Applied Sensory and Consumer Science Certificate Program
- Offered byUC Davis
Applied Sensory and Consumer Science Certificate Program at UC Davis Overview
Duration | 12 months |
Total fee | ₹7.70 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Applied Sensory and Consumer Science Certificate Program at UC Davis Highlights
- Earn a certificate from UC Davis
Applied Sensory and Consumer Science Certificate Program at UC Davis Course details
Early-stage sensory scientists who want practical skills to advance their career
Business people who need foundational knowledge to communicate effectively with sensory scientists
Mid-career professionals seeking the academic background to complement their work experience
Experienced professionals looking to learn the latest methods, techniques and business applications
Physiological and psychological bases for sensory evaluation and consumer testing
Methods, theories and approaches used in sensory evaluation and consumer testing
Tools for managing sensory evaluation resources and activities and their interaction with other business units
Research techniques and frameworks for understanding consumer behavior
Applied business skills to advance sensory initiatives and develop successful new products
Applied Sensory and Consumer Science Certificate Program at UC Davis Curriculum
Foundations of Sensory Science
Introduction to Sensory Science
The Senses: Taste–Gustation
The Senses: Olfaction and Tactile
The Senses: Vision and Audition
The Senses and the Brain
Scaling
Discrimination Theory and Testing Methods
Signal Detection and the R-Index
Labs and Procedures
Sensory Evaluation Methods
Introduction
Statistics
Thresholds
Difference Tests
Scaling
Descriptive Analysis
Descriptive Analysis Methods
Consumer Testing Methods
Introduction
History
Terminology
Consumer testing vs. market research
Types of consumer tests
Settings for consumer tests
Applications of consumer tests
Applications of Sensory Science and Consumer Testing Principles
Product Development Principles
Quality Control and Stability Testing
Product Improvement
New Product Development
Product Optimization
Post Marketing Audits
Extended Use Testing
Advertising Claims
Resources and Issues in Sensory Science and Consumer Testing
The Future of Sensory Science and Consumer Testing
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