Grand Canyon University
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Bachelor of Science in Professional Sales and Marketing 

  • Private University
  • Estd. 1949

Bachelor of Science in Professional Sales and Marketing
 at 
GCU 
Overview

Learn about market segmentation, branding, pricing strategies, and customer relationship management (CRM) system

Duration

48 months

Total fee

48.23 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

Bachelor of Science in Professional Sales and Marketing
 at 
GCU 
Highlights

  • Earn a degree after completion of the course
  • Financial aid facility available
Details Icon

Bachelor of Science in Professional Sales and Marketing
 at 
GCU 
Course details

Who should do this course?
  • High School Graduates
  • Career Changers
  • Sales Professionals
What are the course deliverables?
  • Applying techniques for creative problem solving and encouraging innovation
  • Evaluating risk in making business decisions
  • Applying strategies for analyzing and synthesizing data
  • Examining the forces of supply and demand to understand the market economy
  • Designing and undertaking research projects based on industry best practice
  • Using management principles, strategies and processes that lead to effective organizational outcomes
  • Demonstrating cultural competence while designing sales and marketing communications with respect to cultural, social and personal values
  • Solving ethical dilemmas with a Christian perspective
  • Applying laws, regulations and ethical standards related to professional sales practices
  • Creating management strategies to increase the effectiveness of a sales organization
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More about this course
  • This course prepare students for successful careers in sales, marketing, and related fields
  • In this course students will gain a blend of theoretical knowledge and practical skills development, students gain a comprehensive understanding of sales and marketing principles, strategies, and techniques essential for driving business growth and success

Bachelor of Science in Professional Sales and Marketing
 at 
GCU 
Curriculum

Core Courses

Introduction to Computer Technology

Introduction to Marketing

Ethical and Legal Issues in Business

Fundamentals of Accounting

Business Statistics

Buyer and Consumer Behavior

Essentials of Economics

Promotion and Advertising

Organizational Behavior and Management

Customer Engagement

Fundamentals of Business Finance

Sales Management

Customer Relationship Management

Digital Marketing and Advertising

Strategic Management

Bachelor of Science in Professional Sales and Marketing
 at 
GCU 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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Bachelor of Science in Professional Sales and Marketing
 at 
GCU 
Contact Information

Address

3300 W Camelback Rd, Phoenix, AZ 85017, USA
Phoenix ( Arizona)

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