Marketing Analytics for Consumer Insights offered by London School of Economics
- Public University
1 Campus- Estd. 1900
Marketing Analytics for Consumer Insights at London School of Economics Overview
Marketing Analytics for Consumer Insights
at London School of Economics
Learn how to use data storytelling and develop the technical skills to translate consumer insights into effective marketing strategies and actionable results
Duration | 6 weeks |
Total fee | ₹2.24 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Marketing Analytics for Consumer Insights
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Marketing Analytics for Consumer Insights at London School of Economics Highlights
Marketing Analytics for Consumer Insights
at London School of Economics
- Earn a certificate of completion from The London School of Economics and Political Science
Marketing Analytics for Consumer Insights at London School of Economics Course details
Marketing Analytics for Consumer Insights
at London School of Economics
Skills you will learn
Who should do this course?
- For Mid to senior marketing managers
- For Data specialists, analysts or those wanting to upskill, transition into a more analytical role
- For Business professionals, customer service consultants
What are the course deliverables?
- Learn to leverage technical, quantitative, and analytical techniques to measure and improve marketing performance
- Transform raw data into meaningful insights about your customers' behaviour, sentiment, and demographics
- Identify high-profit customer segments and likely new customer cohorts
- Inform targeted marketing strategies with customer segmentation models
- Learn to effectively visualise data, understand customer sentiment, and predict customer behaviour
More about this course
- The Marketing Analytics for Consumer Insights online certificate course offers you the opportunity to understand the needs, behaviours, and demands of customers to better inform your managerial decision-making
- Gain knowledge of the digital ecosystem, the application of cutting-edge data analytics techniques, and the ability to predict customer behaviour
- Additionally, you'll learn to discern the voice of the customer, organise data into clusters to identify high-profit segments and new customer cohorts, and rethink your overall marketing targeting, campaign, and channel strategies
- You'll emerge from the course with highly marketable Python and data storytelling skills
Marketing Analytics for Consumer Insights at London School of Economics Curriculum
Marketing Analytics for Consumer Insights
at London School of Economics
Module 1
Data visualisation: Storytelling through data
Module 2
Regression analysis: Understanding the drivers of customer behaviour
Module 3
Data scraping: Listening to the voice of the customer
Module 4
Sentiment analysis: Translating the voice of the customer for decision-making
Module 5
Customer segmentation: Discovering similarities
Module 6
Perceptual maps: Visualising your competitive advantage
Marketing Analytics for Consumer Insights at London School of Economics Faculty details
Marketing Analytics for Consumer Insights
at London School of Economics
Professor Amitav Chakravarti, Professor of Marketing, Department of Management
Professor Chakravarti’s research has been published in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Organizational Behaviour and Human Decision Processes, Journal of Experimental Psychology: Learning, Memory, and Cognition, and Journal of Consumer Psychology.
Professor Om Narasimhan,Professor of Marketing, Department of Management
Professor Om Narasimhan focuses his research on entrepreneurship in emerging markets, innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing at the University of Southern California and was the Board of Overseers Chaired Professor of Marketing at the Carlson School of Management, University of Minnesota, prior to joining LSE in 2012.
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Marketing Analytics for Consumer Insights at London School of Economics Contact Information
Marketing Analytics for Consumer Insights
at London School of Economics