Web Analytics: Optimizing Your Online Presence offered by University of Chicago
- Private University
217 acre campus- Estd. 1890
Web Analytics: Optimizing Your Online Presence at University of Chicago Overview
Web Analytics: Optimizing Your Online Presence
at University of Chicago
Gain an in-depth understanding of web analytics and the ability to identify relevant information and extract actionable insights
Duration | 8 weeks |
Total fee | ₹2.34 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Web Analytics: Optimizing Your Online Presence
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
- Placements
- Entry Requirements
Web Analytics: Optimizing Your Online Presence at University of Chicago Highlights
Web Analytics: Optimizing Your Online Presence
at University of Chicago
- Earn a certificate from the University of Chicago
- Learn from industry experts
Web Analytics: Optimizing Your Online Presence at University of Chicago Course details
Web Analytics: Optimizing Your Online Presence
at University of Chicago
Skills you will learn
Who should do this course?
- For individuals who want to enhance their knowledge & skills in the field
What are the course deliverables?
- Become proficient in digital measurement and analytics, and be able to complete a full website audit
- Increase your awareness regarding customer behavior and intent
- Know common KPIs and map them to your online objectives
- Create a well-thought web experience for users, including an easily discoverable web presence
- Measure the impact of your online presence and creating actionable dashboards
- Identify means of improving the customer experience, providing recommendations for optimization and continuous development
- Find yourself one step closer in the path to becoming Google Certified with the knowledge acquired from this program
More about this course
- The University of Chicago?s eight-week Web Analytics course will prepare you to confidently oversee online business performance by mastering concepts like attribution, cookies, driving traffic with SEO and SEM, mapping the customer journey, and measuring KPIs against set goals
- With a highly practical approach, this course uses case studies, essential readings, and instructor guidance to help you gain familiarity with web analytics and maximize their use
Web Analytics: Optimizing Your Online Presence at University of Chicago Curriculum
Web Analytics: Optimizing Your Online Presence
at University of Chicago
Week 1: A Short History of the Web
Week 2: Customer Journey Online
Week 3: Discoverability
Week 4: Measuring the Impact of Your Online Presence
Week 5: Tracking Online Behavior
Week 6: Customer Journey Optimization I
Week 7: Customer Journey Optimization II
Week 8: The Role of the Digital Analytics Expert Inside the Team
Web Analytics: Optimizing Your Online Presence at University of Chicago Faculty details
Web Analytics: Optimizing Your Online Presence
at University of Chicago
David Cameron, MS
Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago. As a forward-thinking executive, Cameron has built and led teams on analytics thought leadership, statistical and product innovation, data-driven performance marketing, and attribution modeling for consumer acquisition, retention, and profit.
Web Analytics: Optimizing Your Online Presence at University of Chicago Placements
Web Analytics: Optimizing Your Online Presence
at University of Chicago
| Particulars | Statistics (2025) |
|---|---|
| % Batch placed | 70 |
Web Analytics: Optimizing Your Online Presence at University of Chicago Entry Requirements
Web Analytics: Optimizing Your Online Presence
at University of Chicago
PTE
- No specific cutoff mentioned
Other eligibility criteria
- Education: Graduate
Conditional Offer
- Yes
- Read moreNo programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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Web Analytics: Optimizing Your Online Presence at University of Chicago Contact Information
Web Analytics: Optimizing Your Online Presence
at University of Chicago
Address
Edward H. Levi Hall 5801 South Ellis Avenue Chicago, Illinois 60637 USA
Chicago ( Illinois)
Phone
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