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NBS - Digital Marketing and Artificial Intelligence (AI) 

  • Offered byFutureLearn

Digital Marketing and Artificial Intelligence (AI)
 at 
FutureLearn 
Overview

Upksill in AI to optimise digital marketing and operational efficiency

Duration

10 weeks

Start from

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Total fee

72,499

Mode of learning

Online

Official Website

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Credential

Certificate

Digital Marketing and Artificial Intelligence (AI)
 at 
FutureLearn 
Highlights

  • Earn microcredentials from Nottingham Business School
  • Payment can be accepted made by card (Visa, Mastercard and American Express) or PayPal via our online system
  • 14 days of cancellation and refund policy
  • 24/7 study access and recorded lectures
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Digital Marketing and Artificial Intelligence (AI)
 at 
FutureLearn 
Course details

Who should do this course?

It is ideal for anyone interested in leveraging their marketing and AI skillset, regardless of what stage you’re at in your career

Individuals focused on executing and optimizing digital marketing campaigns

What are the course deliverables?

Overview of AI and its key concepts

Evolution of digital marketing and the role of AI

Exploration of AI tools for marketing automation, chatbots, and virtual assistants

Use of AI in programmatic advertising, content creation, and optimization

Application of AI in analyzing large volumes of marketing data

 

 

More about this course

This course delves into the transformative impact of Artificial Intelligence (AI) on digital marketing strategies

As AI technologies evolve, they offer unprecedented opportunities for optimizing marketing campaigns, personalizing customer experiences, and enhancing data-driven decision-making

This course provides a comprehensive overview of AI applications in digital marketing, equipping participants with the knowledge and skills to leverage AI tools effectively

Digital Marketing and Artificial Intelligence (AI)
 at 
FutureLearn 
Curriculum

Skills and knowledge to effectively integrate AI into your digital marketing strategies

Learn how AI can transform data into actionable insights, enhancing your decision-making and operational efficiency

Learn how to use AI tools to improve campaign targeting, customer segmentation, and engagement

Governance issues associated with AI

Integrating AI into digital marketing strategies

Utilise AI tools to analyse big data

 

Digital Marketing and Artificial Intelligence (AI)
 at 
FutureLearn 
Entry Requirements

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  • N/A
Conditional OfferUp Arrow Icon
  • Not mentioned

Digital Marketing and Artificial Intelligence (AI)
 at 
FutureLearn 
Admission Process

    Important Dates

    Oct 7, 2024
    Course Commencement Date

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    Digital Marketing and Artificial Intelligence (AI)
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