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Foundations of Digital Strategy and Marketing Management 
offered by U of T

Foundations of Digital Strategy and Marketing Management
 at 
U of T 
Overview

A comprehensive overview of Foundations of Digital Strategy and Marketing Management

Duration

36 hours

Total fee

63,815

Mode of learning

Online

Course Level

UG Certificate

Foundations of Digital Strategy and Marketing Management
 at 
U of T 
Highlights

  • Earn a Certificate after completion of the course
Details Icon

Foundations of Digital Strategy and Marketing Management
 at 
U of T 
Course details

More about this course
  • This course will enhance the knowledge about digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization's branding, communications, products and service
  • This course will give you a solid foundation in the strategic, tactical and creative essentials
  • It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles

Foundations of Digital Strategy and Marketing Management
 at 
U of T 
Curriculum

Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing and measurement

Use search engine fundamentals for organic and paid search traffic

Explore social media marketing, blogging and social networks

Reach audiences through content and email marketing

Understand web analytics and key performance metrics

Grasp the basics of website usability and content management

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Foundations of Digital Strategy and Marketing Management
 at 
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Foundations of Digital Strategy and Marketing Management
 at 
U of T 
Contact Information

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27 King's College Circle, Toronto, Ontario M5S 1A1 Canada
Toronto ( Ontario)

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