Achieving Customer Centricity at New York University Overview
Duration | 1 - 2 months |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Achieving Customer Centricity at New York University Highlights
- Earn a certificate after completion of course
Achieving Customer Centricity at New York University Course details
This course will focus on the critical importance of placing the consumer at the center of all aspects of the market research and data analysis process, and thus driving marketing decisions that focus on the consumer and increase the likelihood of positive business outcomes
Students will develop an understanding of how the brand fits within the competitive landscape, who the core consumers are, and the value a brand brings to its consumers
This course also covers how to identify current cultural and environmental trends impacting how customers operate and how a brand should be positioned relative to consumer needs
Students will also understand how to adjust the marketing/ advertising as needs of the customers change, and learn how to create and cultivate an organization culture of consumer centricity
Achieving Customer Centricity at New York University Curriculum
The ability to analyze the business value of consumer-centricity for organizations and quantify the impact that different internal and external forces can have on consumer-centricity
The ability to demonstrate how modern consumer-centric strategies and tactics impact a brand across the three dimensions of brand value, consumer promise and category competitors
The ability to identify, collect and analyze multiple sources of consumer-centric data to highlight relevant consumer trends, including when and how a company should pursue the most profitable territories
The ability to synthesize multiple sources of consumer-centric data into an easy-to-understand and implementable picture of a brand’s consumer targets
The ability to document a plan for what is needed to extend consumer-centricity into a shared operating principle across an organization
There are 7 live remote 60-minute sessions. Students must attend 4 of the 7 sessions, this course's live sessions will be held on Tuesdays from 7 - 8 PM
Tuition $2438
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