Foundations of Advertising Research at New York University Overview
Duration | 1 - 2 months |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Foundations of Advertising Research at New York University Highlights
- Earn a certificate after completion of course
Foundations of Advertising Research at New York University Course details
This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey
Students will understand the steps in developing an advertising campaign, establish campaign objectives and strategy, and discuss media planning and campaign evaluation. Students will examine why quantitative and qualitative research is important, and its role in the marketing and advertising journey
Students will learn why and when experimentation is used in advertising research, how to develop a Design of Experiment, and to create and test hypotheses
There are 7 live remote 60-minute sessions, students must attend 4 of the 7 sessions this course's live sessions will be held on Tuesdays from 7 - 8 PM
Tuition $2438
Foundations of Advertising Research at New York University Curriculum
The ability to evaluate the range of research methodologies for the advertising and marketing purpose
The ability to develop an understanding of qualitative and quantitative research methods
The ability to analyze various types of behavioral data for measuring campaign impact
The ability to design appropriate success metrics and measurement plan
The ability to develop a high-level research plan to address a marketing need
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