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Digital Marketing Strategy 
offered by Harvard University

Digital Marketing Strategy
 at 
Harvard University 
Overview

Crafting Your Online Success: Essential Elements and Tactics for a Dynamic Digital Marketing Strategy

Duration

7 weeks

Start from

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Total fee

1.46 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Digital Marketing Strategy
 at 
Harvard University 
Highlights

  • Earn a certification after completion from Harvard Business School
  • Learn from expert faculty
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Digital Marketing Strategy
 at 
Harvard University 
Course details

Who should do this course?
  • Marketing Professionals
  • Non-Marketing Professionals
  • Entrepreneurs
What are the course deliverables?
  • Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty
  • Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success
  • Discover how to acquire and retain customers through paid, owned, and earned media
  • Gain frameworks and tools you can apply to your organization’s digital marketing strategy
  • Develop approaches for attribution, budget allocation, and calculating customer lifetime value
  • Explore customer engagement techniques, including personalization, storytelling, and community building
More about this course
  • A digital marketing strategy outlines how a business leverages online platforms to achieve its goals
  • It encompasses market research, target audience analysis, content creation, channel selection (social media, SEO, email, etc.), budget allocation, and performance measurement. Adaptability and data-driven decision-making are integral for its success in the dynamic digital landscape

Digital Marketing Strategy
 at 
Harvard University 
Curriculum

Marketing in the Digital Era

DTC Brands: Fad or Disruption?

DTC Brands: Innovations and Challenges, Part I

DTC Brands: Innovations and Challenges, Part II

Incumbent Responses

Crafting a Digital Marketing Plan

Setting Objectives

Defining Target Audience

Determining Value Proposition

Identifying Metrics

Acquiring Customers, Part 1: Paid Media

The Challenges of Reaching and Acquiring Customers Online

Search Advertising

Display Advertising

Utilizing Paid Media Channels

Measuring Paid Media

Acquiring Customers, Part II: Owned and Earned Media

Owned Media

Earned Media

Influencer Marketing

Engaging Customers

Personalization

From Storytelling to Story-Making

Connecting Customers and Building Community

Allocating Budget and Measuring Success

Budget Allocation

Customer Lifetime Value

Adobe Simulation

The Future of Marketing

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Digital Marketing Strategy
 at 
Harvard University 
Faculty details

Sunil Gupta
Edward W. Carter Professor of Business Administration

Digital Marketing Strategy
 at 
Harvard University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

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Digital Marketing Strategy
 at 
Harvard University 
Contact Information

Address

1350 Massachusetts Ave, Cambridge, Massachusetts 02138, USA
Cambridge ( Massachusetts)

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