Marketing at HSE University Overview
Marketing
at HSE University
Understand the basic functions of marketing in the company
Duration | 11 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Marketing
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
Marketing at HSE University Highlights
Marketing
at HSE University
- Earn a certificate of completion from HSE University
Marketing at HSE University Course details
Marketing
at HSE University
Skills you will learn
What are the course deliverables?
- Learn basic concepts, approaches, and current trends in traditional and digital marketing
- Develop abilities in marketing strategic thinking and understanding the company’s competitive position in the rapidly changing environment
- Develop students’ abilities to solve managerial problems in the field of marketing
- Foster the skills in marketing planning
More about this course
- The aim of the course "Marketing" is to master the modern concepts of marketing students, as well as the ability of students to apply marketing tools in practice
- As part of the course, we will tell you about how to conduct market research, develop a marketing plan, segment the market and select target audiences, and properly promote a product, including on the Internet
- The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan
Marketing at HSE University Curriculum
Marketing
at HSE University
Introduction to marketing
Marketing strategy formation process
Branding
Marketing mix
Digital marketing
Marketing research
Global Integration Marketing Strategies: from standardized to local marketing strategy
International Market Entry: Strategies and Modes
Marketing Planning
Marketing at HSE University Entry Requirements
Marketing
at HSE University
Eligibility criteria
- Education: Bachelor's degree
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Marketing at HSE University Contact Information
Marketing
at HSE University
Address
Myasnitskaya Ulitsa, 20, Moscow, Russia, 101000
Moscow
Phone
Email
hse@hse.ru
(For general query)
inter@hse.ru
(For admission query)
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