

Foundational Skills for Communicating About Health
- Offered byCoursera
- Public/Government Institute
Foundational Skills for Communicating About Health at Coursera Overview
Duration | 14 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
Foundational Skills for Communicating About Health at Coursera Highlights
- Earn a certificate from the University of Michigan upon completion of course.
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Foundational Skills for Communicating About Health at Coursera Course details
- Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As ?foundational skills,? the content in this course can be applied to both oral and written communication, within and beyond health.
- Learners will develop the skills to: analyze and tailor a communication effort for different audiences, develop clear messages, create logical and compelling stories, understand and apply important considerations with language as well as nonverbal communication.
- This course is valuable and appropriate for both beginning and experienced health professionals who need to communicate effectively with other professionals, patients, policymakers, or the broader public.. Content is relevant to public health professionals, clinicians of all types (medical, nursing, dentists, social work, etc.), health advocates, and scientists and researchers in any health domain..
Foundational Skills for Communicating About Health at Coursera Curriculum
Week 1
Fundamental Concepts
What can go wrong?
Audience and Goals
Creating an Audience-Goal Worksheet
Audience-Goals Example: Community Brochure
Audience-Goals Example: Scientific Conference
Audience-Goals Example: Advocacy Brief
Audience-Goals Example: This Course Segment
Faculty Introduction and Acknowledgements
Help Us Learn More About You!
Note about videos
Introductory Story of Science exercise
Audience / Goals Practice: Public Meeting
Audience / Goals Practice: Genetic Test Report
Audience / Goals Practice: Annual Clinic Report
Audience / Goals Practice: Airport Poster
Week 2
The Importance of Message Prioritization
What makes a good Central Message?
Idea Space
Inverted Triangle
Inverted Triangle Examples
Inverted Triangle Useful Structure
Half-Life Your Message Activity Instructions
A Note About The Next Set Of Items
Half-Life Your Message Reflection
Create a Central Message
How many points in a paragraph (1)
How many points in a paragraph (2)
How many points in a paragraph (3)
Critique / rewrite paragraphs
Evaluate summary using rubric (1)
Evaluate summary using rubric (2)
Week 3
Central Messages in Data Graphics
Active vs. Passive Voice
Tools and Sites for Plain Language
Dejargonizer video
Passive voice to active voice
Replacing jargon in sentences
Week 4
Power of Stories
The Link Between Messaging and Narrative
Health Sciences & Management Can be Stories
ABT (And, But, Therefore)
ABT in Science Stories
Other Examples of ABT
ABT X 2
The Findings ABT
Post-Interview debrief Dr. Skip Lupia
One-pager Briefs
Advocacy Examples: Inverted Triangles + ABT
Advocacy Example: Repeated Inverted Triangle
Macro- vs. Micro-Message Structures
External Video (10 min): Communicating to Policymakers
Letter to EPA: CPP Replacement
Letter to EPA: Toxic Substance Control Act
Evaluate ABT x 2 examples
Create ABT x 2 from provided research paper
Week 5
Vocal Tones and Nonverbals
Giving Constructive Feedback
Vocal Tone Handout
Resources and Hand-Outs
Course Feedback
Congratulations! Course Complete
Citation correction
Keep Learning with Michigan Online!
Video Analysis - Step 1
Video Analysis - Step 2
Video Analysis - Step 3
Rubric Training Video Presentation Evaluation
Rubric Training: Written Report Evaluation
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