International Marketing & Cross Industry Growth Specialization offered by Yonsei University
- Private University
- Estd. 1885
International Marketing & Cross Industry Growth Specialization at Yonsei University Overview
Duration | 1 month |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Course Level | UG Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
International Marketing & Cross Industry Growth Specialization at Yonsei University Highlights
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Yonsei University
International Marketing & Cross Industry Growth Specialization at Yonsei University Course details
- This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion.
- This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short.
- The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment.
International Marketing & Cross Industry Growth Specialization at Yonsei University Curriculum
Intro to International Marketing
This course brings together two key subjects, International Marketing and Cross Industry Innovation.
International Marketing Entry and Execution
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth.
International B2B (Business to Business) Marketing
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula.
International Hospitality & Healthcare Services Marketing
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants.
International Entertainment and Sports Marketing
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment.
International Marketing & Cross Industry Growth Capstone Project
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth.
International Marketing & Cross Industry Growth Specialization at Yonsei University Faculty details
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International Marketing & Cross Industry Growth Specialization at Yonsei University Contact Information
50 Yonsei-ro, Seodaemun-gu, Seoul, South Korea
Seoul ( Other - South Korea)
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