MICA ,Shela, Ahmedabad

Established in 1991, Mudra Institute of Communication (MICA), an autonomous postgraduate institute, is located on the outskirts of Ahmedabad, Gujarat. It offers a number of higher education courses in marketing and communications. It is known for its interdisciplinary two-year PG diploma courses. It also offers a postgraduate diploma in management and communications and a one-year certificate programme in crafting creative communication. It also has a wide range of online programmes in subjects such as advertising management and public relations, digital marketing, media and entertainment management. The two-year postgraduate programmes cost around Rs. 20,00,000 while the online programmes cost students around Rs. 1,25,000. 

Admissions

Applicants are expected to hold a 3-year bachelor’s degree from an AUC accredited university. Students will be judged on their ability to express and conceive ideas. However, the online programmes are designed for working professionals. For example, the Marketing and Brand Management programme is designed for someone who already has some experience in the fields of marketing and brand management. All candidates must submit either CAT, XAT or GMAT score, after which they sit for MICAT - a MICA admission test. Shortlisted students are called for group discussion and interview. Selected students will be alerted through the mail.

For more details about the admission process, click here.

Placements and Salary Trends

Notable alumni of the institute include Arvind Krishnamoorthy - Business Leader, Apple, Singapore, and Amrita Randhawa - CEO - Asia Pacific, Greater China Mindshare. In the academic year of 2018, 100% placement was achieved. The average CTC for the year was Rs. 12.8 LPA and the highest was Rs. 58.2 LPA, which was a significant increase from previous years. Roles offered include brand management, sales, social media management, corporate communication, market research, product management among others. Around 78 Companies including Raymond, Titan, Saavn, Walmart, Amazon, Google, Apollo, Linkedin, YesBank, Amazon, Puma, Usha and Topline recruited talent from the institute for the academic year.

For more details about the placements, click here. 

Scholarship Opportunities 

MICA scholarships are given to students on the basis of family income. Students receive 25% scholarships. To avail of the scholarship, the student must have an annual family income of below Rs. 8 lakh per annum. Other achievements, and family background and economic status are taken into consideration while evaluating the need for scholarship. 

Any special opportunities/facilities/internships for students?  

The research wing of MICA, MICAMINDS offers students exciting and innovative projects that introduce them to the industrial practices. Student exchange programmes and joint research activities are available for students.

MICA has tie-ups and collaborations with Nanyang Technological University, UNM, Graduate School, Bangkok University, Queensland University of Technology and University of Southern Denmark, University of Tampere, Finland, Institute of Applied Media Studies, Zurich, and Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany. 

Furthermore, before the final placements, the institute offers summer placements or internships for students. The 2018-2020 batch achieved a 100% summer placement. The average stipend for the entire internship duration was Rs. 81,000 while the highest was Rs. 3.2 Lacs.

Important FAQs regarding MICA

Q. What is MICA famous for?

A. Established in 1991, MICA is a residential institute in India which is dedicated to creating leadership in Strategic Marketing and Communication.

Q. Is MICA accredited?

A. MICA is accredited by the Middle States Commission on Higher Education (MSCHE) and the National Association of Schools of Art and Design (NASAD).

Q. How is MICA in terms of campus crowd and reputation and learning?

 A. Campus Crowd - MICA has the most creative and talented people who have broken away from the societal expectations of reaching learning and growth heights to a large extent. 

Reputation - MICA is not a very well-known college, till you enter a B-School. MICA is just 20 years old but still doing great work. 

Learning - Maximum learning in MICA happens from peers, who are great to learn from. The extracurricular activities are plenty. 

Q. What is MICA known for?

A. MICA, The School of Ideas which was formerly known as Mudra Institute of Communication, Ahmedabad) is one of the more known institutes in India imparting education in Strategic Marketing and Communication.

Q. Is getting into MICA tough?

A. Getting into MICA is all about aptitude and inclination. The level of quantitative ability, verbal ability and logical reasoning in MICAT is relatively easier than CAT/XAT/GMAT. Of the three, verbal is generally the most difficult.

Q. Does MICA accept MAT scores?

A. Candidates having valid scores in CAT, XAT, GMAT only can register and apply to MICA. Earlier MICA used to accept other scores also like MAT, CMAT, and ATMA, however from admission session 2016 onwards, MICA accepts the scores of one of the three exams mentioned above.

Q. Does MICA have sectional cut off?

A. MICA Ahmedabad CAT Cut off is entirely based on the overall percentile score of CAT. The XAT cut off or GMAT exam score cut off also follows a similar pattern. Therefore, MICA does not have any sectional cut off.

Q. Does MICA accept CMAT scores?

A. Apart from MICAT and SNAP, MICA accepts CMAT scores as well. However, you need to fulfil the eligibility criteria of a minimum of 45% in graduation for reserved category candidates and 50% for General category candidates.

Q. Is MICA good for marketing?

A. MICA is one of the top 10 schools to study marketing in India and the best for strategic marketing and communication. 

Q. Does MICA consider CAT score?

A. A percentile above 85% for both CAT and XAT is considered a good one for admission in MICA. It's however, mandatory to pass the psychometric test without which one fails to get calls despite a very good score.