Connect with Diverse Audiences during a Public Health Crisis
- Offered byCoursera
- Public/Government Institute
Connect with Diverse Audiences during a Public Health Crisis at Coursera Overview
Duration | 14 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Connect with Diverse Audiences during a Public Health Crisis at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 3 in the Leadership for Public Health Crises Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Individuals in leadership positions, with a need to formally communicate health information to public audiences, or those in training.
- Approx. 14 hours to complete
- English Subtitles: English
Connect with Diverse Audiences during a Public Health Crisis at Coursera Course details
- Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and credibility.
- This course emphasizes how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs. You will explore how public health communicators recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy, as well as leverage persuasive communication strategies to frame and deliver messages in ways that appeal to audiences? core values. You will learn to approach media interviews with confidence, adjust your communication strategy in the moment, and center your focus on your audiences and their needs.
Connect with Diverse Audiences during a Public Health Crisis at Coursera Curriculum
AUDIENCE SEGMENTATION
Introduction to Audience Segmentation
Definition and Origins of Audience Segmentation
Examples of Audience Segmentation
Benefits and The Segmentation Process
Digital Segmentation of Priority Populations in Public Health
Audience Segmentation Techniques
Segmentation in Health Communication Campaigns
Audience Segmentation to Disseminate Behavioral Health Evidence to Legislators
Stimulating Dialogues on Health Topics in Collaboration with Social Media Influencers
Check Your Understanding
Check Your Understanding
Check Your Understanding
Check Your Understanding
APPLY EMPATHY TO CONNECT WITH AN AUDIENCE
Getting to Know Your Audience & Creating Memorable Messages
Recognizing Biases, Assumptions, and Stereotypes
Overcoming Your Curse of Knowledge
Strategizing Your Talking Points
The Science of Empathy
CDC: Understanding Audiences in the Context of Crisis Communication
WEBINAR: Selling without Selling Out: How to Communicate Science
Empathy and the Health of Populations
Duke Experts: Meet Vaccine Skeptics with Empathy
Check Your Understanding
Check Your Understanding
Check Your Understanding
Check Your Understanding
PERSUASIVE COMMUNICATION
Message Framing
Artistic Proofs
Information Source and Message Factors
Framing Public Health Issues
Risk = Hazard + Outrage
Designated Spokesperson & Nonverbal Communication
Narrative Health Communication: The Influence of Exemplars in the News
Check Your Understanding
Check Your Understanding
Check Your Understanding
MEDIA INTERVIEWS: CONNECTING WITH INTERVIEWERS AND VIEWERS
Preparing for Media Interviews
Interview Logistics
Strategizing Talking Points for Interviews
Working with the Media
Media Interviews: Avoiding Pitfalls; Understanding Stakeholders; Preparing Messages
Check Your Understanding
Check Your Understanding
Check Your Understanding
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