Online Master of Science in Marketing 

offered by Cincinnati University

Drew Boyd is the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati. Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance. In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real world marketing and innovation experience. Drew has earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, The Wharton School of the University of Pennsylvania, The University of Michigan, The University of Chicago, The Kellogg School of Management at Northwestern University, and Duke University. Drew graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.

Dianne Hardin graduated from California State University, Sacramento in 1990 with a BA in Economics and Finance. She has worked in the telecom, IT consulting, and banking industries where she has led cross-functional development teams charged with designing innovative products and services that revolutionize the customer experience and drive revenues. She has spearheaded the adoption of integrated digital marketing and sales initiatives to support the distribution of these products, one of which earned her industry recognition. She has helped several fortune 100 companies launch demand generation marketing technology platform, and design their own integrated marketing and sales programs. In the fall of 2011, she was accepted into the University of Cincinnati’s College of Design, Architecture, Art and Planning (DAAP) where she completed her masters in design in April 2014. Her thesis, “The Innovation Imperative: Not Without Design” explored the role of design, design thinking, innovation and empathy in organizations to create competitive advantage; and, created a new model for assessing an organization’s level of empathy to understand how design elements influence the organization. As part of this work, she had key roles in the development and publication of two articles in the Design Management Institute dmi:review Journal: “The DMI Design Value Scorecard: A new design measurement and management model.” and “The design discussion: Questions for all of us.” She was accepted to