Google Analytics Academy Reviews on Courses, Pricing, Features & Career Impact
Google Analytics AcademyAbout Google Analytics Academy
Google Analytics Academy, offered by Google, provides free online courses focused on Google's measurement tools. It aims to equip marketers, analysts, webmasters, and business owners with the knowledge to understand website and app performance using platforms like Google Analytics 4. The platform is Google’s official resource for effectively using its analytics products.
All of Google Analytics Academy's courses are free to access via the Google Skillshop platform. Learners can earn official Google Analytics certification with these free courses. They focus on practical, platform-specific skills, which makes it a crucial resource for professionals worldwide seeking to master digital analytics directly from the source.
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Details |
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Provider Name |
Google Analytics Academy (via Google Skillshop) |
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Established In |
Run by Google as part of its ongoing educational initiatives |
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Official Website |
https://skillshop.withgoogle.com/ (Navigate to Google Analytics sections) |
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Provider |
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Popular Course Categories |
Digital Analytics, Data Measurement, Google Analytics (GA4), Google Tag Manager, Looker Studio |
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Top Courses |
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Learner Base |
Millions worldwide (specific number not publicly disclosed) |
Commonly asked questions On Highlights
If you've earned an official Google certification through Skillshop, you can usually verify it right from your Skillshop account profile. Once you pass the exam, Google will give you the information you need to confirm your certification status, which often includes a unique credential ID or a link to your profile.
Why Google Analytics Academy?
- It offers top-notch, current training straight from Google, the very source of GA4.
- Grants completely free access to high-quality educational resources and official certifications.
- Emphasises practical, job-ready skills that are crucial for roles in digital marketing and data analysis.
- The self-paced format lets learners study at their own convenience, fitting into their busy lives.
Types of Google Analytics Academy Programs
Google Analytics Academy primarily offers two types of learning engagement:
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Courses
These range from beginner to advanced levels, covering specific tools or concepts within the Google analytics ecosystem. Courses are typically a few hours long, broken down into manageable video lessons and practical exercises. They are free to access.
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Certifications
The official certification, like the Google Analytics Certification, is earned by passing a comprehensive assessment on Google Skillshop after completing the relevant learning path. This validates the user’s proficiency and is free to obtain upon passing the exam.
Commonly asked questions
If you've earned an official Google certification through Skillshop, you can usually verify it right from your Skillshop account profile. Once you pass the exam, Google will give you the information you need to confirm your certification status, which often includes a unique credential ID or a link to your profile.
Absolutely! Since Google's tools are utilized all around the globe, the skills you pick up and the certifications you earn from Google Analytics Academy are acknowledged by employers and industry experts everywhere.
Google Analytics Academy FAQs Related To Google Analytics Academy
Google Analytics Academy offers official certifications such as the Google Analytics Certification. This is issued directly by Google. This certification is widely recognised and respected within the digital marketing industry as proof of proficiency with Google's tools.
All courses on Google Analytics Academy are self-paced. You can learn the topics any time and build your skills accordingly. They typically consist of video modules taught by Google experts, readings, and assessments or knowledge checks to test understanding.
Google Analytics Academy
Student Forum
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Updated on Apr 7, 2025
Google Analytics Academy