Master of Science in Marketing Analytics 

offered by Illinois Tech

Marketers
Marketing and business analysts

Managers using data insights to make business decisions

Model cause and effect in regression analysis 

Value attributes and measure preference through conjoint analysis

Use Social Media Analytics to inform business decisions

Innovate your market research techniques

In a world driven by the internet, social media, digital technologies, and big data, successful marketers must stay on the cutting edge of new forms of marketing, technology, and analytics

Our master’s in marketing analytics program will prepare you for an exciting career as a market research analyst or a similar position

Master of Science in Marketing Analytics program will teach you how to gather and analyze data, generate insights, and develop marketing strategies that expand a company’s customer base and market share