Strategic communications management
offered by HSE University

Strategic communications management
at
HSE University
Overview

Understands that the success of any communication campaign is based on painstaking analysis

Strategic communications management

Table of content

Skills you will learn

Who should do this course?

For university graduate
For PR manager, press office employee, specialist in external and internal communications
For an employee of a communication agency

What are the course deliverables?

Management of strategic communication campaigns
Ecosystem of digital communications
Qualitative methods of data collection and analysis in the theory and practice of communications
Collection and analysis of quantitative data in advertising and PR
Anti-crisis communications strategies and reputational risk assessment
Legal regulation and provision of communication activities
Corporate and brand communications in the private and public sectors of the economy
Big data in communication strategies
Communications at the municipal level
Communications and development of territories

More about this course

Strategic Communications Management is not just the name of our program. In fact, this is a skill that, once acquired, will change the way you work forever: you will become faster, more efficient, and more confident in making decisions
Such qualities are highly valued in the complex communications market, where it is equally important to be able to both create long-term strategies and implement them in life, and make decisions in moments of crisis, when minutes count
The Strategic Communications Management program team has developed and time-tested a scientific knowledge base, methodologies and algorithms in the field of creating communication strategies and their implementation
This means that students will not receive another series of "master classes", which are most often offered in the format of short courses and webinars, but systemic knowledge that has passed state certification and gives them a master's degree