Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research offered by New York University
- Private University
- Estd. 1831
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research at New York University Overview
Duration | 1 - 2 months |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research at New York University Highlights
- Earn a certificate after completion of course
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research at New York University Course details
This course focuses on the integration of large language models (LLMs) from both a strategic and operational perspective
Students will explore how LLMs can drive innovation in marketing research, develop data-driven personas, and influence decision-making processes
Additionally, the course will emphasize how businesses can use LLMs for competitive advantage, optimize team management in AI-driven environments, and address key ethical challenges, ensuring that strategic deployments of AI align with organizational goals and market realities
Tuition $2438
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research at New York University Curriculum
Understand the foundational role of LLMs in marketing and advertising research
Apply game theory and scenario planning techniques using LLMs to assess campaign outcomes
Develop and validate marketing personas enriched by LLM-driven insights
Integrate LLMs into team workflows, focusing on documentation, code review, and process improvement
Analyze ethical concerns related to LLM use, including bias, privacy, and transparency issues
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