Google Analytics Academy Courses & Certifications Online

Google Analytics Academy courses are integrated into Skillshop, Google’s official learning platform for using GA4 effectively. The self-paced training is entirely free, whether you are looking for beginner or advanced-level training on collecting and analysing data. 

What to Expect from Google Analytics Academy Courses?

1. All 4 Analytics Academy courses from Google aim to transform users into analytics experts with a certification upon completion. They are packed with actionable knowledge on how to collect and analyse data. 
2. The course curriculum is well-structured, allowing anyone to learn fundamental concepts and apply advanced techniques from the ground up. That includes expert-led video tutorials, interactive demos, and activities that use a demo GA4 account without interrupting or risking your business’s data.  
3. Even better, there is no constraint on enrolling in any Google Analytics Academy course. 
4. Google Analytics Academy courses are free with certificates, which are also highly regarded by employers everywhere, especially in the digital marketing industry. (You can find some more free online courses from Google for its solutions.) 

Who Should Take Analytics Academy Courses from Google?

Google Analytics Academy courses are for a diverse learner group at any career stage. These include the following. 

1. Digital marketers who are looking to improve their analytics capabilities
2. Business owners who plan to understand how analytics can be used to check their website’s performance for workable strategies. 
3. Data analysts looking to specialise in Google's analytics tools.
4. Students and professionals planning on improving their resumes with recognised certifications without any investment. 
5. Marketing agency professionals or freelancers who manage client analytics accounts.

Eligibility Criteria for Google Analytics Academy Courses

This platform is for all types. Beginners with no previous experience or familiarity with Google Analytics solutions can start with foundational knowledge and build practical skills into advanced territory.  

It is important to take all four courses and then pass the exam for the Google Analytics 4 certification. 

Google Analytics Academy Courses and Certification

There are four training courses on Google Analytics Academy, after which you have to give the exam for the certification. 

Here is how you should follow the structure as a complete beginner after you sign in with your Gmail account. 

Get Started using Google Analytics (now on Skillshop)

This is the first course you should take. 

The key learnings in this course include setting up GA4 and understanding how this tool collects and processes data into reports. 

There are pre- and post-learning surveys. And it will take an hour to complete. 

Manage GA Data and Learn to Read Reports (now on Skillshop)

This is also a beginner-level course from Google Analytics Academy, that you should take after the first one above. 

Since you will have learnt how GA4 processes data, you can now find insights on the reports generated on the tool. 

You will be able to finish this Google Analytics Academy course within 1 hour and 13 minutes. 

Dive Deeper Into GA4 Data And Reports (now on Skillshop)

With an intermediate proficiency level that you achieve with the above two, you continue with this course to customise the reports, visualise user journeys, and segment different groups of users on your website. You even get introduced to adding Google Ads into GA4 here. 

The video tutorial is an hour and 16 minutes long. 

Use GA with Other Tools and Data Sources (now on Skillshop)

This advanced Google Analytics Academy course helps you integrate data from other sources into GA4 so that your reports are more well-informed. 

Get Certified with Google Analytics Academy Courses

Now all you have to do is practice the activities from the video tutorials that explain the different aspects of Google Analytics. You will be ready to take and pass the Google Analytics Certification exam after completing all four courses.