Too many research methods

In this first lesson, you will get to know the course and start learning how to evaluate and improve websites by understanding user behavior

Behavior Design

You will dive into the critical role of Neuromarketing and the Principles of Behavioral Science in optimizing websites

The 7 Levels of Conversion

This lesson will illustrate the “Seven Levels of Conversion” framework and how it applies to optimizing user experiences on websites

Relevance

We will look at every level of conversion in detail

This lesson revolves around Relevancy

Trust

In this lesson, you will learn the role of Trust in conversions and how to build trust with users on your landing page, a crucial factor that impacts their decision to engage or bounce

Orientation

In this lesson, you will learn how to guide users effectively on your website by optimizing orientation and information architecture

Stimulance

In this lesson, you’ll become acquainted with the Stimulance level

A crucial stage in the buyer’s journey

Security

This lesson is centered around the Security level and the critical distinction between trust and security in a sales framework

Convenience

In this lesson, you will explore the concept of convenience in user experience, focusing on the distinction between perceived and actual convenience

Confirmation

The final and seventh level of our framework, Confirmation, is concentrated on ensuring users feel validated in their purchase decisions

Competitive Benchmarking

In this bonus lesson on Competitive Benchmarking, you will learn how to enhance your credibility by using benchmarking to objectively compare your performance against competitors

Presenting Results

Finally, we will find out how to present findings and persuade stakeholders

UGC Approved	no
AIU MemberShip	no
Institute of national importance	no

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