Marketing research and analytics at Birkbeck London Overview
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Marketing research and analytics at Birkbeck London Highlights
- Earn a certificate after completion of course
Marketing research and analytics at Birkbeck London Course details
Demonstrate a good understanding of key marketing research concepts and techniques
Understand marketing research philosophies and perspectives
Evaluate and design marketing research
Be aware of current ethical responsibilities and conflicts in collecting and using market information
Understand and apply methodological perspectives to the design and analysis of problem-solving activities
Apply marketing research concepts and techniques to real-life marketing situations.
Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career, and as such forms a central part of any marketing education
This module presents a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics
Marketing research and analytics at Birkbeck London Curriculum
Introduction to Marketing Research and Analytics (including practical Research Ethics)
Designing a Marketing Research Project
Qualitative Marketing Research Methods
Qualitative Marketing Research Data Analysis
Designing Effective Marketing Research Surveys (online & mobile)
Analysing Marketing Research Quantitative Data, including Data Preparation, Descriptives, and Correlations
Analysing Marketing Research Quantitative Data: Hypotheses testing, t-tests & p-values
Analytics, Secondary Data and Data Science
Communicating Marketing Research Findings
The Future, Critical Debates and Ethics in Marketing Research
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