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Digital Marketing Strategy 
offered by U of T

Digital Marketing Strategy
 at 
U of T 
Overview

A comprehensive overview of Digital Marketing Strategy

Duration

15 hours

Total fee

46,395

Mode of learning

Online

Course Level

UG Certificate

Digital Marketing Strategy
 at 
U of T 
Highlights

  • Earn a Certificate after completion of the course
Details Icon

Digital Marketing Strategy
 at 
U of T 
Course details

More about this course
  • In this course, you’ll get the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery and more
  • You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan

Digital Marketing Strategy
 at 
U of T 
Curriculum

Define and understand the digital marketing ecosystem across platforms, channels, and tactics

Formulate digital marketing strategy with objectives/goals that deliver business value

Explore the business and consumer impacts of digital transformation within the context of marketing

Apply customer-centric frameworks and develop practices to build digital experiences

Develop and maximize Digital Marketing Campaigns/Initiatives and deliver a Digital Measurement Plan

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Digital Marketing Strategy
 at 
U of T 
Contact Information

Address

27 King's College Circle, Toronto, Ontario M5S 1A1 Canada
Toronto ( Ontario)

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