What is the Difference Between Content Writing and Copywriting?

What is the Difference Between Content Writing and Copywriting?

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Jaya
Jaya Sharma
Assistant Manager - Content
Updated on Feb 23, 2024 17:55 IST

The fundamental difference between content writing and copywriting is the purpose. Content writing involves writing that has the purpose to inform or entertain readers or do both. On the other hand, copywriting is writing content to compel readers to take action. This may involve compelling readers to download a book, song or buy something by clicking on a CTA. 

difference between content writing and copywriting

 

Table of Content

Difference Between Content Writing and Copywriting

One of the main differences between content writing and copywriting is that content writing is a long form of content that is created to inform readers about a particular subject. On the other hand, copywriting is a short format of content which is meant to persuade readers to perform an action desired by the writer.

Criteria

Content Writing

Copywriting

Purpose

To inform or educate readers about a topic.

To persuade people to take an action, like buying something.

Examples

Blog posts, articles, guides.

Ads, sales emails, product pages.

Content-Type

Long-form content

Short form content

Audience Engagement

To build a longer-term relationship.

Aims for a quick response or decision.

Types

Blog posts, infographics, email newsletters, ebooks, case studies and white papers.

Sales pages, launch emails, landing pages, website copy, slogans & taglines, online and offline ads.

What is Content Writing?

Content writing is creating, publishing, editing and updating content for the internet. This includes writing articles, ebooks, blogs, website content, and social media content among other digital content. 

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Tips for Good Content Writing

Good content writing involves writing content that is search engine optimised. By doing some of the following actions, one can do well as a content writer:

Do's

  • Ensure your content is unique, pertinent, and provides valuable information.
  • Write in a clear, easy-to-understand manner for broad accessibility.
  • Focus on meeting user needs and queries effectively.
  • Keep content current and relevant by updating it periodically.
  • Use proper grammar and syntax to enhance readability.
  • Optimize content for search engines to improve visibility and reach.

 

Don'ts 

  • Don't use difficult vocabulary that can make content hard to understand.
  • Avoid long paragraphs that can make reading tedious.
  • Don't use passive voice, as it can weaken clarity and engagement.
  • Don't overwhelm readers with too much information.
  • Avoid neglecting proper formatting for readability.
  • Don't use technical terms or jargon unfamiliar to your audience.

Explore content writing courses

What is Copywriting?

Copywriting is a part of content writing. Copywriters create copies that are meant to persuade readers to take the desired action. Suppose a copywriter wants people to fill a query form. In this case, the writer will create an engaging copy that compels the reader to click on the CTA (call to action). 

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Tips for Good Copywriting

Good copywriting involves creating copies that can make your readers do what you want as a copywriter. To do so, you can follow these dos and don’ts”

Dos:

  1. Know who you're writing for. Understand their needs, desires, pain points, and language. Tailoring your message to your audience increases relevance and engagement.
  2. Get to the point quickly. Avoid complex language. Your copy should be easy to understand at a glance.
  3. Make the readers feel intrigued when they look at the copy and feel compelled to click on the CTA.
  4. Test different versions of your copy to see what resonates best with your audience and optimise based on the results.
  5. Ensure that your copy is optimised for search engines without sacrificing readability and engagement.

Don'ts:

  1. Do not make claims you can’t back up. Overpromising can damage your brand's credibility and trust with your audience.
  2. Don’t rush this critical part of your copy. Many people decide whether to keep reading based on the headline alone. 
  3. Ensure your text is easy to read and is appealing to the eyes. The layout and design of your copy matter as much as the words themselves. 
  4. Avoid using overused phrases and industry jargon as they can make your copy feel generic and uninspiring. 
  5. Listen to feedback from your audience and be willing to make adjustments. Your copy should evolve based on what works best for engaging your target market.

Also, check out:

Copywriting certifications

Hindi copywriting certifications

About the Author
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Jaya Sharma
Assistant Manager - Content

Jaya is a writer with an experience of over 5 years in content creation and marketing. Her writing style is versatile since she likes to write as per the requirement of the domain. She has worked on Technology, Fina... Read Full Bio