interested candidates can see the following table for some top Business Communication Recruiters options in India:
Top Business Communication Recruiters | ||
---|---|---|
Ogilvy India | Hindustan Unilever | Vedanta |
Dentsu India | Maruti Suzuki | IBM |
McCann Worldgroup India | Nestle India | Infosys |
Note: The information is sourced from external sites and may vary.
A Business Communication course will give a boost to your career by promoting your ability to communicate effectively. It will increase your leadership potential in the company, build your relationships stronger, help you present yourself or your idea effectively. Business Communication skills will eventually increase your earning potential, help you grow your network, and improve your overall perfomance.
Almost every industry, whether it's a Media, Product-based company, service-based company, Banking & Finance field, or a Fast-Moving Consumer Goods industry, requires Business Communication skills. But industries with a high demand for strong communication skills are Sales & Marketing, Public Relations, Digital Marketing, Outsourcing, and Consulting. Business Communication professionals handle HR, Social Media, PR, etc., roles.
Business Communication Course FAQs
Candidates can refer to this section for Business Communication Course FAQs.
Business Communication courses are offered at the certificate level and are short-term programs. Many online platforms offer these courses for free, and their duration is 2-3 hours. However, many courses also go up to 6 months. It depends on the study material, the platform offers. They generally decide the course duration based on the recorded classes they offer.
Though Business Communication itself contains many aspects like Email Communication, Verbal & Non-Verbal Communication, Writing Communication, etc., some colleges offering 3-6 months courses include specializations like Digital Marketing, Data Management, etc.
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Business Communication has several objectives, including -