Sustainable high-end tourism
- Offered byCoursera
- Public/Government Institute
Sustainable high-end tourism at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Sustainable high-end tourism at Coursera Highlights
- Earn a certificate from Universitat Autònoma de Barcelona
- Add to your LinkedIn profile
- 5 quizzes
Sustainable high-end tourism at Coursera Course details
- Welcome to the sustainable high-end tourism course. Why should you take this course? High-end tourism is a sector and industry that has grown in the last 50 years in an exponential way across the globe
- The recent developments in our world -with globalization and sustainability- need to be addressed in this high-end industry
- In this course we will have a look at what makes that high-end tourism, what is essential in high-end luxury tourism, and what is not
- We'll have a look at the main elements in the sustainability aspect of delivering that service
- We'll have a look at how a customer looks at those elements
- This course has been created through an Erasmus+ project funded by the European Union, with the participation of the Autonomous University of Barcelona (Spain), Lapin AMK (Finland), University of Maribor (Slovenia), Erasmus Brussels University of Applied Science and Arts (Belgium), and the European Center for Quality - ECQ (Bulgaria)
Sustainable high-end tourism at Coursera Curriculum
Sustainable high-end tourism
Welcome to the MOOC
Acknowledgement
Course organization
About the course certificate
Solving doubts and technical issues
FAQs - General topics
FAQs - Assessments and Certificate
Introduction to High-end Tourism
Introduction to High-end Tourism
Luxury throughout Time: History and Transformation
Luxury Tourism throughout Time: History and Transformation
Changing Perceptions of Luxury
New Luxury Concept
Actors within Luxury Tourism: Providers
Actors within Luxury Tourism: Costumers
Mandatory readings
Additional readings
Reflections of week 1
Quiz 1
High-end tourism and the three pillars of sustainability
High-end tourism and the three pillars of sustainability
Sustainable development (I)
Sustainable development (II)
Sustainable tourism: principles and characteristics (I)
Sustainable tourism: principles and characteristics (II)
Sustainable tourism: its implementation
High-end tourism and sustainability (I)
High-end tourism and sustainability (II)
The example of GSTC criteria (I)
The example of GSTC criteria (II)
The example of GSTC criteria (III)
Mandatory readings
Additional readings
Reflections of week 2
Quiz 2
Customer Insight in Sustainable High-end Tourism
Introduction
Defining Customer Knowledge and Customer Insight
Tools for Understanding Customer Insghts in a Global Context
Tools for Understanding Customer Insights in the European Context
Customer Insight Tools for Luxury Tourism Businesses' Micro Environment
Customer Insights and Value within Sustainable High-end Tourism
Additional readings
Reflections of week 3
Quiz 3
Marketing sustainable high-end tourism experience products and services
Marketing sustainable high-end tourism experience products and services
Sustainable Marketing in the Tourism Sector: Promotion
Sustainable Marketing in the Tourism Sector: Thinking long-term
Sustainable Marketing in the Tourism Sector: Strategy
Sustainable Marketing tips and strategies
International Communication
IT tools for more efficient marketing sustainable high-end tourism experience products and services (I)
IT tools for more efficient marketing sustainable high-end tourism experience products and services (II)
Additional readings
Reflexion on the week 4
Quiz 4
Operational Management of sustainable high-end customer experience
Operational management of sustainable high-end customer experience
Introduction to operational management of sustainable high-end customer experience
1. Performance measurements systems
2. Managing innovation in a service environment
3. Managing services across national boundaries
4. Defining a service (concept) strategy
Mandatory readings
Additional readings
Quiz 5
Other courses offered by Coursera
Student Forum
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