Hotel Management - Revenue Management for Beginners

Offered byUDEMY

Hotel Management - Revenue Management for Beginners
at
UDEMY
Overview

Learn how Revenue Management can be applied to every area on business and life in general

Duration	2 hours
Total fee	₹3,499
Mode of learning	Online
Credential	Certificate

Hotel Management - Revenue Management for Beginners

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty
+ 1 more item

Hotel Management - Revenue Management for Beginners
at
UDEMY
Highlights

Earn a certificate of completion from Udemy
Learn from 50 downloadable resources
Get full lifetime access of the course material
Comes with 30 days money back guarantee

Hotel Management - Revenue Management for Beginners
at
UDEMY
Course details

Skills you will learn

Business Strategy Sales Operations Forecasting

Who should do this course?

For College students
For Revenue Management Professionals
For Hotel Management Students
For Hospitality professionals
For Travel & Tourism professionals
For Sales and Marketing Professionals
For Hotel General Managers

What are the course deliverables?

Understand the basics of Revenue Management.
Learn about the various indexes and matrices used in evaluating perfromance
Gain more insights into the elements of Revenue Management like tools and support strategies

More about this course

In this course you will understand the basics of Revenue Management
You will also learn about the practical application of Revenue Management in the day to day operations of a hotel
You will be able to gain more insights into the mindset of the management team in terms of business strategy
This course will give you a great introduction to the subject which you can build up upon by taking a professional full time course from a university

Hotel Management - Revenue Management for Beginners
at
UDEMY
Curriculum

Introduction of the instructor and to the course

About your Instructor

Introduction to the course

Definition and a chronological history of revenue management

Definition of revenue management

Chronological History of Revenue Management

Getting Started

Principles and fundamentals of Revenue Management

Revenue Management Cycle

Market Segmentation

Types of Market Segments

Segment Mix

Pricing Strategies

Types of Pricing Strategies

Forecast Based Pricing

Segment Based Pricing

Parity Strategy

Discounting

Flash Sales

Upselling and Cross Selling

Reputation Management

About Reputation Management

Net Promoter Score - NPS (Active

Passive

Neutral)

Reputation Performance Score

Tripadvisor

Google Reviews

Local Measure

Facebook and Instagram

TikTok

Online Food Delivery Apps

Online Travel Agents (OTAs)

Tools

Tools for Revenue Management

Global Distribution System (GDS)

Revenue Management Systems (RMS)

Online Travel Agents (OTAs)

STR - Smith Travel Research Report

Channel Management Tools

Property Management Systems (PMS)

Calculation of Basic indicators and matrices

Basic indicators and matrices

Room Occupancy

Average room rate (ARR) or Average Daily Rate (ADR)

Revenue Per Available Room (RevPar)

Average Length of Stay

Revenue Per Available Square Foot

Square Meter (RevPas)

Market Share

Market Penetration Index (MPI)

Average Rate Index (ARI)

Revenue Generation Index (RGI)

Cost Per Occupied Room - COPOR

Gross Operating Profit (GOP)

Restrictions

Introduction to Restrictions

Minimum Length of Stay (MLOS)

Maximum Length of Stay (MaxLOS)

Closed to Arrival (CTA)

Closed to Departure (CTD)

Stay-Through Restriction

Other concepts of Revenue Management

Other concepts of Revenue Management

Over Booking

Food & Beverage Allocation

Total Hotel Revenue Management (THRM)

Rational Pricing

Displacement Analysis

Dynamic Pricing

Hotel Management - Revenue Management for Beginners
at
UDEMY
Faculty details

Bijoy Sengupta

He is a hospitality professional with two decades of industry experience with multiple international brands. His courses are simple to understand and uncomplicated to ensure higher levels of understanding.