Certified Financial Services Marketing Professional
- Offered byVSkills
- Public/Government Institute
Certified Financial Services Marketing Professional at VSkills Overview
Duration | 13 hours |
Total fee | ₹3,499 |
Mode of learning | Online |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Certified Financial Services Marketing Professional at VSkills Highlights
- Earn a certificate of completion from Vskills
- Get Lifelong e-learning access
Certified Financial Services Marketing Professional at VSkills Course details
- Service products, consumers, and markets
- Elements of service marketing
- Managing the service delivery process
- Implementing service marketing
- Financial Management Models & Their Application
- Evaluating Risks & Returns of Assets & Liabilities
- Vskills certification for Financial Services Marketing assesses the candidate on the marketing of financial services
- The certification tests the candidates on various areas in managing service delivery process, implementing service marketing, financial management models and analysis which include the knowledge of consumer behavior, service process design and marketing, service quality and productivity, evaluating risks & returns, skills, and strategies for financial management and analysis
- This course is designed to teach you necessary skills and knowledge required in managing the financial services marketing functions within a business
Certified Financial Services Marketing Professional at VSkills Curriculum
Understanding Service Phenomenon
Introduction
Service Industry Growth and Current Condition
How are goods different from services?
Role of Services in Economy
International Scenario
Indian Scenario
Service Characterstics and Marketing Implications
Marketing Implications for Services
Knowledge of Buyers
Decision Making Roles
Classification of Buyers
Consumer Decision Making
Factors Influencing Buyers Behavior
Consumer Evaluation of Services
Post Purchase Behavior
Marketing Mix in Service
Seven P of Marketing Services
Differentiation Strategies
Managing Differentiation
Differentiation V/s Positioning
Demand Management And Productivity
Concept of Productivity
Strategies of Productivity
Service Quality
Managing Quality
Service Quality Model of Gronroos
Measuring Service Quality
Service Strategies
Revisiting the Marketing Process
Market Planning in Services
Critical Success Factors in Service Marketing
Customer Orientation in Marketing
Customer Relations in Marketing
Role of Financial Institutions and Services
Introduction
Role of Financial Institutions
Financial Services
Indian Financial Market
Financial Management Models
Introduction
Risks and Returns of Assets and Liabilities of Financial Institutions
Introduction
Classification of Assets
Restructuring / Rescheduling of Loans
Fund analysis and Interest rate analysis
Introduction
Norms relating to Prime Lending Rates (PLR)
Project appraisal under Inflationary Condition
Guidelines for Determining PLR
Relationship between Inflation and interest Rates
Financial Management of Commercial Banks
Characteristics of a Bank
Major Functions of Commercial Bank
Sources of Funds
Application of Funds
Investment Policy of Commercial Banks
Asset Structure of Commercial Banks
Monetary Policy in India by RBI
Insurance
Financial Management of Development Banks
Introduction
Features of Term Loans
Procedure of Appraisal of Term Loan Proposals by Development Bank
Capital Adequacy and Capital Planning
Financial Planning and Financial Institutions
Industrial Finance Corporation of India (I.F.C.I.)
Industrial Credit and Investment Corporation of India Ltd (I.C.I.C.I.)
Industrial Development Bank of India (I.D.B.I.)
Mutual Funds
International Aspect of Financial Institutions
Sources of International Financing
Development Banks and Financial Institutions
Export Import Bank in India
Factoring Companies
Global Financial Markets
Offshore Banking
Export Import Bank of India
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