Foundations of Advertising at U of T Overview
Foundations of Advertising
at U of T
A comprehensive overview of Advertising
Duration | 36 hours |
Total fee | ₹63,618 |
Mode of learning | Online |
Course Level | UG Certificate |
Foundations of Advertising
Table of contents
Foundations of Advertising at U of T Highlights
Foundations of Advertising
at U of T
- Earn a certificate upon successful completion
Foundations of Advertising at U of T Course details
Foundations of Advertising
at U of T
Skills you will learn
More about this course
- This course shows you how advertising fits into an overall marketing strategy, by combining proven principles with modern forms of communication and consumer engagement
- Your instructor will combine lectures, readings, case studies, exercises and assignments to explore advertising strategy and principles
- You'll see how advertising has responded to changing consumption patterns by exploiting new channels to target customers more effectively
- You'll learn how to incorporate consumer insights into advertising strategy and the creative process, and how to measure your success
Foundations of Advertising at U of T Curriculum
Foundations of Advertising
at U of T
Understand how advertising fits into a larger marketing/brand strategy
Incorporate consumer insights into advertising strategy
Get an overview of the creative development process
Explore different media channels, both digital and traditional
Plan and execute campaigns from first pitch to final evaluation
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Foundations of Advertising at U of T Contact Information
Foundations of Advertising
at U of T
Address
27 King's College Circle, Toronto, Ontario M5S 1A1 Canada
Toronto ( Ontario)
Phone
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