

University of Maryland - Financial Management for Product Leaders
- Offered byCoursera
- Public/Government Institute
Financial Management for Product Leaders at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course |
Credential | Certificate |
Financial Management for Product Leaders at Coursera Highlights
- Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 5 in the Product Ideation, Design, and Management Specialization.
Financial Management for Product Leaders at Coursera Course details
- This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
- This course focuses on four key areas:
- Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;
- Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;
- Exploring the different sources of internal and external financing for the corporate venture; and
- Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.
Financial Management for Product Leaders at Coursera Curriculum
Introduction to Financial Management for Product Leaders
Introducing Our Course
Finance for the corporate entrepreneur
The entrepreneurial spectrum
Corporate entrepreneur vs. startup entrepreneur
The "too typical" return on investment (ROI) process
A better approach to return on investment (ROI)
Intangible assets and return on investment (ROI)
The roles of products and leadership in return on investment (ROI)
Financial statement basics
Financial statement details
Financial metrics
Welcome to Financial Management for Product Leaders
Meet the Faculty
Connect with Your Classmates
Our Recommended Textbook for the Course
Income Statement Template (Optional)
Cash Flow Statement Template (Optional)
Balance Sheet Template (Optional)
Explore the Specialization in Product Ideation, Design, and Management
Quiz 1
Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise
Valuation Techniques for Product Leaders
Welcome
Valuation techniques
Net present value
Opportunity cost of capital
Why NPV is best
Project payback period
Internal rate of return
Weighted average cost of capital
This is why public and private tech valuations are completely different (Optional)
Analyze the ROI of your innovation idea, step by step (Optional)
A better way to understand internal rate of return (Optional)
Take a look at some of Uber's finances in China as it eyes an IPO (Optional)
Quiz 2
Corporate Venture Valuation Techniques Exercise
Sources of Financing for Product Leaders
Welcome
Sources of funding
Internal funding
Customer and vendor financing
Franchising
Joint ventures
Co-branding
Licensing agreements
How to put your money where your strategy is (Optional)
How nimble resource allocation can double your company?s value (Optional)
Negotiating a better joint venture (Optional)
Quiz 3
Creating the Investment Proposal for Product Leaders
Welcome
Business proposals and the pitch
How to write an effective business proposal
What do your funding sources want to see
How to create a pitch deck
Do's and don'ts of the pitch
Final Thoughts
Unearthing the sources of value hiding in your corporate portfolio (Optional)
Strategic principles for competing in the digital age (Optional)
Corporate venture capital (Optional)
Investing in breakthrough corporate venture capital (Optional)
Concrete steps for CFOs to improve strategic risk management (Optional)
In search of ingenuity (Optional)
The Pitch
Congratulations!
Explore the Specialization in Product Ideation, Design, and Management
Quiz 4