Media Assessment and Tactical Planning at New York University Overview
Duration | 1 - 2 months |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Media Assessment and Tactical Planning at New York University Highlights
- Earn a certificate after completion of course
Media Assessment and Tactical Planning at New York University Course details
This course will cover how media are evaluated, planned and bought for marketing campaigns
It will introduce the methodologies and approaches used in media planning (e.g. panel vs. census, syndicated media planning, programmatic buying, etc.)
Students will learn to define media objectives vs. goals vs. strategies, and to connect media objectives to marketing and advertising objectives
This course will examine planning and measurement for television, including national (broadcast/cable), local, and syndication; satellite/cable; video on demand; streaming TV, and Digital Media. Planning for radio, print, and out of home will also be covered in this course
There are 7 live remote 60-minute sessions, students must attend 4 of the 7 sessions this course's live sessions will be held on Mondays from 7 - 8PM
Tuition $2438
Media Assessment and Tactical Planning at New York University Curriculum
The ability to develop media objectives for a plan including reach, frequency, click through rates, time on site, conversion, view through, and other KPIs
The ability to evaluate the impact of paid, owned, and earned media, individually and collectively
The ability to develop the elements of a media plan for an assigned brand
The ability to evaluate the success of a media plan
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