Google Analytics
Jaya SharmaAssistant Manager - Content
Google Analytics 4, is the latest version of Google's web analytics service. It's a tool that helps website owners understand how visitors are interacting with their site. The Google Analytics SDK provides developers with an easy-to-use framework to incorporate analytics capabilities into their iOS and Android apps. By utilizing the SDK, app owners can gain valuable insights into user engagement, app performance, and other metrics that help them make data-driven decisions to improve their apps and enhance the user experience.
About Google Analytics
Imagine you own a physical store. You'd naturally want to know how many people come into your store, what products they look at, what they buy, and perhaps even what they say about your store to their friends. GA4 is like a super observant store manager who keeps track of all this information for a website.
- Visitor Count: GA4 can tell you how many people visit your website, just like a store manager would know how many people walked into the store.
- Behavior Tracking: It observes what pages your visitors look at (like what products people are looking at in a store), how long they stay (how long they spend browsing around), and what they interact with (like what products they pick up for a closer look).
- Purchases: If you're selling something on your website, GA4 can track what items visitors add to their cart and purchase, similar to a store manager keeping track of sales.
- Marketing Insights: GA4 can also tell you where your visitors came from, whether they clicked on a link in a Google search, followed a link from another website, or came from a social media post. This is like knowing if people saw an ad for your store, were referred by a friend, or just walked by and decided to come in.
- User Journey: One of the new features of GA4 is its ability to track a user's journey across devices. So if a person first visits your website on their phone and later on their laptop, GA4 can recognize that it's the same person. It's like a store manager who recognizes a customer whether they come in during the morning jog or an afternoon shopping trip.
In a nutshell, GA4 provides valuable insights that can help you understand your visitors better, improve your website, and ultimately, grow your business.
|
Feature |
` Analytics |
GA4 |
Example |
|
Data Model |
Session-based model. |
Event-based model. |
In UA, a session starts when a user visits your site and ends after 30 minutes of inactivity. In GA4, instead of sessions, every action a user takes (like page views, button clicks) is logged as an individual event. |
|
Cross-Platform Tracking |
Separate properties for web and app tracking. |
Unified tracking for both web and app. |
In UA, you'd need to create separate properties to track a website and a mobile app. In GA4, you can track both in the same property. |
|
User ID |
User ID needs to be manually set up. |
Automatic tracking of users across devices. |
In UA, you'd need to manually set up User ID to track a user across devices. GA4 does this automatically. |
|
Events |
Limited to predefined categories, actions, labels, and values. |
Flexible event tracking. |
In UA, event tracking might be: Category (Videos), Action (Play), Label (Product Video). In GA4, you can define any event, like 'video_play', without needing a category or label. |
|
Conversion Tracking |
Limited to 20 goals per view. |
No limit on conversion events. |
In UA, you can only set up 20 goals (like form submissions or purchases) per view. In GA4, you can set up unlimited conversion events. |
|
Reporting |
Standard reports with limited customization. |
More flexible and customizable reporting. |
In UA, you have standard reports like Audience, Acquisition, Behavior. In GA4, you can create custom reports based on any metric or dimension. |
|
Machine Learning |
Limited machine learning capabilities. |
Advanced machine learning capabilities. |
In GA4, machine learning can predict future actions, like churn probability or purchase probability, which are not available in UA. |
|
Privacy |
Less focus on user privacy. |
More privacy-centric. |
GA4 is designed with future privacy regulations in mind, offering features like data deletion requests and consent mode, which are not as robust in UA. |
How Google Analytics uses SDK to gather data from ios and Android app?
Google Analytics collects usage and behavior data for your web app. The SDK logs two primary types of information:
- Events: What is happening in your app, such as user actions, system events, or errors.
- User properties: Attributes you define to describe segments of your user base, such as language preference or geographic location.
Google Analytics uses SDKs (Software Development Kits) for gathering data from iOS and Android apps. Here's how it works:
- Integration: App developers integrate the Google Analytics SDK into their iOS or Android app by adding the necessary code libraries provided by Google. This integration allows the app to send data to the Google Analytics servers.
- Data Collection: The Google Analytics SDK collects various types of data from the app, such as user interactions, screen views, events, and custom dimensions/metrics. It also automatically collects device-related information, such as the operating system version, device model, and app version.
- Tracking Code: Within the app's code, developers include specific tracking code snippets provided by the Google Analytics SDK. These code snippets generate tracking requests, which are sent to the Google Analytics servers whenever a user interacts with the app or triggers a tracked event.
- Data Transmission: When a tracking request is generated, the Google Analytics SDK collects the relevant data and packages it into a payload. This payload is then sent to the Google Analytics servers over an internet connection, typically through HTTP or HTTPS protocols.
- Data Processing: Upon receiving the payload, the Google Analytics servers process the data and store it in the associated Google Analytics property. The servers analyze and aggregate the collected data to generate meaningful insights and reports for the app owners.
- Analytics Reports: App owners can access the analytics reports through the Google Analytics web interface or the associated Google Analytics APIs. These reports provide valuable information about user behavior, app performance, user demographics, and other key metrics.
Courses on Google Analytics That Can Be Useful For Learners
While there are many online Google Analytics courses, some of the popular ones are mentioned below:
|
Course Name |
Description |
|
Advanced Google Analytics course + 77 practical questions Get certificate |
This UDEMY course covers slightly advanced Google Analytics topics such as assisted conversions, attribution, and custom reports. It is designed for Google Analytics users who already have some understanding of the interface. The course aims to teach how regular expressions can save time and automate reports, how events work, and how attribution functions beyond traffic sources. It will also cover concepts like top conversion paths, scopes, custom dimensions and metrics, alerts, calculated metrics, custom channel grouping, and automation in Google Sheets. |
|
Google Analytics 4 (GA4) Certification. How to Pass the Exam |
This UDEMY course provides a step-by-step guide to passing the Google Analytics 4 (GA4) Certification Exam. It is designed for digital specialists, web analytics specialists, SEO specialists, and freelancers. The course aims to help learners master key GA4 terms and concepts, understand GA4 settings, utilize tags and events for data collection, track important metrics, navigate the GA4 interface, and gain insider tips and sample questions for the certification test. |
|
This Linkedin Learning course aims to equip individuals with the foundational knowledge and skills needed to effectively use Google Analytics 4. It explains how to use Google Analytics to measure traffic, conversions, ad performance, ROI, and to identify how people use a website. The course covers out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from available data. |
|
|
Google Analytics Certification: Become Certified & Earn More |
This UDEMY course aims to help individuals become Google Analytics Certified to advance their careers, attract clients, and improve their marketing skills. It is for anyone wanting to thrive in a data-driven economy, recent graduates, SEO & PPC specialists, marketing professionals, website owners, and agencies. The course aims to help learners pass the Google Analytics Certification exam, gain a professional-level understanding of Google Analytics, and promote their certification. |
|
This Coursera certificate program is designed to help career changers, beginners, and business professionals worldwide gain essential data skills. It aims to provide professional-level training from Google, demonstrate proficiency through portfolio-ready projects, and qualify individuals for job titles like Data Analyst. The program covers key analytical skills such as data cleaning, analysis, and visualization, and tools like spreadsheets, SQL, R programming, and Tableau. |
- Popular Google Analytics Colleges in India
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Popular Google Analytics Colleges in India
Popular Private Google Analytics Colleges in India
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Business & Management Studies Applications open. Apply Now
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Student Forum
Anything you would want to ask experts?Answered 59 mins ago
Here are some universities with lower cut off in NEET compared to top CUs:
Central University of South Bihar (CUSB)- often has relatively moderate cut-offs, especially for Science and arts courses.
Central University of Karnataka- usually accepts lower CUET scores for many UG courses.
Central Univers
A
Contributor-Level 6
Answered an hour ago
Your score is on the lower side for top central universities like DU, BHU, or JNU, especially for Science courses.
But you can still apply to some central, state, and private universities that accept CUET scores and have lower cutoffs.
Central University of Haryana (some Science or life Science course
A
Contributor-Level 6
Answered 14 hours ago
IMU Kochi has two specialization, one is Port and Shipping Management and the other is International Transportation and Logging Management. These set of programmes aim at training in the maritime and logistic world of managerial skills. The curriculum includes a practice of experience in the maritim
a
Contributor-Level 9
Answered 19 hours ago
The International Business Master Programme is also done through the International Centre for Cross Cultural Research and Human Resource Management (ICCCR & HRM) at ammu University. The centre boasts of high business education having international perspective. This programme is aimed at producing pr
a
Contributor-Level 9
Answered 19 hours ago
Yes, a valid score of CAT or CMAT is a necessary requirement in Jammu University to enroll in International Business programme. The selection process is important to do based on the entrance test score. Candidates do not even qualify without a valid score card. The academic eligibility norms have to
a
Contributor-Level 9
Answered 19 hours ago
In case you are not able to get an admission in Jammu University under MBA, then it is possible that you can apply the following year or you can go to the colleges that are affiliated. Otherwise, apply to other institutes which take MAT or JUET scores. Study hard and perform better in the entrance t
a
Contributor-Level 9
Answered 20 hours ago
To apply for the BBA programme offered by NIIT University, you can register through their Online admission portal. The Form has to be filled with your personal details and supplements that contain your academic credentials and you will have to upload scanned copies of your Class 10 and 12 mark sheet
A
Contributor-Level 10
Answered 20 hours ago
Yes, it is possible materiali can apply for B.Com. (Hons.) in Marketing and Management from SLS, PDEU even if, you are a dropper. The basic eligibility for applying is to pass Class 12 from a recognized board with a minimum of 45 to 50 percent marks. The university give preference to students with c
A
Contributor-Level 10
Answered 20 hours ago
With 88 percentile in the MBA CET, you will have many reputable colleges in Maharashtra where your chances of admission will be high. Some of the institutes like Indira Global School of Business, Sinhgad College of Engineering, Kohinoor Business School, and Sheila Raheja School of Business Managemen
A
Contributor-Level 10
Answered 21 hours ago
With a CUET normalized score of 218, admission to microbiology or biotechnology in reputed DU colleges is unlikely for the general category. Programs in microbiology and biotechnology would typically require scores of at least 450 to 500 particularly in colleges such as Gargi, Ram Lal Anand, or Bhas
A
Contributor-Level 10
Answered 21 hours ago
Admission for undergraduate courses (BBA, B.Com, and B.Sc.) is based on merit for your Class 12 marks. At the postgraduate level (MA and M.Com), merit is an important part of the selection process, but qualifying for an interview will take into account the merit score, score on an entrance exam to q
A
Contributor-Level 10
Answered 22 hours ago
You cannot take admission without giving any exam. You will have to give entrance paper for distance mode also.
y
Beginner-Level 4
Answered 23 hours ago
To apply for B.E./B.Tech at Deogiri Institute of Engineering and Management Studies, visit the official website and register. Fill out the application form with your personal and academic details. You'll need to appear for MHT-CET or JEE Main. Admission is based on your entrance exam score, 12th-gr
P
Contributor-Level 7
Answered 23 hours ago
The faculty at Deogiri Institute of Engineering and Management Studies is highly qualified and experienced, fostering a supportive learning environment. They employ innovative teaching methods and encourage student participation, ensuring that concepts are well-understood. Many faculty members are i
P
Contributor-Level 7
Answered Yesterday
The MHT CET cutoff for Deogiri Institute of Engineering and Management Studies varies each year depending on the branch and category. For the general category, recent cutoffs were around 90% for Computer Science, 88% for Artificial Intelligence and Machine Learning, 73% for Electronics, 66% for C
P
Contributor-Level 7
Answered Yesterday
Yes, Deogiri Institute of Engineering and Management Studies has an active placement cell dedicated to assisting students in securing job opportunities. The cell organizes various activities like workshops, mock interviews, and company interactions to enhance students' employability skills. It also
P
Contributor-Level 7
Answered Yesterday
Top IIMs in North India
*Indian Institute of Management (IIM) Rohtak*: Ranked 6th best MBA school in North India, with a the highest package of 36 Lacs per annum
*IIM Kashipur*: Ranked 19th under the Management group by NIRF 2023, with a the highest package of 37 Lacs per annum
*IIM Udaipur*: Offers MB
H
Beginner-Level 5
Answered Yesterday
Based on your ICET rank of 25,800 in the SC category, here are some potential colleges you might be eligible for:
Andhra Pradesh Colleges
- *University College*: Possible option, as SC category ranks up to 2,500 have been considered for this college previously
- A.U. Colleges Of Arts And Commerce: May
H
Beginner-Level 5
Answered Yesterday
If you were shortlisted for a BHU PG programme but missed the group discussion, you cannot directly apply for a second round of counseling for the same program. BHU PG admissions are primarily based on the CUET PG score and subsequent counseling rounds. Missing the group discussion disqualifies you
H
Beginner-Level 5
Answered Yesterday
A score of 427 out of 1000 in CUET for the SC category may not be sufficient for securing admission to B.Com or B.Com (Hons) at Aryabhatta College, Delhi University. Expected cutoffs for these courses are generally higher, especially for the SC category, and often exceed 600.
Elaboration:
CUET Scores
H
Beginner-Level 5
Answered Yesterday
Yes because CUET is not compalsary for all private colleges it's taken admission based on 12th in BCA
M
Beginner-Level 2
Answered Yesterday
To take part in HNGU MBA programme, CMAT score is compulsory and the higher the marks, the better. Higher percentile exam takers have increased chances of obtaining a seat. Centralised counselling for allotting the seat is carried out by the university. Cutoffs can be checked once results of CMAT ar
a
Contributor-Level 9
Answered Yesterday
Given below are the various affiliated colleges with the Indian School of Business Management and Administration, Mumbai:
Indian School of Technology and Management, Mumbai |
Indian School of Business Management and Administration, Kolkata |
Indian School of Business Management and Administration, Bangalore |
Indian School of Business Management and Administration, Chennai |
Indian School of Business Management and Administration, Chandigarh |
Indian School of Business Management and Administration, Mumbai |
Indian School of Business Management and Administration, Pune |
Indian School of Business Management and Administration, Mumbai |
A
Contributor-Level 10
Answered Yesterday
ISBM Mumbai is located in the commercial hub of Mira Road in Mumbai. Students getting to the institute can arrive at the Chhatrapati Shivaji Maharaj International Airport, and take a 30-minute drive to reach the campus of the institute. Students arriving at the Chhatrapati Shivaji Maharaj Terminus w
A
Contributor-Level 10
Answered Yesterday
ISBM Mumbai admissions are held on the basis of merit obtained in the previous qualifying examination. Students can visit the official website to learn more about the course-specific eligibility and admission details. Candidates seeking UG admissions must clear their Higher Secondary/10+2 examinatio
A
Contributor-Level 10
Answered Yesterday
Indian School of Business Management and Administration, Mumbai is a private institute in Mumbai that offers several courses to students in regular and correspondence modes. The institute provides courses like MBA, BCA, BBA, Diploma, doctorate, etc., and admits students on the basis of merit. The in
A
Contributor-Level 10
Answered Yesterday
Given below are the various affiliated colleges with the Indian School of Business Management and Administration, Delhi:
Indian School of Technology and Management, Mumbai |
Indian School of Business Management and Administration, Kolkata |
Indian School of Business Management and Administration, Bangalore |
Indian School of Business Management and Administration, Chennai |
Indian School of Business Management and Administration, Chandigarh |
Indian School of Business Management and Administration, Delhi |
Indian School of Business Management and Administration, Pune |
Indian School of Business Management and Administration, Mumbai |
A
Contributor-Level 10
Answered Yesterday
ISBM Delhi is located in the commercial hub of Connaught Place in Delhi. Students getting to the institute can arrive at the Indira Gandhi International (IGI) Airport, and take a 30-minute drive to reach the campus of the institute. Students arriving at the New Delhi Railway Station (NDLS) must only
A
Contributor-Level 10
Answered Yesterday
ISBM Delhi admissions are held on the basis of merit obtained in the previous qualifying examination. Students can visit the official website to learn more about the course-specific eligibility and admission details. Candidates seeking UG admissions must clear their Higher Secondary/10+2 examination
A
Contributor-Level 10
Answered Yesterday
Indian School of Business Management and Administration, Delhi is a private institute in Delhi that offers several courses to students in regular and correspondence modes. The institute provides courses like MBA, BCA, BBA, Diploma, doctorate, etc., and admits students on the basis of merit. The inst
A
Contributor-Level 10
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Central Universities with low cut off in cuet