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MSc in Marketing 

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MSc in Marketing
 at 
University of Glasgow 
Overview

Strategic Brand Leadership: Excel in Marketing with an MSc, Mastering Innovative Strategies for Market Success and Consumer Engagement.

Duration

30 months

Total fee

15.79 Lakh

Mode of learning

Online

Official Website

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Course Level

PG Degree

MSc in Marketing
 at 
University of Glasgow 
Highlights

  • Earn a certificate after completion of the course
  • Scholarship opportunity available
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MSc in Marketing
 at 
University of Glasgow 
Course details

Who should do this course?
  • Recent Graduates
  • Marketing Professionals
  • Career Changers
  • Entrepreneurs and Business Owners
What are the course deliverables?
  • Apply relevant theories and methodologies from across the marketing discipline to support your decisions.
  • Identify international market opportunities, preparing you for a career in a range of enterprises.
  • Evaluate marketing against other management functions such as finance and HR.
  • Combine marketing expertise with other management functions both inside and outside of a business.
  • Undertake international marketing in a dynamic, networked, international and culturally diverse economy.
  • Recognise and explain current theory and methodology of marketing to drive marketing decisions in organisations.
  • Apply marketing theory and methodology in an international and domestic context.
  • Identify market opportunities and identify threats within a range of business contexts.
  • Construct advanced marketing research activity.
  • Apply analytical skills in marketing and other business environments.
  • Deliver oral and written communication and design and deliver pitches.
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More about this course
  • The University of Glasgow’s online marketing degree is designed for tomorrow’s world. You will study with international faculty at the Adam Smith Business School who are experienced and knowledgeable in both marketing fundamentals and the latest digital trends. Graduate with expertise in advertising, branding, user experience (UX) design, marketing analytics and more.
  • Online learning at the University of Glasgow allows you to experience the outstanding education we are known for without the need for relocation.

MSc in Marketing
 at 
University of Glasgow 
Curriculum

Year 1

MARKETING MANAGEMENT

CONSUMER BEHAVIOUR

MARKETING COMMUNICATIONS STRATEGIES AND TACTICS

Year 2

BRAND MANAGEMENT

MARKETING RESEARCH & ANALYTICS

Optional courses (select two of the below):

DIGITAL MARKETING

RETAIL MARKETING

SERVICES MARKETING

SOCIAL MEDIA MARKETING

Year 3

MARKETING DISSERTATION (SEMESTER 2)

MSc in Marketing
 at 
University of Glasgow 
Entry Requirements

PTEUp Arrow Icon
  • No specific cutoff mentioned
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University of Glasgow
Students Ratings & Reviews

3.3/5
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Student Views (Based on Reviews)
  • 100% students never faced discrimination in this university
Vibe of Campus
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MSc in Marketing
3.3
Rigorous academics and diverse campus.
Tips: The programme is definitely rigorous, and I have classes every day of the week. I did apply for a scholarship along with my application form. It’s only been a couple of months so I cannot say how my university is, but the scene in India is probably better for Master's.
Total Monthly ExpensePound 3250
Prepping time for classes20 hours/Week
Expected Annual SalaryPound
Reviewed on 30 Dec 2025Read more
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MSc in Marketing
 at 
University of Glasgow 
 
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MSc in Marketing
 at 
University of Glasgow 
 
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MSc in Marketing
 at 
University of Glasgow 
Contact Information

Address

University of Glasgow
Glasgow, G12 8QQ, Scotland

Glasgow ( Scotland)

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