Advanced Google Analytics at Google Cloud Overview
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Advanced Google Analytics at Google Cloud Highlights
- End-of-topic assessments
- Bite-size video tutorials
- Get Free & unlimited access
Advanced Google Analytics at Google Cloud Course details
- For Digital marketers and product managers
- Custom Dimensions
- Custom Metrics
- Event Tracking to collect data
- Advanced Google Analytics walks you through how data gets collected and processed into readable reports
- This course covers Google Analytics primarily for measuring website traffic
Advanced Google Analytics at Google Cloud Curriculum
Unit 1: Data Collection and Processing
Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan
Unit 2: Setting Up Data Collection and Configuration
Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations
Unit 3: Advanced Analysis Tools and Techniques
Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports
Unit 4: Advanced Marketing Tools
Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary
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