MA in Advertising & Public Relations in Digital Communication offered by University of Alabama
- Public University
1 Campus- Estd. 1820
MA in Advertising & Public Relations in Digital Communication at UA Overview
Duration | 24 months |
Start from | Start Now |
Total fee | ₹11.01 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | PG Degree |
MA in Advertising & Public Relations in Digital Communication at UA Highlights
- Earn a degree from The University of Alabama
- Financial aid available
- Learn from expert faculty
MA in Advertising & Public Relations in Digital Communication at UA Course details
- For professionals who are looking to advance their careers in advertising, public relations, or marketing
- Gain a comprehensive understanding of the theoretical and practical foundations of advertising and public relations.
- Develop critical thinking and problem-solving skills in the context of digital communication.
- Learn to create and execute effective advertising and public relations campaigns across a variety of digital platforms.
- Analyze and measure the effectiveness of digital communication campaigns.
- Learn how to strategically manage communication across digital platforms with the Master of Arts in Advertising & Public Relations program with a concentration in Digital Communication
- Designed for recent undergraduates and entry-level professionals, you will gain the skills needed to create persuasive messages across digital platforms that build awareness, interaction and engagement with stakeholders
MA in Advertising & Public Relations in Digital Communication at UA Curriculum
Core Courses (15 hours)
APR 550 Analysis and Insights
APR 551 Foundations of Integrated Communication
APR 570 Ethics and Professional Leadership
APR 593 Global Communication Management
APR 598 Industry Project
Concentration Courses (15 hours)
APR 522 Media Strategy and Analytics
APR 541 Digital Communication Strategy
APR 542 Writing for Digital Communication
APR 543 Advanced Digital Marketing
APR 524 Reputation Communication Strategy or APR 525 Brand Communication Strategy
MA in Advertising & Public Relations in Digital Communication at UA Entry Requirements
- Education : Bachelor from recognized university
- Not mentioned
Other courses offered by UA
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MA in Advertising & Public Relations in Digital Communication at UA Contact Information
The University of Alabama
Tuscaloosa, AL 35487
Tuscaloosa ( Alabama)
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