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Foundational Skills for Communicating About Health 

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  • Public/Government Institute

Foundational Skills for Communicating About Health
 at 
Coursera 
Overview

Duration

14 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Foundational Skills for Communicating About Health
Table of contents
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Foundational Skills for Communicating About Health
 at 
Coursera 
Highlights

  • Earn a certificate from the University of Michigan upon completion of course.
  • Earn a shareable certificate upon completion.
  • Flexible deadlines according to your schedule.
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Foundational Skills for Communicating About Health
 at 
Coursera 
Course details

More about this course
  • Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As ?foundational skills,? the content in this course can be applied to both oral and written communication, within and beyond health.
  • Learners will develop the skills to: analyze and tailor a communication effort for different audiences, develop clear messages, create logical and compelling stories, understand and apply important considerations with language as well as nonverbal communication.
  • This course is valuable and appropriate for both beginning and experienced health professionals who need to communicate effectively with other professionals, patients, policymakers, or the broader public.. Content is relevant to public health professionals, clinicians of all types (medical, nursing, dentists, social work, etc.), health advocates, and scientists and researchers in any health domain..
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Foundational Skills for Communicating About Health
 at 
Coursera 
Curriculum

Week 1

Fundamental Concepts

What can go wrong?

Audience and Goals

Creating an Audience-Goal Worksheet

Audience-Goals Example: Community Brochure

Audience-Goals Example: Scientific Conference

Audience-Goals Example: Advocacy Brief

Audience-Goals Example: This Course Segment

Faculty Introduction and Acknowledgements

Help Us Learn More About You!

Note about videos

Introductory Story of Science exercise

Audience / Goals Practice: Public Meeting

Audience / Goals Practice: Genetic Test Report

Audience / Goals Practice: Annual Clinic Report

Audience / Goals Practice: Airport Poster

Week 2

The Importance of Message Prioritization

What makes a good Central Message?

Idea Space

Inverted Triangle

Inverted Triangle Examples

Inverted Triangle Useful Structure

Half-Life Your Message Activity Instructions

A Note About The Next Set Of Items

Half-Life Your Message Reflection

Create a Central Message

How many points in a paragraph (1)

How many points in a paragraph (2)

How many points in a paragraph (3)

Critique / rewrite paragraphs

Evaluate summary using rubric (1)

Evaluate summary using rubric (2)

Week 3

Central Messages in Data Graphics

Active vs. Passive Voice

Tools and Sites for Plain Language

Dejargonizer video

Passive voice to active voice

Replacing jargon in sentences

Week 4

Power of Stories

The Link Between Messaging and Narrative

Health Sciences & Management Can be Stories

ABT (And, But, Therefore)

ABT in Science Stories

Other Examples of ABT

ABT X 2

The Findings ABT

Post-Interview debrief Dr. Skip Lupia

One-pager Briefs

Advocacy Examples: Inverted Triangles + ABT

Advocacy Example: Repeated Inverted Triangle

Macro- vs. Micro-Message Structures

External Video (10 min): Communicating to Policymakers

Letter to EPA: CPP Replacement

Letter to EPA: Toxic Substance Control Act

Evaluate ABT x 2 examples

Create ABT x 2 from provided research paper

Week 5

Vocal Tones and Nonverbals

Giving Constructive Feedback

Vocal Tone Handout

Resources and Hand-Outs

Course Feedback

Congratulations! Course Complete

Citation correction

Keep Learning with Michigan Online!

Video Analysis - Step 1

Video Analysis - Step 2

Video Analysis - Step 3

Rubric Training Video Presentation Evaluation

Rubric Training: Written Report Evaluation

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Foundational Skills for Communicating About Health
 at 
Coursera 

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